Summary
Overview
Work History
Education
Skills
Projects
Languages
Achievements Awards
Certification
Accomplishments
Timeline
Generic

MOHAMMAD ASIM AFSAR

Lucknow

Summary

Growth Specialist with 10+ years of experience in business development, market expansion, and P&L management across the e-commerce and retail fashion industries. Proven track record of launching markets (0-80% share), scaling business (15% MoM growth), and leading a team in strategic projects. Expertise in data-driven decision-making, sales planning, and stakeholder management.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Key Account Manager

Zomato
07.2022 - Current
  • Managed 150 key accounts, driving revenue growth through strategic campaigns. Oversaw a monthly GMV of ₹90 lakhs, with a 70% market share in Uttar Pradesh.
  • Generated incremental revenue through upselling commissions, advertising solutions, and BTL activations. Mentored a 15-member sales team, fostering accountability and performance.
  • Led an end-to-end Ads Sales project with a monthly sales quota of 30 lakhs, with 10% MoM growth.
  • Managed P&L for the portfolio, focusing on revenue growth, Gross Order Value (GOV), and cost optimization.
  • Recognized as a Top 10 performer for ROI in ad sales.
  • KAM Ninja advised peers on growth strategies nationwide.
  • Developed and executed comprehensive plans for weekly and monthly order growth, resulting in increased sales and customer satisfaction.
  • Played a crucial role in acquiring key restaurants to join the Zomato platform, expanding the company's reach, and enhancing its offerings.
  • Implemented various innovative marketing campaigns to drive order growth, delivering impressive results.
  • Analyzed and optimized the customer funnel, identifying and addressing gaps to improve conversion rates.
  • Successfully led menu re-engineering efforts, enhancing user experience, and increasing customer engagement.
  • Monitored and evaluated UX metrics, ensuring optimal performance and continuous improvement.

Zomato, City Growth Manager

Zomato Limited
07.2019 - 06.2022
  • Achieved 80% market share by launching online ordering in six Uttar Pradesh cities.
  • Managed 150 merchant outlets, generating monthly revenue of ₹30 lakhs with 15% growth.
  • Drove 80% of portfolio GMV through effective discount strategies while maintaining profitability.
  • Led comprehensive Promo Codes campaign to boost customer engagement and retention.
  • Onboarded strategic merchant partners, resulting in increased order volume.
  • Recognized as 'Launch Superstar' for successful UP East region market expansion.
  • Established strong market presence by launching four cities in UP East as Sales Manager.
  • Acquired 100 restaurants across Barabanki, Fatehpur, Sitapur, and Budaun, including key establishments.

Shrinkage Controller

Landmark International [Max Division]
01.2017 - 01.2018
  • Trained employees to prevent in store theft activities.
  • Frequent inventory audit.
  • Video surveillance of each department and cash counter.
  • Random staff frisking and locker check.
  • Ensured items are tagged properly.
  • Inventory counts and report to warehouse if any discrepancies are found.
  • Cash counter audit.

Assistant Manager

Landmark International
01.2015 - 01.2017
  • Assist Store manager for day to day activities.
  • Handle customer complaints.
  • Monitor and maintain store inventory.
  • Maintain store Appearance.
  • Develop good relationship with customers.
  • Managing Budgets.
  • Inventory Management.
  • Coach and support new team members.
  • Effectively managing and delegating the team.
  • Followed the store Budgets.

Department Manager

Landmark International
01.2012 - 01.2015
  • Manage and oversee the daily operations of the department, including monitoring performance, ensuring productivity, and providing guidance and support to team members.
  • Develop and implement strategies to achieve departmental goals, including identifying and addressing any areas of improvement.
  • Create and manage schedules and assignments for departmental employees to ensure proper coverage and efficient use of resources.
  • Conduct regular meetings with team members to communicate goals, expectations, and updates.

Sales Executive

Landmark International [Max Division]
01.2010 - 01.2012
  • Customer Service.
  • Making sure sales target are met.
  • Maintaining Relationships with clients.
  • Ensure department visual display as per planogram.
  • Participating in sales team meetings.
  • Handling and resolving customer complaints.

Education

High School -

ST.JULIUS HIGH SCHOOL
Lucknow

Intermediate -

LUCKNOW CHRISTIAN COLLEGE

Bachelor of Commerce -

LUCKNOW UNIVERSITY

Skills

  • Microsoft Excel
  • Account Management
  • Upsell
  • Cross-sell
  • Analytical Skills
  • Marketing
  • ATL
  • BTL Campaigns
  • Lead Generation
  • Client Management
  • Client Onboarding
  • Campaign Management
  • Ad Sales
  • Strategic Planning

Projects

  • Price Parity Drive implementation successfully implemented Price Parity Drive in multiple cities of the Up East region.
  • Successfully increased the take rate by 2.5% at the Portfolio level,resulting in improved revenue generation.

Languages

  • English
  • Hindi
  • Urdu
  • Arabic

Achievements Awards

  • Awarded as best city launch manager in UP EAST region.
  • Awarded as best Ads sales manager in the whole UP EAST region.

Certification

  • Certification in information technology from NIIT
  • Certification in MS Office Suite and Tally ERP

Accomplishments

  • Awarded for Best Launch Champion in the UP East Region
  • Awarded for the best profitability top-liner for the UP East region

Timeline

Key Account Manager

Zomato
07.2022 - Current

Zomato, City Growth Manager

Zomato Limited
07.2019 - 06.2022

Shrinkage Controller

Landmark International [Max Division]
01.2017 - 01.2018

Assistant Manager

Landmark International
01.2015 - 01.2017

Department Manager

Landmark International
01.2012 - 01.2015

Sales Executive

Landmark International [Max Division]
01.2010 - 01.2012

High School -

ST.JULIUS HIGH SCHOOL

Intermediate -

LUCKNOW CHRISTIAN COLLEGE

Bachelor of Commerce -

LUCKNOW UNIVERSITY

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MOHAMMAD ASIM AFSAR