
Strategic and results-driven professional with 9+ years of experience across CRM, Sales and HR management. Proven track record of driving revenue growth, leading high-performing teams and implementing CRM transformation initiatives. Experienced in aligning HR strategies with business goals
•Led end-to-end HR operations including talent acquisition, employee relations, performance management and L&D
• Managed HR analytics, tracking attrition, productivity, and training effectiveness
• Designed and implemented structured training programs addressing skill gaps across teams
• Built campus recruitment pipelines and university partnerships for early talent hiring
• Supervised payroll coordination and HR operations
• Supported organizational change management initiatives
• Led a team of 25–30 professionals, consistently achieving 100%+ revenue targets
• Managed end-to-end CRM lifecycle: lead generation, nurturing, pipeline, and closures
• Drove retention and renewal initiatives, increasing customer lifetime value
• Improved lead-to-conversion ratios through funnel optimization strategies
• Identified process gaps and implemented performance improvement initiatives
• Conducted training, coaching, and performance reviews
• Collaborated with cross-functional teams to enhance customer journey
• Managed team performance to achieve monthly and quarterly targets for sales and renewals
• Aligned team execution with organizational goals
• Delivered coaching interventions to improve productivity
• Benchmarked CRM strategies against competitors to optimize processes
• Designed CRM-driven revenue growth strategies
• Managed end-to-end customer lifecycle from lead nurturing to enrollment
• Strengthened client relationships, enhancing retention and driving referrals
•Executed win-back campaigns for inactive customers, improving retention and repeat business
• Conducted funnel diagnostics, identifying key areas for improving conversion rates
• Achieved monthly targets by delivering tailored product demos through calls, video, and in-person meetings
• Managed complete sales cycle, providing counselling, conducting follow-ups, and closing deals
• Fostered strong customer relationships, ensuring high levels of satisfaction
• Analyzed customer data to drive business insights and decision-making
• Identified trends, patterns, and process gaps
• Collaborated with stakeholders to define business requirements
• Conducted primary and secondary research across industries
• Delivered client reports and presentations
CRM Strategy Funnel Optimization Sales Performance Management Team Leadership HR Leadership Workforce Planning Business Process Improvement Cross-functional Collaboration Training & Development Data Analysis Lead Generation Customer Retention Salesforce Leadsquared Microsoft Excel Data analysis