MK VASUDEV
Bengalure
Summary
As a seasoned Chief Operating Officer boasting an impressive 30-year tenure at Sanjeev Foods, I bring a wealth of go-to-market expertise and a strategic vision to the table. My extensive experience has honed my ability to drive growth and operational excellence. I am eager to leverage my skills and knowledge to contribute to the success of your dynamic team.
Overview
30
30
years of professional experience
5
5
Languages
Work History
Chief Operating Officer
SANJEEV FOODS AND BEVERAGES PVT LTD.
10.2022 - Current
- Achieved a 150% scale-up in operations, catalyzing a significant revenue boost
- Enhanced workflow efficiency through meticulous oversight of daily operations
- Managed Profit & Loss (P&L) with a strong emphasis on fiscal responsibility
- Leveraged innovative technology to substantially increase operational efficiency
- Optimized logistics, achieving a 25% improvement in delivery speed
- Developed and launched a transformative customer service strategy, elevating client satisfaction
- Led multidisciplinary teams to foster a culture of operational excellence
- Formulated and executed scalable processes, enhancing efficiency and Return on Investment (ROI).
Regional Sales Manager - Beverages
HELL ENERGY PVT LTD.
10.2019 - 10.2022
- Strategically crafted and executed a dynamic regional sales plan, resulting in significant market growth
- Successfully secured three major accounts in FY 2021, notably expanding our customer base
- Achieved and exceeded sales goals for four years running, showcasing outstanding sales acumen
- Refined product presentation skills, enhancing consumer trust and fostering brand allegiance
- Led the launch of an innovative beverage line, reinforcing the brand's competitive market stance
- Developed an extensive distribution network across South India, incorporating 175 distributors and an 80-member team, maximizing market reach
- Boosted revenue by expanding distribution breadth and depth within the assigned territory
- Pioneered a novel sample distribution model, elevating brand awareness in key areas.
AGM
ACT BROADBAND PVT LTD
11.2016 - 10.2019
- Spearheaded territory-wide broadband expansion, significantly improving network connectivity
- Amplified lead generation through targeted roadshow campaigns, driving successful market entries
- Exceeded company goals with continuous monthly net additions, ranking as a top performer in the community division.
Divisinal Business Manager
TEN SPORTS/DISH TV
09.2013 - 09.2016
- Spearheaded a dynamic brand relaunch, elevating market presence
- Directed cross-functional teams, optimizing key performance indicators
- Secured lucrative contracts through strategic negotiations with key partners
- Leveraged data analytics to underpin strategic decision-making
- Surpassed annual sales goals, achieving a 15% increase in revenue
- Modernized operations by integrating a cutting-edge CRM system
- Boosted customer satisfaction through targeted service enhancements
- Executed cost-reduction initiatives, significantly lowering expenses
- Adopted Agile methodologies to enhance operational efficiency.
ZONAL HEAD
NEO SPORTS BROADCAST PVT LTD.
09.2008 - 08.2013
- Spearheaded regional sales initiatives, resulting in a 25% revenue increase
- Innovated market expansion tactics, enhancing brand penetration
- Consistently surpassed sales goals, maintaining top performer status for four consecutive years
- Streamlined zonal operations to promote efficient and uninterrupted workflow
- Led and motivated a team of over 50 members, significantly elevating productivity levels
- Governed zonal activities to secure a 98% compliance rate with company standards
- Conducted comprehensive market analysis to inform and guide strategic zonal growth plans.
DGM
RELIANCE COMMUNICATION
06.2007 - 08.2008
- Spearheaded the personal business segment at Reliance Communication Ltd in Erode, driving prepaid acquisition through a robust network led by one lead and ten Channel Sales Managers (CSMs), supported by a dedicated team of distributors and merchandisers
- Championed postpaid acquisition initiatives with a strategic team comprising one lead and six CSMs, leveraging extensive channel partnerships for comprehensive inbound and outbound sales targeting individual customers and SMEs
- Implemented vigilant competitive analysis and response strategies, effectively neutralizing competitor schemes with a dynamic and responsive team
- Established and managed a proficient collections team of 15 members under one lead, ensuring seamless coordination with channel partners
- Maintained stringent oversight of customer relations, leading a customer service and retention team to ensure top-tier support and satisfaction
- Enforced rigorous adherence to government policy regarding customer form fulfillment, with a focus on compliance and quality control spearheaded by a dedicated lead and team
- Embraced full ownership of market share growth, customer satisfaction enhancement, and brand visibility in the marketplace
- Focused on team retention, fostering a positive work environment, and instituting a culture of recognition and reward for high-performing individuals.
Area Manager
ESPN SOFTWARE PVT LTD.
12.2003 - 07.2007
- Spearheaded target achievement initiatives in Coimbatore, TN, driving 70% of regional revenue through strategic leadership of Area Sales Managers, Sales Officers, and distributors
- Managed operations within stringent budget constraints, optimizing resource allocation and cost-efficiency
- Directed a dynamic team comprising 1 Area Sales Manager and 10 Sales Officers, alongside collaboration with three key distributors, ensuring a hands-on approach to sales excellence
- Conducted comprehensive training programs to enhance team competencies, fostering a high-performance sales culture
- Reported directly to the Regional Manager in Bangalore, ensuring alignment with overarching company goals and regional strategies.
Executive- Sales
KODAK INDIA LTD.
03.2002 - 12.2003
- Spearheaded ITD and IMD business operations in Southern Tamil Nadu from Madurai, managing a robust network of 8 ITD and 2 IMD distributors
- Drove remarkable sales growth, escalating zonal revenue from
- 54 million to
- 113 million across 7 districts
- Instituted a permanent journey plan for sales representatives, enhancing operational efficiency and distributor profitability
- Orchestrated marketing initiatives for 250 studios, significantly boosting brand presence in the region
- Successfully revitalized an underperforming business unit into a highly profitable entity
- Achieved national recognition as the top performer in target achievement, surpassing 100% growth in the fiscal year 2002-03.
Customer executive
PEPSICO INDIA LTD.
07.1999 - 03.2002
- Spearheaded Pepsi's sales and marketing operations in Salem, the most competitive market in Tamil Nadu
- Strategically expanded distribution network to ensure Pepsi products' omnipresence across all retail outlets
- Orchestrated key marketing initiatives to strengthen relationships with major accounts
- Achieved a remarkable 104% increase in market share within Salem, soaring from 28% to 57% in just one year
- Successfully tripled Pepsi's outlet footprint, growing from 800 to 2400 within a 12-month period
- Managed Salem's marketing budget effectively, allocating 2.0-2.5 million INR annually
- Enhanced product distribution coverage, significantly boosting sales in areas with populations under 5,000
- Oversaw a service division with an impressive portfolio valued at 40 million INR.
Territory Sales Incharge
UNILEVER LTD.
07.1994 - 07.1999
- Spearheaded multi-regional sales operations as Territory Sales Incharge, with a focus on Coimbatore, Tiruppur, Nagercoil, and Tirunelveli territories
- Drove sales for 110 key product lines within the HLL portfolio, consistently meeting and exceeding targets
- Managed and optimized distributor networks and salesforce teams to enhance product distribution and market visibility.
Education
Bachelor - BBA
DG VAISHNAV COLLEGE
Chennai, Tamil Naduundefined
NATIONAL INSTITUTE OF SALES
Chennai, Tamil NaduSkills
GO TO MARKET
STRATEGIC PLANNING
THOUGHT LEADERSHIP
SALES CAPABILITY BUILDING
CHANNEL MANAGEMENT
Timeline
Chief Operating Officer
SANJEEV FOODS AND BEVERAGES PVT LTD.
10.2022 - Current
Regional Sales Manager - Beverages
HELL ENERGY PVT LTD.
10.2019 - 10.2022
AGM
ACT BROADBAND PVT LTD
11.2016 - 10.2019
Divisinal Business Manager
TEN SPORTS/DISH TV
09.2013 - 09.2016
ZONAL HEAD
NEO SPORTS BROADCAST PVT LTD.
09.2008 - 08.2013
DGM
RELIANCE COMMUNICATION
06.2007 - 08.2008
Area Manager
ESPN SOFTWARE PVT LTD.
12.2003 - 07.2007
Executive- Sales
KODAK INDIA LTD.
03.2002 - 12.2003
Customer executive
PEPSICO INDIA LTD.
07.1999 - 03.2002
Territory Sales Incharge
UNILEVER LTD.
07.1994 - 07.1999
Bachelor - BBA
DG VAISHNAV COLLEGE
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NATIONAL INSTITUTE OF SALES