Summary
Overview
Work History
Education
Skills
Availability
Timeline
Generic

MOHAMED ABDUL KAREEM.T

Chennai

Summary

Results-driven Senior Marketing Automation Analyst with a proven track record at Merit Data & Technology, specializing in lead generation and segmentation. Expert in utilizing marketing automation tools and data analysis to enhance campaign performance. Strong communicator with a knack for technical training, consistently delivering impactful digital marketing strategies.

Overview

11
11
years of professional experience

Work History

Senior Marketing Automation Analyst

Merit Data & Technology
Chennai
08.2022 - Current
  • Designed and deployed 360 digital marketing campaigns using tools like Marketing Cloud, Eloqua, HubSpot, Acoustic, and BlueVenn.
  • Created and managed dynamic/static templates, landing pages, forms, and A/B tests.
  • Executed segmentation strategies based on demographics, behavior, and campaign goals.
  • Integrated marketing platforms and automated workflows, including SFTP data transfers and campaign reporting.
  • Developed dashboards and analytics reports to measure campaign performance (opens, clicks, bounces).

Senior Executive - CRM & Marketing Automation

Frost & Sullivan Pvt Ltd
Chennai
01.2021 - 07.2022
  • Conducted market research and sourced leads using ZoomInfo, DnB, and LinkedIn.
  • Implemented and managed demand generation campaigns via Eloqua and HubSpot.
  • Worked closely with sales teams to qualify and route leads, enhancing CRM data integrity.
  • Provided training, campaign QC, and data cleansing initiatives to support global marketing efforts.

Marketing Consultant

Riya Group of Companies
Chennai
10.2018 - 12.2020
  • Deployed domestic and international travel campaigns through HubSpot.
  • Analyzed campaign responses and validated data using third-party tools.
  • Maintained CRM systems (Amadeus, Galileo) and coordinated with sales for lead follow-ups.
  • Managed JIRA tickets and trained team members on campaign execution.

Marketing Executive

ITL World
Chennai
05.2017 - 09.2018
  • Developed and cleansed CRM databases with researched contact data.
  • Supported campaign execution and provided technical assistance.
  • Created customized reports for sales teams and maintained CRM standards.

Executive - Data Research

Diplomat Infotech Pvt Ltd
Chennai
06.2014 - 04.2017
  • Handled customer travel queries and developed quality leads via web research.
  • Maintained clean and updated databases and provided daily activity reports.

Education

Bachelor of Science - Computer Science

The New College
Chennai

Skills

  • HTML, CSS, and JavaScript
  • ASPNET and C
  • MS SQL Server and CRM
  • Infor CRM and ZoomInfo
  • Data analysis and reporting
  • Email marketing and campaign management
  • Lead generation and segmentation
  • Marketing automation tools
  • Dashboard creation & Technical training

Availability

Immediate

Timeline

Senior Marketing Automation Analyst

Merit Data & Technology
08.2022 - Current

Senior Executive - CRM & Marketing Automation

Frost & Sullivan Pvt Ltd
01.2021 - 07.2022

Marketing Consultant

Riya Group of Companies
10.2018 - 12.2020

Marketing Executive

ITL World
05.2017 - 09.2018

Executive - Data Research

Diplomat Infotech Pvt Ltd
06.2014 - 04.2017

Bachelor of Science - Computer Science

The New College

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