Summary
Overview
Work History
Education
Skills
Languages
Extra-Curricular Activities
Personal Information
Timeline
Mohammad Sajjad

Mohammad Sajjad

Summary

Results-driven business leader with extensive experience in P&L management, brand strategy, and market expansion. Proven track record in launching high-impact campaigns, optimizing inventory, and driving profitability across luxury and mid-range watch brands. Excellent track record of developing Sales & Marketing functions of organizations from scratch, managing P&L for business divisions with turnover around US $ 4 Million, and driving operations. Incisive acumen in amplifying market share by multi-folds through pragmatic shift in business approach from marketing to selling based. Acknowledged as No.1 Zonal Manager for TIMEX in year 2016. Received Best Performing Zone Award 9 times(Jul’13-Mar’15) Pivotal in promoting the company’s products within trade; managed markets through individual meetings, group programs, and professional organization programs specially designed for companies. Hands-on experience in assisting in the development of the annual marketing plan, specifically advised on realistic forecasts for each product & territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force, and sales promotion plans. Developed relationships with key decision-makers in large corporate and enterprises for business development, for suggesting most viable services & cultivating healthy relations with them for repeated business. Achievement-oriented professional with excellent people management skills and proficiency to manage change with ease.

Overview

22
22
years of professional experience

Work History

Assistant Vice President

ETHOS Limited
11.2024 - Current
  • P&L Ownership: Managed revenue, profitability, and cost control across distribution and e-commerce channels
  • Brand Management & Expansion: Led market entry and growth strategies for multiple global brands in India
  • Sales & E-commerce Growth: Scaled business across offline (distributors, retailers) and online (Myntra, Flipkart, Amazon, Ajio, Tata CLiQ) channels
  • Exclusive Product Strategy: Developed special India models and limited editions to enhance profitability and drive demand
  • Inventory & Supply Chain: Implemented a 3-month forecasting approach, reducing aged inventory and optimizing stock allocation
  • Marketing & Brand Positioning: Spearheaded platform promotions, influencer collaborations, and exclusive e-commerce partnerships
  • Pricing & Margin Strategy: Controlled discounting, ensured price discipline, and improved bottom-line profitability
  • Team & Stakeholder Management: Led a high-performing sales and e-commerce team while managing key partnerships with distributors and platform category heads
  • Strategic Partnerships & Key Accounts Management
  • Brands Managed: Maserati, Pierre Cardin, Luminox, Zeppelin, Ciga Design, Paul Hewitt, Sector & Wolf
  • Key Achievements: Launched special India models and limited editions, boosting margins and brand desirability
  • Scaled revenue across online and offline channel EBITDA
  • Executed Maserati x Wankhede Stadium Mumbai 50th Anniversary special edition project
  • Strengthened brand positioning through e-commerce exclusives and offline retail expansion

Sales Director

BIZOTICO
02.2018 - 11.2023
  • Company Overview: Leading Fashion and Luxury Distribution House
  • Revenue Growth & Sales Performance
  • Business Development & Market Expansion
  • Launching of new fashion and Mid Premium watch Brand
  • Brand Management & Positioning
  • Profitability & Cost Optimization
  • Team Leadership & Performance Management
  • Strategic Partnerships & Key Accounts Management
  • Leading Fashion and Luxury Distribution House
  • Growth Path: Apr’21 to Nov’23: Sales Director, Feb’18 to Mar’21: Executive Sales Director
  • Brand Managed: Ferrari, Lacoste, Superdry, Obaku, Roamer, Fendi, Quantum, Lee Cooper & Earnshaw
  • Key Achievements: Achieved 110% of sales targets (monthly/quarterly/annual)
  • 32% Growth rate in sales revenue (YoY, QoQ)
  • 360 new point of sales & 6 distribution partners onboarded
  • 4% Increase in market share
  • Expand distribution network Across India and onboard new retail partners Like Life style, Shopper’s, Zimson, Helios, Just In Time, Malabar, Kamal, Golden Time, A Square Etc
  • Identify and enter new markets to grow market share Like Patna, Raipur, Siliguri, Coimbatore, Bhopal
  • Manage P&L by store and channel
  • Optimize discounting, promotions, and inventory turnover to maximize profitability
  • Gross margin 34 % and net margin 16 % improvement
  • Inventory turnover ratio improved by 3.4 months and sell-out rate by 160%, Improved DSO by 75 days
  • Growth in brand awareness and engagement (online & offline)
  • Success of marketing campaigns in driving sales (ROI on campaigns)
  • Align brand strategies with global guidelines and local market needs
  • Lead and mentor the sales team to improve efficiency and individual productivity
  • Set clear KPIs and performance benchmarks for the sales team (Average revenue per sales person)
  • 110 % Achievement of individual/team sales quotas
  • Strengthen relationships with key retail partners, distributors, and Modern Trade platforms
  • Negotiate strategic deals and exclusive product launches

Senior Manager

TIMEX Group India Limited
12.2006 - 12.2017
  • Developing the business in urban and rural areas of South Zone; achieving the distribution coverage
  • Attaining primary & secondary sales ensuring consistency in sales; assigning sales target to BM/DM/AM and monitoring the same on weekly basis
  • Supervising receivables, ensuring commercial hygiene indicators & process as per acceptable norms and taking timely remedial measures in case of deviations
  • Ascertaining SKU’s forecast with respect to budget plan and inventory turnover ratio
  • Designing & executing go-to-market strategy for new product offering for entry into new markets and enhancing product and service offerings
  • Pipelining sales based on market research, network management and client references; planning and preparing approaches, pitches and proposals, participating in pricing and work order negotiations
  • Growth Path: Dec’06 to Jul’10: Assistant Manager (Bangalore & North Karnataka), Jul’10 to July’13: Deputy Manager (Branch Manager-Bihar & Jharkhand), Jul’13 to Mar’15: Manager (Zonal Sales Manager-South India-1), Mar’15 to Dec’17: Senior Manager (Regional Sales Manager-South India)
  • Brand Managed: Timex, Helix, Nautica, Versace, Salvator Ferragamo, Versus, Gant and Cerruti
  • Key Achievement: Successfully increased Zone sales turnover by 28% from 2016, 54% from 2015, 85% from 2014 and 128% from 2013 in NRV’s
  • Planned & implemented NRV target to team and partner’s instead of MRP/UCP targets
  • Initiated BBSC for sales team for better productivity and CD policy for channel partner’s to bring down DSO days
  • Merit of improving: NRV’s by 3.4% from 2014 and profitability by 4.1%
  • DSO by 16 days from 2016, 28 days from 2015, 51 days from 2014 and 65 days from 2013
  • Pivotally recovered 71 Lakhs from disputed partner’s by doing legal and account settlement
  • Steered augmentation of depth of distribution coverage (POS) by 14% from 2016, 26% from 2015, 38% from 2014 and 71% from 2013
  • Organized various successful promotional, FTS and incentive schemes to meet YoY sales objectives

Area Sales Manager

TCL India Holdings Private Ltd.
11.2005 - 12.2006
  • Exceeded annual sales target by 112% in November 2006, achieving record-breaking performance
  • Ranked #2 among All India Number-1 Area Managers for outstanding sales and market development
  • Successfully appointed AWDs (Authorized Wholesale Dealers) to expand brand reach and improve product availability and service
  • Achieved highest all-India sales for air conditioners in May-June 2006
  • Led the launch of TCL products in tier-3 cities across Bihar, including Jahanabad, Nawada, Dehri, Mohaniya, Bihar Sharif, Aurangabad, and Bhabua
  • Strategically placed brand products in key retail stores across Bihar, including Aditya Vision, Sangeeta, PRG, Gaya Electronics, Shravan, Mohini, and Mahesh Electronics

Senior Sales Executive

SANSUI (Kitchen Appliances India Limited)
01.2005 - 11.2005
  • Achieved all-India highest sales volume for 29” panel CRT TVs in August-September 2005
  • Expanded distribution network by appointing: RDS, driving a 54% increase in sales and 6 DDs, boosting sales by 76% while saving 9% in company margins
  • Cleared ageing stock worth ₹9.2 Crore within six months through CNC mode
  • Recovered ₹31 Lakhs by conducting account reconciliation with old and disputed partners
  • Recognized as the “Consistent Performer” in the Bihar branch within just 11 months

Regional Sales Officer

LG Electronics Pvt. Ltd.
03.2003 - 01.2005
  • Successfully achieved 112% of primary and 108% of secondary targets
  • Expanded market reach by appointing potential SSD (Super Stockists/Distributors) in Bangalore
  • Increased company sales by leveraging SSD partnerships and closing more end-consumer leads
  • Achieved the highest sales of ART COOL air conditioners in India through SSD-Veekay Coolers
  • Secured AMC (Annual Maintenance Contracts) with major clients, including IBM, Accenture, Nethradhama, DPS School, Manipal Hospital, Kaya, and Infosys
  • Increased POS (Point of Sale) presence by 78% for IT products in Bangalore and appointed SOGO Computers as a key distributor
  • Closed high-value deals with corporate clients such as IIS, CIPLA, IIBM, BHEL, ITC, and others
  • Optimized profitability by achieving 12% additional margin savings through direct sales via C-form billing and direct billing

Education

Bachelor of Engineering - Electronics and Telecommunications

Bangalore University, Bangalore, Karnataka

12th - undefined

10th - undefined

Skills

  • Sales & Marketing
  • Business Development
  • Channel Management
  • Revenue Generation
  • P&L Management
  • Product Development
  • Vendor Management
  • Training & Development
  • Key Account Management
  • Team Management
  • Data Analysis
  • Planning Budgeting & Forecasting

Languages

English
Hindi
Kanada

Extra-Curricular Activities

Acknowledged as the Man of the Series in Inter Engineering Collegiate Cricket Tournament in 1998.

Personal Information

  • Pan Number: AYRPS7229J
  • Date of Birth: 08/07/76

Timeline

Assistant Vice President - ETHOS Limited
11.2024 - Current
Sales Director - BIZOTICO
02.2018 - 11.2023
Senior Manager - TIMEX Group India Limited
12.2006 - 12.2017
Area Sales Manager - TCL India Holdings Private Ltd.
11.2005 - 12.2006
Senior Sales Executive - SANSUI (Kitchen Appliances India Limited)
01.2005 - 11.2005
Regional Sales Officer - LG Electronics Pvt. Ltd.
03.2003 - 01.2005
- 12th,
- 10th,
Bangalore University - Bachelor of Engineering, Electronics and Telecommunications
Mohammad Sajjad