MOHAMMAD MURTAZA

• Conduct store audits daily to ensure all stores implement & maintain VM guidelines and have a standardized display of products.

• Ensure team members are trained on season guidelines and updates by organizing structured training sessions.

• Evaluate store performance and recommend for changes to optimize sales.

• Identified & resolved all VM related concerns of the allocated stores to ensure brand image to the customers.

• Supported the activities of new brand launch and promotional activities such as bi-annual EOSS, festivals, seasonal launches ensure correct & timely execution of the plan.

• Conduct market study of competition brands and submit the same to the stake holders.

• Support new store openings with all requirement / ordering etc.

• Develop innovative approaches to store layout to optimize customer flow and optimize sales potential.

• Monitor store traffic and customer engagement to determine display effectiveness.

• Manage allocated budget effectively to ensure all regional requirements are adhered to.

• Handled the Visual aspects of 3 brands ( W, Aurelia, Elleven) with 110+ point of sale comprising of EBO, SIS & MBO with 7 stores in Nepal as well.
• Managed & ensured implementation of the Brand Visual strategy.
• Planed and managed Visual merchandising & marketing tasks to minimize expenditure & maximize productivity within the allocated budget
• Developed & implemented effective Visual merchandising standards and methods.
• Supervised development of creative and innovative Visual Merchandising seasonal concept solutions.
• Trained& developed instore Visual merchandisers on merchandising standards, space planning and store layouts & techniques
• Co-ordinated with Projects & store operations team in determining New store marketing elements like visuals, POS, etc.
• Negotiated with malls for free branding space at least for 1-3 months on the context of decreasing store performance due to drop in footfall, out of which some agreed and allowed for branding where we saved Rs 19,50,000/- in financial year 2018-2019.

• Managed the VM standards of model store spanning 50000 sqft with fashion, food, home decor, electronics , Beauty & general merchandise.
• Created interior displays to promote products in alignment with corporate sales objectives.
• Developed merchandising strategy to efficiently move overstock.
• Promoted seasonal products and trends to move stock and prepare for incoming inventory.

• Handled Visual + Marketing aspects in the region.
• Nominated as the best region in terms of VM standards & sales.