Dynamic business development leader with extensive experience at AFS, excelling in market analysis and sales forecasting. Proven track record in expanding product portfolios and establishing strategic partnerships. Adept at fostering strong customer relationships and driving growth through innovative solutions. Skilled in negotiation and problem-solving, consistently achieving targets and enhancing market presence by over 20%.
Overview
37
37
years of professional experience
Work History
Part time Consultant as Lead Business Development
Hectronic India
12.2024 - Current
Engaged as Part time Consultant with Hectronic India to develop their fuel management and automation services in India and Indonesia and expand their portfolio into adjacent markets (Have established a channel partner in Indonesia for fuel management) Hectronic represents ISOIL PD Meters and has a strong presence in aviation. Working on expanding the ISOIL product portfolio into fuel terminal and depots in India Expand Hectronic product portfolio as single stop solution into fuel management markets (Have collaborated with PSG Dover India for their Blackmer pump and Wilden AODD Pump) for a combined meter and pump solution for fuel bowsers and stationary markets. Training the Hectronic team on pump selection, head calculations (NPSH etc)
SALES DIRECTOR
AFS (LC, CORKEN) – ASEAN & Korea
12.2017 - 05.2024
Responsibilities include building up a strong sales channel and support team across ASEAN, KOREA & TAIWAN for LIQUID CONTROLS, CORKEN & TOPTECH products and solutions for the hydrocarbon marketing segment of the industry. Develop a strong rapport with the end users in the industry & understand their evolving needs, creating an action plan and executing the solution within the product framework to the delight of the customers. Building up a funnel of opportunities and converting them into realistic targets and improving market share. Work with the business units in US & Europe in helping them understand market trends, purchasing patterns, voice of customer, competition moves & reporting an accurate business forecast on a monthly, quarterly and annual basis as well as reducing complexities in business. Actively participate in product promotions and product launches and help train end users and channel partners. Help assist with the channel in product sizing, pricing and application engineering as well as troubleshooting site issues Technical write-ups of application to benefit customers in explaining product philosophy and operating and creating success stories by monetizing key benefits to end users (value selling)
Director Market Development –India & ASEAN
IDEX Fluid & Metering Pvt Ltd
07.2002 - 12.2017
Last position held – Director Market Development –India & ASEAN Engineering professional with broad experience in all aspects of product and system sales, Project tendering and commercial transactions, Techno-Commercial negotiations & Account realizations. Direct liaison with customers to build vendor preference; Develop strong relationship with EPC contractors, Consultants, & system integrators and developing channel partners on technical capabilities. Current responsibilities include
Product & system training to channel partners and customers. Developing a sustainable business plan; market and product development for the region. Present technical papers in Fluid management and related symposiums on energy storage & distribution
Advising on competitive environment, market & business scenario, commercial transactions
Senior Instrument Engineer
Bin Seddiq International
Abu Dhabi
01.1998 - 01.2002
I worked as a Senior Instrument Engineer till Feb 15,02 in an oil field supplies & services company in Abu Dhabi, engaged in providing services to the Oil & Gas-Onshore & Offshore, Petroleum, Aviation & Defense sectors in U.A.E Primary focus in developing complete services to the OIL & GAS industry & thereby provide consummate packages and proper representation to the organization in the oil & gas sector. Multiple tasks included developing a profit center and foray into other green areas by sourcing renowned firms in the fields of Offshore Marine equipment (Samson Ocean systems & recently Quintas & Quintas), Solar generators (Engcotec), Environmental Engineering (Casella-Cel), Safety and Personal Protection (Espuna), Process heaters (Gaumer), Control Valves (Seetru) and ensure by providing technical expertise to help enable convert opportunities into targets. Develop and promote innovative technologies to existing customers to ensure their smooth transition to an automated process by organizing and successfully conducting presentations and ensuring these benefits comprehensively to achieve the ultimate satisfaction of the customer.
Asst Manager
Magnetrol Intl.Inc.ILO
03.1997 - 01.1998
Worked for Magnetrol Intl.Inc.ILO from March 97 as Asst Manager responsible for business & growth in Maharashtra & Gujarat, Goa, Karnataka for Level Instrument Technologies. Job involved promoting the Product features, Concept selling, Technical seminars, Exhibitions & Trouble shooting to all industrial sectors
Manager (Industrial Sales)
Caltex Lubricants Centre
Mumbai
01.1995 - 01.1997
Previously worked as Manager (Industrial Sales) Caltex Lubricants Centre, a sole distributor of Caltex in & around territories of Mumbai. The role involved active marketing of Lubricants & sales to all industrial Segments and total operations including Inventory management..., A/C Receivables & as an individual profit centre. Developed the dealer network for the retail segment
Sr Product Engineer -Flow
Fisher- Rosemount (I) ltd.
Turbhe
01.1994 - 01.1995
Previously employed as Sr Product Engineer -Flow in Fisher- Rosemount (I) ltd. at their Turbhe office. Catered to the needs of Flow Metering & Control of the core sector industries including Petroleum, Oil& Gas, Fertilizer, Petrochemical, OEM & LSTK Contractors, Consultants etc. by actively selling Micro-Motion Mass flow, Rosemount Mag, Brooks P.D.& Turbine, Thermal mass, Flomega & Vortex flow meters. Additional responsibility included being a part of the project team for Terminal Automation systems, Oil movement & Storage & involved in developing new applications for the product range
Sr Sales engineer
Moorco (I) Ltd.
Baroda
06.1990 - 01.1994
Employed as Sr Sales engineer from June 1990 at Moorco (I) Ltd. Baroda engaged in selling of P.D. meters, Turbine flow meters & Mass flow meters to OEM’s, End-users, Consultants etc. Servicing of meters & trouble shooting were the added responsibilities.
Sales engineer
M/s B.D.K Valves Pvt. ltd.
01.1989 - 05.1990
Employed as Sales engineer in M/s B.D.K Valves Pvt. ltd. up to May 90 engaged in selling of Control valves and Process pumps to OEM’s ,Consultants & End-users.
Education
B.E. - Chemical Engineering
R.E.C. Durgapur
Burdwan, India
06-1989
Skills
Business development and product marketing
Market analysis and sales forecasting
Project tendering and negotiation
Customer relationship management
Channel partner development
Problem solving and leadership
Relationship building and subject matter expertise
Hobbies and Interests
Travel, reading fiction and non-fiction, movies, listening to music, quizzing
Walking, playing badminton, mild exercise.
Accomplishments
Worked with the channel in converting the Airforce requirements in Korea from mechanical to electronic for over $ 300,000 in 2020
Worked with the Channel partner in Taiwan to help secure a major business of fuel measurement system for power plant EPC project over $ 250,000 in 2020 as well as secure a load rack metering project for 24 units for $ 236,000 in 2022
Working with the channel in Indonesia to achieve sustained growth year on year by over 10% in the mining segment for orders on pumps and meters with end user training on services and building stock orders with channel partners
Worked with the distributor in Vietnam in winning a major project order for metering system comprising of load rack meters with batch controllers, pipeline meter for orders worth $ 500,000 in 2019
Worked with the channel partner in Philippines for securing metering business for load rack for 1 million USD with oil companies in 2023
Worked with the channel in Vietnam for promoting 50 LCR IQ for aviation valued at $ 100,000 for Aviation company in 2019
Worked with the channel partner in promoting Compressors for Hydrogen reforming and securing emerging new energy business in Korea over $ 100,000 in 2019
Worked with the channel partner in Myanmar in securing a business for 90 electronic loading units valued at $ 500,000 in 2018
Worked with the channel partner in Philippines in securing LPG compressors and pumps for bottling plants for over $ 300,000 in 2018
Worked with the channel partner in Singapore in securing the business on aviation refueling for over $ 220,000 in 2018 and over $ 200,000 in 2023 for replacement of Mass flow meters with LC PD Meters on loading of aviation fuels
Worked with the distributor in Vietnam to secure a marine rated compressor for LPG transfer valued at $ 160,000 in 2023
Worked with the distribution in Indonesia is successfully campaigning for double case meters for loading systems in PERTAMINA and helping them secure an order in 2016 valued approximately at $ 100,000
Bagged project order against competitive bidding for Ethanol dosing systems including 3” meters, 2” meters batch controllers From BHARAT PETROLEUM CORPORATION in DECEMBER 2002 & JULY 2003 valued at $ 400,000
Bagged order from RELIANCE for 50 Turbine meters for load rack applications in AUGUST 2002 & 46 NO. S Turbine meters in MAY 2006 valued at $ 200,000
Bagged order from RELIANCE for a total of 76 mechanical metering systems (M7 & M10) in APRIL 2005 for their MINI DEPOTS valued at $ 300,000
Initiated & sold Above ground FF150 pumps for AUTO GAS Stations to customers all over India. Obtained CCOE approval for the FF150 PUMP
Bagged orders from STD CASTINGS/ ANTONY MOTORS for Electronic Aviation metering for 45 numbers in 2004 & 79 no. s from STD CASTINGS/GLOBE HI FABS in 2005 & 48 no. s from STD CASTINGS/GLOBE HI FABS/TITAN ANTONY in 2006 valued at $ 250,000
Bagged major order for Water cooled compressors from SRF in 2005 & 2011 valued at $ 350,000
Bagged order for Lubrizol additive injection system for aviation against competitive bidding in 2005. Obtained CCOE approval for injection system
Ensured that HPCL, BPCL accept Air cooled compressor for bulk unloading & sold F691 compressor to HPCL in 2006 & D891 Compressor to BPCL in 2007 & 13 D891 Compressors in 2011 valued $ 200,000
Bagged order from BPCL for 64 meters with batch controllers for truck loading including PC Based software communication at one site in 2006 & 150 metering systems in 2007-08 & ensured a major order in BPCL & IOCL from 2013 till 2016 for various terminal projects ensuring preferred vendor status for PD Meters in Automation & ensured a year-on-year growth in business for 25 % exceeding Sales targets
Successfully commissioned the Auto calibration system for Dubai Airport and Fujairah Airport. Bagged recent order from Adnoc-Distribution for Upgrade of Masterloads & Autocal system Bagged Major contract from Abu Dhabi Airport for Pit valves and Pit boxes and successfully commissioned the same.
Bagged contracts for flow metering equipment from Yemen Petroleum, Emarat (Dubai) Adnoc-Fod (Abu Dhabi) against a competitive tendering process.
Provided trouble shooting and commissioning services on flow metering equipment installed on refuellers and custody transfer to EPPCO Aviation, Shell-BP, (Dubai) ADNOC – Fod (Abu Dhabi)
Bagged a contract against intense competition for Mobile loading comprising of Marine Loading arms through a local contractor, end-user being Adnoc-Fod Provided the required groundwork to obtain a major turnkey contract for a Marine loading arm for ethylene from Adnoc-Borouge, Abu Dhabi through Eastern Bechtel-Linde Bagged order for loading arms for truck loading of 98% Sulphuric acid at Falcon chemicals, Dubai and commissioned the same.
Team Member for the successful commissioning of aircraft refueling equipment to Adnoc-Fod, Abu Dhabi
Bagged major orders for mooring hawsers from Adma-opco, Adnoc, Total (Abu Dhabi)
Bagged a two& half year contract for supply of personal and protection equipment from Adma-opco, Abu Dhabi.
MAJOR PAST EXPERIENCE IN INDIA HAS BEEN IN FLOW METERING CUSTODY TRANSFER & TERMINAL AUTOMATION.
MOORCO INDIA LTD INVOLVED IN SELLING OF P D METERS, TURBINE METERS OF SMITH MAKE FOR OIL & PETROLEUM SECTOR. INCLUDING THE FOLLOWING:
-OIL & NATURAL GAS CORPORATION-ANKLESHWAR-CUSTODY TRANSFER & NET OIL CONTENT & WATER CORRECTION FACTOR INVOLVING P D METERS & TELEMETRY.
-OIL & NATURAL GAS CORPORATION-ANKLESHWAR-WATER INJECTION INTO RESERVOIR USING TURBINE FLOW METERS.
-OIL & NATURAL GAS CORPORATION-WESTERN REGION-MEHSANA – CUSTODY TRANSFER OF CRUDE & NET OIL CONTENT USING PD METERS & ALSO INVOLVED TROUBLESHOOTING DURING OPERATION.
-INDIAN OIL CORPORATION, JAWAHARNAGAR-P D METER COMMISSIONING FOR FOOD GRADE HEXANE PROJECT.
-GAS AUTHORITY OF INDIA LTD-WAGHODIA -TROUBLESHOOTING, MAINTENANCE & CALIBRATION, PROVING OF P D METERS FOR LPG LOADING AT WAGHODIA (TRUCK) & VIJAPUR (TRUCK & RAIL)
-KRIBHCO HAZIRA-TURBINE METER WITH BATCH CONTROLLER FOR AMMONIA LOADING (TRUCK)
FISHER – ROSEMOUNT
-PROJECT TEAM FOR SIXTH GANTRY AUTOMATION OF WHITE OIL PRODUCTS FOR WAGON LOADING. INVOLVED IN INSTALLATION OF TURBINE METERS, BATCH CONTROLLERS, OVERSPILL RELAYS, LOADING ARMS, ROUTING OF CABLES, CABLE TRAYS, PLC INTERLOCKS & COMMISSIONING OF THE GANTRY FOR INDIAN OIL CORPORATION, JAWAHARNAGAR. THE TOTAL SCOPE INVOLVED OPTIMISING USE OF TURBINE METERS IN A 3KM LONG GANTRY, EXPROOF BATCH CONTROLLERS, DIGITAL CONTROL VALVES, BACK PRESSURE CONTROL, OVER SPILL RELAYS, PROGRAMMABLE LOGIC CONTROLLER, UPS SYSTEM & WORKSTATION.
-CONCEPT TO COMMISSIONING OF MASS FLOW METERS FOR TERMINAL AUTOMATION FOR THE FIRST TIME IN A REFINERY IN INDIA FOR LPG & BITUMEN LOADING AT INDIAN OIL CORPORATION, JAWAHARNAGAR
ENGAGED IN SELLING OF SYSTEM & PROCUREMENT OF ACCESSORIES SUCH AS CABLES, LOADING ARMS, BRACKETS, WORKSTATIONS etc. ENGINEERING & DESIGN OF SYSTEM INCLUDING CABLE ROUTING, INSTALLATION, FACTORY ACCEPTANCE & WEIGHTS & MEASURES APPROVAL, COMMISSIONING & PROVING OF SYSTEM ACCURATELY.
-PROJECT TEAM FOR TERMINAL AUTOMATION OF CHEMICAL LOADING IN TRUCKS IN RELIANCE HAZIRA INVOLVING MASS FLOW METERS.
-NATIONAL FERTILIZERS, VIJAIPUR-TURBINE METERS WITH BATCH CONTROLLER FOR AMMONIA LOADING FOR WAGONS.
-TROUBLE SHOOTING ON FOR CARBON-DI-SULPHIDE APPLICATION IN INDIAN RAYON PLANT, VERAVAL INVOLVING MASS FLOW METERS.
MAGNETROL
- SUCCESSFULLY SUPPLIED & COMMISSIONED DISPLACEMENT TYPE LEVEL TRANSMITTERS FOR CAPTIVE POWER PLANT IN JAMSHEDPUR INVOLVING HOTWELL, LP HEATER APPLICATIONS SUPPLIED THROUGH TATA HONEYWELL
Training
Participant in the training program on Level & Flow control for a period of 2 weeks in Oct 1997 at Magnetrol Intl (MINV), Zele, BELGIUM
Participant in the training workshop at Isoil Impianti, Italy for a week in April 2025 on PD meters, batch controllers and accessories
Attended training & workshop for a period of 5 days in Feb 2000 & 3 days in Feb 1999 on Advanced Applications in Environment Monitoring & Environment Monitoring Systems, respectively at Casella-Cel, Bedford, U.K
Participated in a training course on Oil Flow Measurement & Custody Transfer as per API/OIML Standards- 2 days in June 2002 at Fluid Control Research Institute, Palghat, INDIA
Participated in Flow metering exhibition at FCRI Palghat in September 2003, Exhibition on LPG safety in Feb 2007 displaying LC & CORKEN products
Participated in a training course on Advanced metering solutions at LIQUID CONTROLS, LAKE BLUFF in OCTOBER 2003, PUMPS & COMPRESSORS training at CORKEN OKLAHOMA in OCTOBER 2003, Additive injection systems at LUBRIZOL ATLANTA, TURBINE FLOW METERS at SPONSLER in NOVEMBER 2003
Attended orientation on TOPTECH products in JAN 2007 & Advanced training in Jan 2018 at ORLANDO, USA
Conducted training for APG personnel in OCTOBER 2002 on Flow measurement
Training conducted for Ceylon petroleum Corporation personnel at Colombo terminal in March 2005 on load rack measurement; Training on Operation & maintenance criteria on Compressors at Shell Colombo, as well as initiated requirement for mechanical trolley mounted master meter system for LPG calibration which culminated into an order for the distributor in Sri Lanka
Conducted around 100 plus product and system training to oil companies and contractors across India & ASEAN on flow measurement systems
Presented a technical paper on Emergency rescue equipment at LPG Expo in Cambodia-2022 & Philippines 2023
Conduct training for Global distributors in Chicago on Mass flow meters & LIQUID CONTROLS calibration procedures in May 2018
Presented a technical paper on “Challenges in blending at terminals” at FCRI, Palghat in August 2017 during their symposium on Innovations in Fluid metering
Organized trade shows with the business unit in Singapore in 2017 , 2019 & 2023 for aviation & terminal management
INDEX
PAGE 2 to 6 : HIGHLIGHT MY Personal details including Passport size Photo Educational background, Current Position, responsibilities Training courses attended Summary of achievements in India, ASEAN, TAIWAN & KOREA in Idex Asia Pacific Pvt Ltd & Idex Fluid & Metering Pvt Ltd
PAGES 7 - 8: DELINEATE MY Professional Experience in U A E & Professional Experience in INDIA
PAGES 9 -11: SIGNIFY MY Major achievements in U A E & Major achievements in INDIA & Focus my Skills Interests Physical activity
Regional Director of Business Development, Admissions and Marketing at Knoxville Center for Behavioral MedicineRegional Director of Business Development, Admissions and Marketing at Knoxville Center for Behavioral Medicine