Hands-on experience in developing a vision and roadmap for next-generation loyalty/subscription programs working in cooperation with analytics, product, marketing and in partnership with brands. Laser-focused on delivering existing business with excellence through relationship expertise, excellence in delivery, and strategic thinking while continually identifying and pursuing new growth opportunities. Experience in creating visibility for bank cards across merchant platforms& also in OOH, Stores, Print, TVC etc. to ensure maximum mileage at no extra cost for banks. Expert in analyzing and understanding customer behavior across various segments such as Demography, Credit Limits, Geography, Active & Inactive, spending pattern across various segments, Product Type etc. Tough Brands On-boarded: Shoppers Stop, Westside, Best Seller, Vijay Sales, Godrej, Skoda, Nature's Basket,Godrej Interio, Home Town, Nilkamaland DMart. Leading a team of experienced professional to drive the spends for the region. Ability to get things done while functioning independently and frequently under pressure, with multiple priorities.
Hi, I’m
MIZBA SHAIKH
MIZBA SHAIKH, 14+ Years, E-commerce, Loyalty, Banking & Telecom
Mumbai
Summary
Overview
14
years of professional experience
3
years of post-secondary education
Work History
HDFC Bank Mumbai
DVP- Head of Product & Portfolio- Rupay UPI Cards
01.2024 - Current
Job overview
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget. Driving sourcing numbers along with Sales.
- Driving innovation on the product like virtual card, EMI on UPI and other innovations and alterations to drive sourcing, activations and spends
- Created and managed social media campaigns to increase brand engagement.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Spearheaded collaborative efforts to bring products to market.
- Boosted customer base penetration using creative promotional approaches.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Oversaw budget allocation for product development projects, ensuring optimal resource utilization.
- Collaborated with sales and marketing teams to develop go-to-market strategies that maximized revenue potential.
- Driving the team to get insights from user feedback analysis at key meetings which resulted in actionable improvements being implemented quickly.
HDFC BankMumbai
Deputy. Vice President-Brand Alliances(Alliances & Partnerships) Cards,EMI and Portfolio
01.2019 - 12.2023
Job overview
- Providing thought leadership, connecting with brands for alliance association to offer Cashback and Discounts to HDFC Debit and Credit customers like cashback or an additional 5% discount to customers
- Leading a team of State Alliance Manager, manage productivity, and timely delivery
- Leading end-to-end loyalty and personalization programs i.e
- Loyalty program mechanics, personalization, end to end digital campaign planning and delivery, offer set-up and delivery, measurement and Expanding existing partnerships, and finding ,onboarding, and managing new strategic relationships to drive substantial revenue and demand
- Working on the strategy and base sizing to drive spends and activation
- Creation of New Ip's / New projects to drive Loyalty and spends through Shopathon, Trip Away and many other regional projects
- Identifying and securing new partnerships, forging partnerships/alliances with merchants and conducting front-end discussions to onboard the best offers on Credit/Debit/EMI/Payzapp
- Drove spends and engagement on Credit/Debit/EMI/Payzapp through association with the POS and Online merchants
- Handling P&L for the campaign, promotional activities, ensuring the generation of incremental spends and income.
Loyalty Rewards
Sr. Manager- Redemptions/ Alliances& Loyalty
Job overview
- Tapped new avenues and managed strategic partnerships acquired and handled various clients for redemptions and building retainer model in the entertainment, travel and other sectors like: PVR cinemas, Miraj Cinemas, Cleartrip, Mydala, Grabon, Travelyaari, Golflan, Sirius Sport, Just Tickets, Mera Events, Ticketees, Kidzinia, Sony Music and Hungama Music
- Networked and cultivated relationships, handled program delivery and managed effective relationships coordination with various teams like marketing, tech, ops for reconciliation, promotional campaigns (Target Base) and payments
- Closely cooperated with clients in order to translate business requirements into loyalty program rules, processes and configurations
- Worked on new areas and avenues for revenue generation through various alliances such as Movies, Events, Ad sales, Exclusive Offers
- Working on Strategy along with tech team to drive customer loyalty through various touch points
Rachna Exports
Business Development Consultant
Job overview
- Built and maintained strategic partnerships with e-commerce portals like Snap deal and Amazon to market, sell leather shoes manufactured by Rachna Exports
- Took ownership of developing new product designs and liaising with designers for shoes based on market feedback and trends
- Worked extensively on business development via online medium along with working on development of the website
- Built, grew and maintained positive customer connections and relationships
- Focused on helping the company grow business by identifying strategic or under penetrated markets and adjacencies.
Bookmyshow
Manager-Business Development
09.2012 - 04.2015
Job overview
Vodafone Idea Ltd
Relationship Manager
05.2010 - 08.2012
Job overview
Education
IIM Calcutta
Executive Program on Digital & Social Media Marketing
07.2020 - 1 2021
University Overview
M.E.T College - University of Mumbai
M.B.A. (Master of Business Administration) from Marketing
05.2012 - 04.2015
University Overview
M.M.K College - University of Mumbai
B. Com (Bachelor of Commerce (B.Com.)
University Overview
Skills
Leader
Award Recognition
Award Recognition
Twice won a gold and silveraward for achieving targets and managingto explore avenuesto crack more merchant allianceswith National, Regional and Hyper local merchants.Core Skills Expertise
Core Skills Expertise
Sales & Marketing, Business Development, Strategic Planning, Distribution & Channel Management, Brand Management, Team Leadership, Revenue Maximization, Client Relationship Management, New Venture Development.
Value Proposition
Value Proposition
Successfully cracked Regional Merchants in Tier2 & Tier3 Achieved spends on Yearly basis- Rs. 7000 Crs on Cards & EMI Executed- 1500+ Programs AnnuallyPast Experience
Past Experience
June 2015 to January 2016
Profile Info
Profile Info
MIZBA SHAIKH, 14+ Years, E-commerce, Loyalty, Banking & Telecom
Timeline
DVP- Head of Product & Portfolio- Rupay UPI Cards
HDFC Bank
01.2024 - Current
IIM Calcutta
Executive Program on Digital & Social Media Marketing
07.2020 - 1 2021
Deputy. Vice President-Brand Alliances(Alliances & Partnerships) Cards,EMI and Portfolio
HDFC Bank
01.2019 - 12.2023
Manager-Business Development
Bookmyshow
09.2012 - 04.2015
M.E.T College - University of Mumbai
M.B.A. (Master of Business Administration) from Marketing
05.2012 - 04.2015
Relationship Manager
Vodafone Idea Ltd
05.2010 - 08.2012
Sr. Manager- Redemptions/ Alliances& Loyalty
Loyalty Rewards
Business Development Consultant
Rachna Exports
M.M.K College - University of Mumbai
B. Com (Bachelor of Commerce (B.Com.)
1 2010
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