Websites
Summary
Overview
Work History
Accomplishments
Skills
Timeline
Certification
Education
Mohammad Danish

Mohammad Danish

Ghaziabad
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage

Websites

Summary

Experienced strategic leader with 20+ years in multiple industries, including automobile, telecom, IT hardware and software. Skilled in leading customers online and offline through the buyer's journey in SaaS, Artificial Intelligence, PaaS, IoT, Machine Learning, Cloud and Automation solutions. Successfully driving marketing strategy and achieving 100-120% of pipeline contribution targets. Currently focused on Industrial Machinery and SMB segments in APAC, with execution in English and other languages. Values teamwork, time, and effort.

Overview

21
21
years of professional experience
2
2

11% INCREASE IN SALES ACCEPTANCE OF LEADS

3
3

150% ACHIEVEMENT OF MQLS

4
4

FULL MARKETING STACK EXPERT

5
5

CONSISTENTLY HIGHEST DELIVERING INITIATIVES

6
6

PUBLISHED AUTHOR

Work History

Marketing Director - Asia Pacific (IM, HE & SMB)

Siemens Digital Industries Software
Gurugram, Haryana
10.2020 - Current
  • Planning and Collaboration -Produce country-wise marketing plan for review acknowledging respective country sales priority and annual targets. Allocate budget, assets, resources and timelines to execute annual marketing plan. Optimal use of resources, budget and time, delivering 189% of marketing KPIs in previous FY.
  • Demand Generation - Associate KPIs with each activity planned and budget for. Accommodate more need-based activities going along FY. Increased conversion rate from 'Inquiries' to 'Sales Accepted Leads' from 4% to 11% within FY resulting from account-based, Inbound as well as Outbound marketing initiatives.
  • Reputation Management - Built processes that ensure that Social Media is covered and addressed to feedbacks properly to add value to customer and organization. Created customer testimonials used globally as assets.
  • Reporting - Share updates and make course corrections as needed regularly with all stakeholders.
  • Notable Accomplishments - Conversion rates of Inquiries to Sales Accepted Leads from 4% to 11% in FY by tweaking some processes at inside sales and handover from Inside sales to sales. Acceptance rate of marketing leads by sales increased to 76%, from less than 40%. Took up Peer Review project with just one intern and grew it to level that it operates as independent department now with its own budget. Up-skilled with tools like AI Lead Scoring, Conversational AI, SFDC, Eloqua, Wrike, Allocadia, Adobe Analytics, HubSpot, WordPress, Zendesk, Google SEM/ SEO, Facebook & LinkedIn Advertising and Microsoft Office.

Marketing Director - Asia Pacific (SMB)

Siemens Digital Industries Software
Gurugram
10.2016 - 09.2020
  • Managed Zonal budget and additional funding requests for regional marketing with efficacy of 12% better results on flat budget between FYs.
  • Initiated and implemented sessions with country sales team leaders to brainstorm new ideas and promotional strategies.
  • YoY growth on marketing deliverables throughout years.
  • Supported channel marketing goals with marketing contribution.
  • Created co-marketing activities with principals like Nvidia, Dell, HP and AMD.
  • Marketing budget efficacy increased by 12% by better reviewing vendor deliverables and content deployment. Achieved 149% of target MQLs and 185% of Sales Pipeline contribution.
  • Setup online store for Siemens Digital Industries Software in Asia Pacific.

Marketing Manager

Siemens Digital Industries Software
Gurugram
12.2011 - 09.2016
  • Marketing budget and associated RoI to develop and execute marketing strategies, budgets, and conversion targets in India consistently achieving MQL/SQL targets YoY.
  • Implement marketing plan comprising of trade shows, product launches, events, webinars, Digital Marketing, Channel marketing etc.
  • Executed thought leadership initiatives, PR strategy and leadership exposure to industry journals and events through speaking/ interview opportunities.
  • Support Channel partners' marketing by helping them develop aligned marketing plan and content availability via Zift/ Highspot. Grew partner MDF usage from less than 60% to 100%+.
  • Implemented Industry focused marketing campaigns, resulting in significant increase in brand recall into focused industry verticals.

Assistant Marketing Manager

Hughes Communications India Ltd.
Gurugram
07.2008 - 10.2011
  • Executed ARPU (Average Revenue per Unit) enhancement campaigns to increase Average Revenue per Unit across the country for Banking, Education, Media & Digital Cinema, Defense, Oil and Gas Rigs and Government accounts.
  • Initiated and developed completely new company website and transformed it into inquiry generation engine resulting in increase of stickiness by 3x and 400% unique visitors QoQ.
  • Led initiative and transformed tele-qualification center of 3 team members into revenue generating engine through tele-sales growing team up to 17 tele sales professionals within 6 months.
  • Cultivated and maintained communication with 78 distributors and regional sales teams across India through newsletter and periodic partner meets.
  • Increased brand loyalty by 23%, brand recall from 37% to 68% via unaided survey and brand awareness growth by 11% Average YoY. Improved leads generated by 33% YoY.
    • Reseller driven roadshows funded and backed by company, deploying new tools to address inquiries.

Senior Sales and Marketing Executive

HCL Infosystems Ltd.
Gautam Buddha Nagar
10.2004 - 07.2008
  • Performed competitive analyses and adjusted sales and marketing tactical and topical campaigns accordingly.
  • Cultivated and maintained relationship with key partners and OEMs (Microsoft, Intel, Nvidia and AMD).
  • Spearheaded 12 simultaneous regional linguistic campaigns, topical and tactical across India.
  • Guided sales staff on cross-selling and up-selling techniques resulting in improved net sales revenue by 30% in laptop accessory sales.
  • Analyzed sales and marketing data for improved strategies and achieved breakeven within one year of retail stores' launch individually.
  • Implemented sales and marketing program to support company objectives, resulting in increase in new business.
  • Organized product launch physical event as well as online and digital campaign to launch Laptop series of HCL and World's most economical laptop, Mi-Leap.
  • Creation of marketing copy, images, videos, emails, and other collateral with help of agency in line with corporate brand messaging.
  • Generated over 100%+ inquiry growth for channel partners and sales ticket size by +25%.
  • Led product development with product team and launched 'Gaming PC' of HCL.

Sales and Marketing Executive

Hero Motors
Ghaziabad
09.2002 - 10.2004
  • Managed sales promotions and marketing collateral development through marketing manager's inputs and agency coordination. Delivered Pan India advert campaign.
  • Adapted marketing plans to specific audiences based on in-house auto-clinic research. Studied demographic data and competitor offerings to determine optimal targets and tactics for sales acceleration and increase after sales revenue.
  • Conducted most successful auto clinics ever to deliver most comprehensive vox populi.
  • Wrote engaging advertising and website copy.
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize inquiries through print ads, radio jingles and Email campaigns.
  • Completed in-depth reviews of market conditions and customer preferences from 1900 customer respondents at two-wheeler design and development stage from across country.
  • Sub-edited monthly printed English news magazine that was sent to prospects across US and European markets

Accomplishments

  • Conversion rates of Inquiries to Sales Accepted Leads from 4% to 11% in an FY by tweaking some processes at inside sales and handover from Inside sales to sales.
  • Acceptance rate of marketing leads by sales increased upto 76%, from less than 40%
  • Marketing budget efficacy increased by 12% by better reviewing the vendor deliverables and content deployment. Achieved 149% of target MQLs and 185% of Sales Pipeline contribution.
  • Setup the online store for Siemens Digital Industries Software in Asia Pacific.
  • Delivered a customer testimonial program on national TV in India which became a global asset for sales and partners.
  • Produced the largest number of Video and Print customer testimonials from India and Asia Pacific across the world.
  • Took up a Peer Review project with just one intern and grew it to the level that it operates as an independent department now with its own budget.
  • Always up-skilled with tools like AI Lead Scoring, Conversational AI, SFDC, Eloqua, Wrike, Allocadia, Adobe Analytics, HubSpot, WordPress, Zendesk, Google SEM/ SEO, Facebook & LinkedIn Advertising and Microsoft Office. Upgraded with barrage of courses that make sense to a marketer.
  • Trained the ISS team such that they were able to close the deal on phone, first time ever in the organization.
  • Increased the stickiness on the website by 300% by changing the content, page optimization, make search friendly and changing the platform from HTML to PHP, in 2008.

Skills

  • Data Driven Analytical Decision Making
  • Digital-First Mindset
  • Omnichannel Messaging
  • Budget Management
  • Team Management
  • Campaign Development and Implementation
  • Customer Advocacy
  • Channel Marketing
  • Media relations

Timeline

Marketing Director - Asia Pacific (IM, HE & SMB) - Siemens Digital Industries Software
10.2020 - Current
Marketing Director - Asia Pacific (SMB) - Siemens Digital Industries Software
10.2016 - 09.2020
ISB - Certificate Course, Integrated Marketing
2012.Oct - 2012.Oct
Marketing Manager - Siemens Digital Industries Software
12.2011 - 09.2016
Assistant Marketing Manager - Hughes Communications India Ltd.
07.2008 - 10.2011
Senior Sales and Marketing Executive - HCL Infosystems Ltd.
10.2004 - 07.2008
Sales and Marketing Executive - Hero Motors
09.2002 - 10.2004
IMS - Masters in International Business, International Marketing
2001.May - 2003.May
Christ Church College - Bachelor of Arts, English Literature
1999.May - 2001.May

Certification

  • Marketing Analytics: Setting and Measuring KPIs
  • Decision making in High Stress situations
  • Marketing during a crisis
  • Google Analytics
  • Google Campaign Manager
  • B2B marketing on LinkedIn
  • Marketing to Generation Z
  • Marketing to Millennials
  • GDPR for Marketers

Education

Certificate Course - Integrated Marketing

ISB, Hyderabad
2012.Oct - 2012.Oct

Masters in International Business - International Marketing

IMS, Ghaziabad
2001.May - 2003.May

Bachelor of Arts - English Literature

Christ Church College, Kanpur, UP
1999.May - 2001.May

Similar Profiles

  • Peter Drießen

    Peter DrießenPeter Drießen

    Resource Manager at Siemens Digital Industries SoftwareResource Manager at Siemens Digital Industries Software

  • Nidhi Dahiya

    Nidhi DahiyaNidhi Dahiya

    Learning and Development Project Coordinator at Siemens Digital Industries SoftwareLearning and Development Project Coordinator at Siemens Digital Industries Software

  • Ravichandra Chowdary Peddu

    Ravichandra Chowdary PedduRavichandra Chowdary Peddu

    Software Engineer/Senior Software Engineer at Siemens Digital Industries SoftwareSoftware Engineer/Senior Software Engineer at Siemens Digital Industries Software

  • Silki Kumari

    Silki KumariSilki Kumari

    Senior Human Resource Business Partner at Siemens Digital Industries SoftwareSenior Human Resource Business Partner at Siemens Digital Industries Software

  • Arindam Singh

    Arindam SinghArindam Singh

    AI Agent Architecture Intern at IBM at IBM India Pvt. Ltd.AI Agent Architecture Intern at IBM at IBM India Pvt. Ltd.

CREATE PROFILE
Mohammad Danish