Mohammad Saif
Public Relations
NEW DELHI
Summary
Strategic communications and public relations leader with over 12 years of experience driving brand reputation, crisis management, and media engagement across automotive, technology, lifestyle, and infrastructure sectors. Experienced in cross-market communications planning, thought leadership, and stakeholder engagement for global and regional clients. Adept at managing diverse teams, leading high-impact campaigns, and supporting corporate reputation objectives across multicultural environments.Open to relocation for advanced career opportunities in Public Relations, Marketing, and Corporate Communications in UAE.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Associate Director
20:20 MSL (Publicis Groupe), India
03.2025 - Current
- Spearhead communications mandates for Royal Enfield and Haier India, focusing on integrated campaigns, leadership profiling, and brand reputation across multiple platforms.
- Highlights:
- Drove narrative modernization for Royal Enfield’s brand storytelling across premium and EV categories.
- Conceptualized and executed national media campaigns boosting earned visibility across Tier 1 automotive and tech media.
- Mentored PR teams ensuring consistent campaign ROI and client satisfaction metrics.
- Led cross-functional teams to develop integrated communication strategies for diverse client portfolios.
- Managed client relationships, ensuring alignment of objectives and delivery of impactful campaigns.
- Oversaw project timelines and budgets, optimizing resource allocation and workflow efficiency.
- Mentored junior staff, fostering professional growth and enhancing team capabilities.
Account Director
The PRactice Communications
07.2022 - 07.2023
- Led PR strategy for Boeing India, SUN Mobility, and Netradyne, managing executive communication frameworks, media engagement, and crisis protocols.
- Achievements:
- Developed strategic communications plan for Boeing India’s Defense & Aerospace vertical.
- Managed the SUN Mobility–IOCL JV communication rollout, positioning it as a leading EV ecosystem story.
- Strengthened executive thought leadership for Capgemini India, increasing business media visibility.
Senior Account Manager
AvianWE
02.2022 - 07.2023
- Directed automotive and industrial communications for Kia India and SKF India, covering launch PR, influencer engagement, and brand storytelling.
- Key Milestones:
- Led award-winning Kia Carens 2022 launch, recognized with Fulcrum and Adgully Awards.
- Delivered integrated communications aligning product, corporate, and influencer channels.
Account Manager
PR Professionals
04.2021 - 02.2022
- Supervised corporate accounts including STPI, Stanza Living, and Fuel Delivery. Strengthened nationwide brand visibility through strategic campaigns and relationship management.
Account Manager
MD Niche Media Consultants
11.2017 - 04.2021
- Led destination and sectoral PR for Kerala Tourism, IBS Software, and NICDC. Managed nationwide media engagement and major events including press tours and industry expos.
Education
Digital course - Social Media in Public Relations
National University of Singapore
SingaporePost Graduate Diploma - Public Relations and Event Management
Apeejay Institute of Mass Communication (AIMC)
New Delhi, India 04.2001 -
B.Com - undefined
Allahabad University
Allahabad, UP, India01.2011
Intermediate - undefined
Mary Lucas School
Allahabad, UP, India01.2008
Matriculation - undefined
Mary Lucas School
Allahabad, UP, India01.2006
Skills
Strategic PR & Corporate Communications
Media Relations & Executive Visibility
Campaign Planning & Crisis Management
Multi-Market and Cross-Cultural Experience
Stakeholder & Partner Engagement
Event Strategy & Brand Activations
Microsoft PowerPoint
Excel
Word
HONOURS & AWARDS
Fulcrum Awards - Gold for best product launch campaign (Kia India) for Kia Carens 2022, Adgully Imagexx Awards - Silver for best product launch campaign (Kia India) for Kia Carens 2022
Accomplishments
- Led the media mandate for Maruti Suzuki
- Developed strategic communications plan for Boeing India’s Defense & Aerospace vertical
- Handled end to end crisis communications outreach for Kia Motors
- Led the business development for Boeing, Indofast Energy, Kinetic
Timeline
Associate Director
20:20 MSL (Publicis Groupe), India
03.2025 - Current
Account Director
The PRactice Communications
07.2022 - 07.2023
Senior Account Manager
AvianWE
02.2022 - 07.2023
Account Manager
PR Professionals
04.2021 - 02.2022
Account Manager
MD Niche Media Consultants
11.2017 - 04.2021
Post Graduate Diploma - Public Relations and Event Management
Apeejay Institute of Mass Communication (AIMC)
04.2001 -
B.Com - undefined
Allahabad University
Intermediate - undefined
Mary Lucas School
Matriculation - undefined
Mary Lucas School
Digital course - Social Media in Public Relations
National University of Singapore