Mohamed Sarfaraz

• Part of the Core founding team of the company
• Was instrumental in increasing YOY on business by 63%
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Tracked trends and suggested enhancements to both challenge and refine company's event offerings.
• Implemented business strategies, increasing revenue, and effectively targeting new markets.
• Oversaw companies entry into new emerging markets including - Egypt, Kenya, Nigeria, Philippines
• Navigated the business strategy efficiently during the Pandemic and post Pandemic time
• Launched the Online Event Business
• Was instrumental of bagging business from some of Fortune 100 Companies - SAP, Oracle, Microsoft, Saudi Aramco, etc

Company Overview: Fleming headquartered in Bratislava have been a leading pioneer in the B2B conference organizer with a global presence and hosting close 300+ conferences, exhibitions and training in different sectors namely Oil & Gas, Banking, Construction, Telecom

• Responsible for the BFSI & CX Portfolio
• Manage End to End delivery events under my division
• Leading a team of 6 seasoned sponsorship sales and Operational professionals
• Getting involved at various levels of sales cycle and closing deals for the team
• Managing overall 3rd Party Vendor Contracts Not limited to Hotel , AV , Logistics negotiations
• Managing smooth transition of contracts to delivery team and making sure all agreed deliverables are delivered according to agreed T&C
• Identify new growth potential markets and sectors
• Ensure a strong sales pipeline is created by the Sponsorship Sales team
• Prioritise high revenue generating prospect from the sales funnel
• Maintain high level client relationship with the major key accounts in the BFSI sector
• Complete ownership for delivering set revenue targets for the BU
• Growth of existing portfolio by creating new events in new regions
• Identify competitive and industry trends and strategize accordingly
• Hiring and continuous training of team members
• Increased the Business units revenue by 36% in challenging times for the year 2015 - 2017
• Cracked in new accounts like TCS, SAP, Mahindra Comiviva, Infosys to name a few and created a steady revenue from the existing accounts
• Developed the strong team in a very short time frame
• Lead all employee training initiatives
• Increased repeat business from clients by 34%

• Ensuring the set the targets are achieved through active sponsorship for assigned conferences
• Identifying the top 20 - 30 companies for each category that should be targeted for sponsorship
• To closely work with all key accounts before, at and after the event and be a one point contact for all issues and requirements and confirming their involvement in multiple events
• Constantly support the production team with new topics and ideas around which conferences / events can be planned
• Manage all sponsors at various stages of the event cycle
• Liaise with multiple department internal and external to ensure the agreed sponsorship contract benefits are executed without any deviation
• Develop cost saving measure to ensure the events don’t exceed budgets
• Provide superior client satisfaction
• Create onsite rebooking and repeat business from key sponsors
• Evaluate event results from different departments and stake holders
• Increased revenue on repeat events by 82%
• Signed in New accounts for the first time in IQPC worldwide
• 65 % Onsite rebooking of clients

• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Built relationships with customers and community to establish long-term business growth.
• Managed revenue models, process flows, operations support, and customer engagement strategies.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

• Managing 4 – 6 sales Executives
• Provide them with adequate sales training and guidance to help them achieve their sales targets
• Building good long-term business relationship with clients
• Closing deals and contracts for the team members
• Creating new ideas and concepts for business in a cross industry vertical and in different geographical region
• Managing marketing campaigns to promote the events in different geographic regions and designing focused campaign for certain industry specific market
• Hiring & Training of new recruits and retraining the existing staff based the events and projects they are working
• Budget forecast for events
• Over-delivered on Personal and Team target
• Built a strong sponsorship team from scratch
• Successfully launched a series of Hospitality Events in UAE, Qatar& KSA during the economic crisis namely Kingdom Hotel Expansion , Middle East Hotel Expansion , Concepts Mideast Congress
• Managed high business volume clients, Establish and nurture clients and build strong relationships
• Closing high volume business YOY from Key Accounts
• Top Sales person for consecutively for two years

• Delegate Sales Management Managed delegate sales for the Travel & Tourism Events Business unit which had 7 congresses a year all over the world
• I had2 team leaders reporting to me and a team of 10 who assisted me to achieve a combined sales target
• Training Working in conjunction with Travel & Tourism sponsorship Director ,conducting regular sales training programme for new members to ensure that they have their skills always horned
• Hiring Actively involved in all hiring process and ensure the right candidates are working the right events based on their capabilities and ability to adapt to different market scenarios
• Handled 7 C – level summits during the period
• Targets achieved for all events handled
• 92% turnaround of delegates booked
• Reduced the number of no shows for the congress
• Quality of delegates won accolades from the sponsors and the management