Mohammad Anas Ansari
Aligarh
Summary
Successful Digital Marketing Professional with 4+ years of experience, excelling in planning, executing, and optimizing online marketing strategies. Successfully promotes products through various digital strategies with excellent planning skills and proactive campaign tracking.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
IMCS Group
08.2023 - Current
- Crafted effective social media content strategies to attract top talent and promote the IMCS Group employer brand, resulting in a 15-20% increase in follower engagement. Implemented strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels, and developed creative ideas for internal and external organizational events, fostering employee engagement and brand awareness.
- Developed engaging content to attract top talent and position IMCS Group as a leading recruitment partner.
- Utilized data-driven insights to optimize content performance, maximizing reach, and boosting engagement with target audiences.
Assistant Marketing Manager
Outlook Publishing (India) Pvt. Ltd.
09.2020 - 02.2022
- Establish and maintain all social media channels, execute company's media plan and advertising promotion
- Develop and execute a divisional social media strategy, manage all social media platforms'(Facebook, Twitter, Instagram, LinkedIn & Youtube) day-to-day activities
- Coordinating the production of a wide range of marketing communications
- Organize and create weekly Social media reports as per the set targets
- Works as part of a team to develop large social media campaigns
- Analyses and reports audience information and demographics, and success of existing social media projects
- Works with marketing and social media team members to coordinate ad campaigns with social media strategy (Facebook & Google Ad-campaigns)
- Assisting the Marketing events, summits, webinars, conclaves and other promotional activities and prepared post event recap to share our successes and opportunities with management
- Along with these activities, have thoroughly managed the property 'PlanetOutlook', an Outlook's initiative to create awareness, and efforts for the conservation of Nature
- Publishing the articles on WordPress having good experience over it
- In Additional role to Assistant Manager, I worked as a coordinator to the editor of the Outlook Group magazine's
- Coordinating the editorial team work, organizing the web interviews and managing in-house magazine production
- Produced and directed in-house videos and marketing campaign videos to launch and maintain project momentum.
Business Development Executive
The Policy Times
05.2019 - 02.2020
- In additional role to the Assistant Producer, got the opportunity to work with the Business Development team
- Planning and execution of International/National Seminars, Roadshows, Conferences, Business Meets, and Roundtables
- Closely work with the Embassy of the Socialist Republic of Viet Nam, executing their International/National events
- Plan, negotiate and manage vendors for delivery of services such as event venues, lodging, food and catering, audio-visual setup, transportation, registration
- Actively maintained social media presence and generated the highest number of subscribers and followers for the channel
- Collaborated with the marketing department on marketing concepts and delivery
- Execute and manage daily business development activities through cold-calling, client visits, and sharing new marketing proposals.
Assistant Producer
The Policy Times
05.2018 - 02.2020
- Manage technical and administrative tasks, from running errands to distributing scripts, coordinating craft services, and assisting with lighting and sound for studio and on-location shoots
- Based on the expertise, assisted the team in daily story production and has also worked independently
- Short Descriptive Documentary based on infotainment and social issues
- Audio Visual advertisements
- Manage and publish digital content to Learning Management System and online video library
- Establishing a good working relationship with other, Editorial and Marketing teams
- Experience with the Adobe driven post-production process
- Provide timely, accurate, and complete delivery of digital content for publication to various platforms.
Education
Masters in Language of Advertising Media and Market -
Aligarh Muslim University
01.2016
Post Graduate Diploma in Marketing Management -
Aligarh Muslim University
01.2014
Bachelor of Business Administration Management -
Jamia Hamdard University
01.2012
SSSC - II -
Senior Secondary School, AMU
01.2009
SSC - II -
Syedna Tahir Saifuddin School, Aligarh Muslim University
01.2007
Skills
- Digital Marketing
- Premiere Pro CC
- Photoshop
- Illustrator
- InDesign
- Canva
- Microsoft Office
- Photography
- WordPress
- Production Management A/V Editing
Certification
- LinkedIn Workshop , Growth School - 2024
- ChatGPT - 101 , Growth School - 2023
Accomplishments
- Awarded for the Best Short Documentary 'WORLD SPARROW DAY 2016' in 'Hauteur Verte 0.01' at International Short Film Festival - 2017, AMU Aligarh.
- Produced a Short Documentary on INTERNATIONAL MOTHER LANGUAGE DAY-2015.
- Produce and Directed a Short Documentary 'TALAASH-E-BAHAAR' the secular vision of A.M.U.
- Anti-CAA/NRC protest photographs featured in OutlookIndia - English magazine, 6th December 2021 issue (ROSES AMONG THORNS: THE MANY SOLIDARITIES OF DIVERSE PROTESTS).
Hobbies and Interests
- Exploring New Places: Embarking on adventures as a traveller, discovering new cultures and experiences.
- Photography: Capture the world's beauty and share unique perspectives through my lens.
- Playing Sports: Cricket, Badminton and Swimming
Languages
English
Hindi
Urdu
Timeline
Digital Marketing Specialist
IMCS Group
08.2023 - Current
Assistant Marketing Manager
Outlook Publishing (India) Pvt. Ltd.
09.2020 - 02.2022
Business Development Executive
The Policy Times
05.2019 - 02.2020
Assistant Producer
The Policy Times
05.2018 - 02.2020
Masters in Language of Advertising Media and Market -
Aligarh Muslim University
Post Graduate Diploma in Marketing Management -
Aligarh Muslim University
Bachelor of Business Administration Management -
Jamia Hamdard University
SSSC - II -
Senior Secondary School, AMU
SSC - II -
Syedna Tahir Saifuddin School, Aligarh Muslim University
Similar Profiles
Simarpreet SinghSimarpreet Singh
Senior Recruiter at IMCS GroupSenior Recruiter at IMCS Group
Ke'onna McgregorKe'onna Mcgregor
Medical Assistant at IMCS GroupMedical Assistant at IMCS Group
Keyana ScottKeyana Scott
Payroll Clerk at NYC Health + Hospitals (hired Through IMCS Group)Payroll Clerk at NYC Health + Hospitals (hired Through IMCS Group)
Archi GuptaArchi Gupta
Senior Executive at Heels & Feels Ltd.Senior Executive at Heels & Feels Ltd.
Vishal KumarVishal Kumar
Fresher at NAFresher at NA