MOHAMAD ASIF SHAIKH
Key Account Management
Mumbai
Summary
With over 10 years of expertise in sales and retail, modern trade business, telecom sales, reconciliation, customer service, e-commerce, insurance sales, consumer durables, MIS reporting, and revenue forecasting. Highly skilled in sales technology, change management, collaboration, customer delight, data and marketing, and business acumen. Excellent interpersonal, communication, quantitative, analytical, financial, innovation, and organizational skills consistently contribute to the smooth functioning of the organization\'s sales business. Client-focused business manager with diverse experience in customer service, business management, and project coordination. Ability to quickly build relationships with both new clients and business audiences. Quick-learning abilities and excellent multi-tasking skills enable mastery of new technology. Innovative and creative problem-solving approach effectively addresses various business challenges.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
Work History
Business Manager
Realme India
Mumbai
07.2023 - Current
- As a Business Manager, I am core responsible for overseeing the overall performance and activities of Large Format Retail (LFR) accounts, including managing key accounts such as Croma, Reliance Digital and Vijay Sales as well as regional accounts like Poojara, IVR, and Hotspot
- As a Modern Trade Business Manager, managing the Modern Trade Business across India (National Distributors) along with handling budget planning accounts dealing with purchases, TOT discussions and commercial clearance
- · Key player to run profitable business, reduce fixed cost, increase selling, driving account buying capacity and GTM Strategy
- Successfully managed and handled the performance of national LFR accounts, ensuring optimal sell-in and sell-out activities
- Accountable for Modern Trade Business for the LFR Accounts - Croma, Vijay Sale ,Reliance ,Poojara , IVR , HotsPot for realme Smart Phone Business
- Led a team of over 400 employees, effectively driving business growth in both manned and non-manned stores
- Implemented outlet-specific plans and placements to achieve monthly targets, focusing on increasing visibility and market share for the Realme brand within LFR chains
- Directed a team of Territory sales Managers (TSMs), providing guidance and enhance customer service, Two SSI and one Sellout manager
- Proactively engaged with LFR partners to address service issues promptly and ensure customer satisfaction
- Orchestrated marketing strategies in alignment with LFR partners, coordinating day-to-day activities to enhance brand presence and drive sales
- Managed distribution channels, optimizing inventory levels
Business Manager
HMD Global
Mumbai
10.2020 - 07.2023
- Company Overview: Mumbai | INDIA
- Began HMD career as a 'Assistant Key Account Manager' and climbed the ladder to 'Business Manager'
- As a Modern Trade Business Channel Lead, managing the Modern Trade Business across India (National Distributors) along with handling budget planning accounts dealing with purchases, TOT discussions and commercial clearance
- Accountable for Modern Trade Business for the West Region - Croma, Vijay Sale and Reliance for Nokia Smart Phone Business
- Managing 4 Key Account Managers and Territory Sales Manager, Team Leads and Promoters and driving business through Regional KAM's, KAE's, Promote Channels to ensure business progresses, sales increases and revenues generate smoothly
- Instrumental in driving business through both - promoter-owned and non-promoter owned outlets and managing multiple accounts and teams
- Key player to run profitable business, reduce fixed cost, increase selling, driving account buying capacity and GTM Strategy
- Managing reviews, meetings, reporting, performance reviews, reward and recognitions to help increase sales and in turn revenue generation
- Mumbai | INDIA
- Oversaw and improved deliveries through proactive coordination of daily operations.
- Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions.
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
- Executed business plans to further strengthen and maximize territory sales and profits.
Key Account Executive (India)
HCL Info Systems
Mumbai
07.2018 - 09.2020
- Company Overview: Mumbai
- Managed a team/team leaders of 62 members, 100+ promoters and 60+ stores of Reliance and Croma LFR format across Mumbai for modern trade business and Nokia device business
- Instrumental in rolling out targets to the promoters and stores to ensure stores growth and revenue generations
- Lead a team of 46+ promoters (2 Team Leaders), 100+ stores that included Promoters and Non-Promoters of Reliance Mini and Reliance Digital across Mumbai
- Supervised 7- 8 stores (promoters & non-promoters) daily and handled meeting with promoters to inspect log books, product knowledge, target progress, reports, guided on achieving to increase counter shares, provided trainings and product knowledge to store managers and team leaders, inspected performance of each store, motivated teams to sell Samsung mobile phones, accessories/other variable products and mentored on tackling complicated customer escalations and complaints
- Partnered with Cluster Managers to work on strategies to increase sales, driven business of Price Drop and Newly Launch Models and managed report management with multiple stakeholders for progress and updates
- Administered 10+ stores on daily basis to check log books, provided feedbacks to achieve goals, trained/motivated/guided teams to increase sales and tackling complicated customer escalation and complaints
Sales Supervisor / Sales Officer
Samsung Electronics
Mumbai
12.2014 - 07.2018
- Company Overview: MH
- Weekly meetings with Cluster Managers to discuss on how to increase Nokia sales as per the current market scenario, price band/models and to ensure which inventory to focus, which all products need to liquidate by giving them the best sales scheme/promotion idea enablers and reviewed reports and advised on which store they need to focus more to grow the business
- Supervised Daily Sales report from each promoter and Team Leader and drive sales accordingly and additionally driven the business of Price Drop Models & Newly Launch Models
- Conducted reviews, regular meetings, reward and recognition for appreciation/performances and guiding non-performers on regular basis to efficiently achieve sales targets
- Motivated Category Teams to generate new Purchase Orders with the help of sales rate and stock availability, ensured stock availability throughout, guided on which models and products team needs to focus on and sell as per relevance and how to increase the buffering size of performing stores and ranging new stores
- MH
- Supervised, trained and mentored staff of 30, resulting in consistent team achievement.
Associate Manager
Reliance Communication
Mumbai
03.2012 - 12.2014
- Company Overview: MH
- Managed a team of 40-50 promoters and 25-30 stores - CROMA, RELIANCE data card, sim card and tablet sales
- Instrumental to resolve customer's data card activation and service related issues and achieve monthly targets efficiently
- Created/added/managed new distributors, hired manpower, controlled attrition levels, trained staff as per requirements for effective sales
- Ran additional weekly/monthly incentive schemes to motivate sales team
- Planned and executed to increase market shares and built a good relation in the market
- MH
Sales Executive
India Info Line Pvt Ltd
Mumbai
01.2010 - 12.2012
- Company Overview: MH
- Promoted from Sales Executive to Team Leader in less than a year in sales & retails
- Managed hard core sales team for sales of Life and Medical Insurance policies seamlessly for the growth of the organization revenues
- Independently generated leads and converted into successful customers (80%)
- Partnered with brokerage firm of insurance for sales activities
- Supervised team to ensure product effectiveness, analyzed calls to provide constructive feedbacks to improve on sales pitch and handled error management to successfully achieve monthly targets
- MH
Education
MBA - Marketing
Kanpur University
Sahuji Maharaj University 03.2012 - 01.2015
BCom - Commerce
Kanpur University
Sahuji Maharaj University 01.2009 - 04.2012
Skills
Personal Information
Total Experience: 10+ years of Expertise in Sales and Retail, Modern trade business, Telecom Sales, Reconciliation, Customer Service, E-Commerce, Insurance Sales, Consumer Durables, MIS Reporting and Revenue Forecasting
Timeline
Business Manager
Realme India
07.2023 - Current
Business Manager
HMD Global
10.2020 - 07.2023
Key Account Executive (India)
HCL Info Systems
07.2018 - 09.2020
Sales Supervisor / Sales Officer
Samsung Electronics
12.2014 - 07.2018
MBA - Marketing
Kanpur University
03.2012 - 01.2015
Associate Manager
Reliance Communication
03.2012 - 12.2014
Sales Executive
India Info Line Pvt Ltd
01.2010 - 12.2012
BCom - Commerce
Kanpur University
01.2009 - 04.2012
Similar Profiles
Pankaj SavePankaj Save
Area Service Manager at Realme IndiaArea Service Manager at Realme India
Mohammed Jibran AliMohammed Jibran Ali
Store Manager at Realme India Pvt LtdStore Manager at Realme India Pvt Ltd
CHEBOLU NARAYANA MURTHYCHEBOLU NARAYANA MURTHY
Team Leader at Realme India Pvt LtdTeam Leader at Realme India Pvt Ltd