Mohak Chhibber
Category And Brand Management
Noida,HR
Summary
Senior category and brand management leader with 6+ years of experience across FMCG, e-commerce, and omni-channel retail. Demonstrated success in owning multi-million-dollar P&Ls, scaling categories across global markets, driving analytics-led merchandising, pricing, promotion, and demand planning initiatives for Tier-1 retailers.
Professional leader with extensive experience in driving strategic initiatives and fostering effective team collaboration. Strong background in project management, budget oversight, and stakeholder engagement, ensuring organizational goals are met efficiently. Known for adaptability, reliability, and focus on achieving impactful results. Skilled in leveraging data-driven insights, optimizing processes, and mentoring teams to excel in dynamic environments.
Overview
7
7
years of professional experience
1
1
Certification
2
2
Languages
Work History
Associate Director – Category Management, Merchandising & Data Analytics
Eco Soul Home
12.2022 - Current
- Own end-to-end P&L for a $4M+ global retail portfolio, delivering 100% YoY revenue growth across the US and UK markets.
- Built scalable category frameworks covering assortment planning, pricing architecture, promotions, and SKU lifecycle management.
- Developed analytics-driven demand forecasting and replenishment models, improving in-stock performance and forecast reliability.
- Drove 25% MoM revenue growth through an optimized product mix, targeted promotions, and pricing elasticity insights.
- Expanded retail distribution by 20% through launches with Walmart, Target, Costco, Kroger, Ahold Delhaize, and Waitrose.
- Led post-launch performance reviews, improving sell-through rates, and reducing aged inventory.
- Managed and mentored a 7-member international team across the US, Canada, and the UK, strengthening execution discipline and reporting rigor.
- Established strong relationships with key industry partners, creating mutually beneficial opportunities for growth and collaboration.
Central Category Manager
Zomato Hyperpure
01.2022 - 12.2022
- Owned category expansion and revenue growth across 10 cities, balancing growth with supply-side efficiency.
- Delivered 15% category revenue growth through assortment rationalization and supplier performance optimization.
- Improved inventory turnover by 10% by aligning SKU mix with demand trends, and city-level consumption patterns.
- Implemented dynamic pricing and margin management models, improving contribution margins by 20%.
- Partnered with sourcing, operations, and city teams to stabilize availability during high-growth phases.
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
Senior Manager – Retail Strategy & Operations
Reliance Retail
08.2021 - 12.2021
- Led cross-functional initiatives to improve store execution and operational efficiency, delivering 20% productivity gains.
- Increased customer engagement by 15% and sales revenue by 10% through targeted retail programs.
- Designed performance management frameworks that reduced execution turnaround time by 25%.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Implemented and developed operational standards, policies and procedures.
Area Sales Manager
Mother Dairy
05.2019 - 07.2021
- Managed end-to-end sales operations across assigned territories, achieving a 15% year-over-year revenue growth.
- Expanded product distribution by 20% through a focused channel strategy and retail activation.
- Improved customer engagement by 25% via localized promotions and relationship management.
- Built and developed high-performing sales teams, improving productivity by 30%.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
Education
MBA - Marketing
Institute of Rural Management Anand(IRMA)
Anand, India04-2019
B.Tech - Instrumentation Engineering
J.C. Bose University of Science & Technology, YMCA
Faridabad, India05-2015
Skills
Category Management
Certification
Six Sigma – Green Belt
Timeline
Associate Director – Category Management, Merchandising & Data Analytics
Eco Soul Home
12.2022 - Current
Central Category Manager
Zomato Hyperpure
01.2022 - 12.2022
Senior Manager – Retail Strategy & Operations
Reliance Retail
08.2021 - 12.2021
Area Sales Manager
Mother Dairy
05.2019 - 07.2021
MBA - Marketing
Institute of Rural Management Anand(IRMA)
B.Tech - Instrumentation Engineering
J.C. Bose University of Science & Technology, YMCA