Mohamed Riyaz AJ

BE graduate with over 10 years of experience in Digital Marketing and 7 years experience in programmatic and display advertising, and 5 Years into End to End campaign Management! Knowledge about building up the campaigns and monitoring its progress through reports with good Excel Knowledge.

• Performed daily Campaign management of accounts on DV360, TTD & Xandr for variety of clients.
• Analyse and Troubleshoot all creative HTML tags and upload into third party Ad Server.
• Done end to end campaign management with campaign setup and monitoring in DV360, TTD & Xandr.
• Provided recommendations and execute strategies for keyword opportunities, campaign structure, targeting, and other facets in accordance with client goals.
• Processed good experience in category like entertainment, e-commerce, home appliances, etc.
• Monitor and evaluate search results and search performance.
• Generate weekly and monthly client reporting for all campaigns, goal tracking, revenue tracking, and other initiatives.
• Guiding the team members to achieve their daily responsibilities.
• Attending client call and understanding the client requirement for the advertiser and training the team to achieve.
• Worked with US and Canada based client.