MK VASUDEV
Bengalure
Summary
As a seasoned Chief Operating Officer boasting an impressive 30-year tenure at Sanjeev Foods, I bring a wealth of go-to-market expertise and a strategic vision to the table. My extensive experience has honed my ability to drive growth and operational excellence. I am eager to leverage my skills and knowledge to contribute to the success of your dynamic team.
Overview
30
30
years of professional experience
5
5
Languages
Work History
Chief Operating Officer
SANJEEV FOODS AND BEVERAGES PVT LTD.
2022.10 - Current
- Achieved a 150% scale-up in operations, catalyzing a significant revenue boost
- Enhanced workflow efficiency through meticulous oversight of daily operations
- Managed Profit & Loss (P&L) with a strong emphasis on fiscal responsibility
- Leveraged innovative technology to substantially increase operational efficiency
- Optimized logistics, achieving a 25% improvement in delivery speed
- Developed and launched a transformative customer service strategy, elevating client satisfaction
- Led multidisciplinary teams to foster a culture of operational excellence
- Formulated and executed scalable processes, enhancing efficiency and Return on Investment (ROI).
Regional Sales Manager - Beverages
HELL ENERGY PVT LTD.
2019.10 - 2022.10
- Strategically crafted and executed a dynamic regional sales plan, resulting in significant market growth
- Successfully secured three major accounts in FY 2021, notably expanding our customer base
- Achieved and exceeded sales goals for four years running, showcasing outstanding sales acumen
- Refined product presentation skills, enhancing consumer trust and fostering brand allegiance
- Led the launch of an innovative beverage line, reinforcing the brand's competitive market stance
- Developed an extensive distribution network across South India, incorporating 175 distributors and an 80-member team, maximizing market reach
- Boosted revenue by expanding distribution breadth and depth within the assigned territory
- Pioneered a novel sample distribution model, elevating brand awareness in key areas.
AGM
ACT BROADBAND PVT LTD
2016.11 - 2019.10
- Spearheaded territory-wide broadband expansion, significantly improving network connectivity
- Amplified lead generation through targeted roadshow campaigns, driving successful market entries
- Exceeded company goals with continuous monthly net additions, ranking as a top performer in the community division.
Divisinal Business Manager
TEN SPORTS/DISH TV
2013.09 - 2016.09
- Spearheaded a dynamic brand relaunch, elevating market presence
- Directed cross-functional teams, optimizing key performance indicators
- Secured lucrative contracts through strategic negotiations with key partners
- Leveraged data analytics to underpin strategic decision-making
- Surpassed annual sales goals, achieving a 15% increase in revenue
- Modernized operations by integrating a cutting-edge CRM system
- Boosted customer satisfaction through targeted service enhancements
- Executed cost-reduction initiatives, significantly lowering expenses
- Adopted Agile methodologies to enhance operational efficiency.
ZONAL HEAD
NEO SPORTS BROADCAST PVT LTD.
2008.09 - 2013.08
- Spearheaded regional sales initiatives, resulting in a 25% revenue increase
- Innovated market expansion tactics, enhancing brand penetration
- Consistently surpassed sales goals, maintaining top performer status for four consecutive years
- Streamlined zonal operations to promote efficient and uninterrupted workflow
- Led and motivated a team of over 50 members, significantly elevating productivity levels
- Governed zonal activities to secure a 98% compliance rate with company standards
- Conducted comprehensive market analysis to inform and guide strategic zonal growth plans.
DGM
RELIANCE COMMUNICATION
2007.06 - 2008.08
- Spearheaded the personal business segment at Reliance Communication Ltd in Erode, driving prepaid acquisition through a robust network led by one lead and ten Channel Sales Managers (CSMs), supported by a dedicated team of distributors and merchandisers
- Championed postpaid acquisition initiatives with a strategic team comprising one lead and six CSMs, leveraging extensive channel partnerships for comprehensive inbound and outbound sales targeting individual customers and SMEs
- Implemented vigilant competitive analysis and response strategies, effectively neutralizing competitor schemes with a dynamic and responsive team
- Established and managed a proficient collections team of 15 members under one lead, ensuring seamless coordination with channel partners
- Maintained stringent oversight of customer relations, leading a customer service and retention team to ensure top-tier support and satisfaction
- Enforced rigorous adherence to government policy regarding customer form fulfillment, with a focus on compliance and quality control spearheaded by a dedicated lead and team
- Embraced full ownership of market share growth, customer satisfaction enhancement, and brand visibility in the marketplace
- Focused on team retention, fostering a positive work environment, and instituting a culture of recognition and reward for high-performing individuals.
Area Manager
ESPN SOFTWARE PVT LTD.
2003.12 - 2007.07
- Spearheaded target achievement initiatives in Coimbatore, TN, driving 70% of regional revenue through strategic leadership of Area Sales Managers, Sales Officers, and distributors
- Managed operations within stringent budget constraints, optimizing resource allocation and cost-efficiency
- Directed a dynamic team comprising 1 Area Sales Manager and 10 Sales Officers, alongside collaboration with three key distributors, ensuring a hands-on approach to sales excellence
- Conducted comprehensive training programs to enhance team competencies, fostering a high-performance sales culture
- Reported directly to the Regional Manager in Bangalore, ensuring alignment with overarching company goals and regional strategies.
Executive- Sales
KODAK INDIA LTD.
2002.03 - 2003.12
- Spearheaded ITD and IMD business operations in Southern Tamil Nadu from Madurai, managing a robust network of 8 ITD and 2 IMD distributors
- Drove remarkable sales growth, escalating zonal revenue from
- 54 million to
- 113 million across 7 districts
- Instituted a permanent journey plan for sales representatives, enhancing operational efficiency and distributor profitability
- Orchestrated marketing initiatives for 250 studios, significantly boosting brand presence in the region
- Successfully revitalized an underperforming business unit into a highly profitable entity
- Achieved national recognition as the top performer in target achievement, surpassing 100% growth in the fiscal year 2002-03.
Customer executive
PEPSICO INDIA LTD.
1999.07 - 2002.03
- Spearheaded Pepsi's sales and marketing operations in Salem, the most competitive market in Tamil Nadu
- Strategically expanded distribution network to ensure Pepsi products' omnipresence across all retail outlets
- Orchestrated key marketing initiatives to strengthen relationships with major accounts
- Achieved a remarkable 104% increase in market share within Salem, soaring from 28% to 57% in just one year
- Successfully tripled Pepsi's outlet footprint, growing from 800 to 2400 within a 12-month period
- Managed Salem's marketing budget effectively, allocating 2.0-2.5 million INR annually
- Enhanced product distribution coverage, significantly boosting sales in areas with populations under 5,000
- Oversaw a service division with an impressive portfolio valued at 40 million INR.
Territory Sales Incharge
UNILEVEL LTD.
1994.07 - 1999.07
- Spearheaded multi-regional sales operations as Territory Sales Incharge, with a focus on Coimbatore, Tiruppur, Nagercoil, and Tirunelveli territories
- Drove sales for 110 key product lines within the HLL portfolio, consistently meeting and exceeding targets
- Managed and optimized distributor networks and salesforce teams to enhance product distribution and market visibility.
Education
Bachelor - BBA
DG VAISHNAV COLLEGE
Chennai, Tamil Naduundefined
NATIONAL INSTITUTE OF SALES
Chennai, Tamil NaduSkills
- GO TO MARKET
- STRATEGIC PLANNING
- THOUGHT LEADERSHIP
- SALES CAPABILITY BUILDING
- CHANNEL MANAGEMENT
Timeline
Chief Operating Officer
SANJEEV FOODS AND BEVERAGES PVT LTD.
2022.10 - Current
Regional Sales Manager - Beverages
HELL ENERGY PVT LTD.
2019.10 - 2022.10
AGM
ACT BROADBAND PVT LTD
2016.11 - 2019.10
Divisinal Business Manager
TEN SPORTS/DISH TV
2013.09 - 2016.09
ZONAL HEAD
NEO SPORTS BROADCAST PVT LTD.
2008.09 - 2013.08
DGM
RELIANCE COMMUNICATION
2007.06 - 2008.08
Area Manager
ESPN SOFTWARE PVT LTD.
2003.12 - 2007.07
Executive- Sales
KODAK INDIA LTD.
2002.03 - 2003.12
Customer executive
PEPSICO INDIA LTD.
1999.07 - 2002.03
Territory Sales Incharge
UNILEVEL LTD.
1994.07 - 1999.07
Bachelor - BBA
DG VAISHNAV COLLEGE
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NATIONAL INSTITUTE OF SALES
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