Md Ali Ansari

Key Achievements

• Finely comprehended the brand vision at large, brand requirements, competition, hurdles, and charted out short & long terms strategies that helped brands achieve their objectives.
• Spearheaded e-commerce strategy for tea brand across Amazon, Flipkart, Udaan, Jio Mart and Big Basket, reducing ACOS from 130% to 20% achieving monthly sales from ₹2 lakhs to ₹15 lakhs within 3-month period.
• Developed creative content for the entire writing fold of the brands including creative writing, scripts, SEO scoring blogs & articles, media release e.t.c.
• Managed end-to-end production of multiple Hip-Hop tracks and TV ads to deliver high-impact final products.
• Spearheaded comprehensive YouTube strategy for music label, driving explosive growth in audience engagement and resulting in over 51 million views across channel content.
• Executed comprehensive market research and developed persuasive pitch presentations, resulting in successful onboarding new high-value clients.
• Successfully crafted and distributed press releases for multiple brands, including beverage company and music label, resulting in increased media coverage, enhanced brand visibility, and improved market relevance.

Ad & Sales Campaign Achievements

• Managed Google Ads and Meta Ads campaigns for multiple clients, optimizing ad spend and improving ROAS by average of 35% over 6-month period.
• Implemented data-driven approach to ad targeting, resulting in 28% reduction in cost per acquisition (CPA) across all managed accounts.
• Implemented advanced audience segmentation techniques in Meta Ads, leading to increased engagement rates and decreased CPC.
• Conducted regular A/B testing and performance analysis, identifying high-performing ad creatives and keywords, which contributed to 20% improvement in click-through rates (CTR).
• Created and managed automated email workflows using platforms like HubSpot and SendinBlue, which increased lead nurturing efficiency and qualified leads.
• Developed and executed targeted email marketing campaigns using platforms like Mailchimp, resulting in 25% increase in open rates and 15% boost in click-through rates.

Other Responsibilities

• Functioned as the critical point of contact in taking the brief from the clients on the matter of conceptualization & strategizing of the brands across the digital channels.
• Managed various ongoing processes by coordinating thoroughly with multiple parties involved right from client representatives, key agency partners, production team, to developers, designers, artists, and influencers.
• Conceptualized themes for various projects and carried responsibilities in entirety of deciding on lyrics costumes, set, models, accessories, overall direction & production.
• Reviewed accounts monthly to monitor and track customer satisfaction and complaints.

• Successfully written attractive and high quality content for myriad range of genre including Tech, Business, Education, Movies, Books, Health, Fashion and Agriculture.
• Devised creative content strategy for numerous blogs in accordance to short & long term perspective of the blog.
• Undertook extensive research on the content trends, found scalable niche and built blogs on them from scratch.
• Implemented contemporary on-page and off-page SEO strategies to elevate the ranking of the blog in search engines.
• Monitored the overall functioning of blogs including SEO, Topics to be covered, sub-niches, regularity in accordance to contemporary equations to achieve the best possible ROI.

• Co-founded a community intended to bring artists, poets, facilitators and holistic health solution providers under a common umbrella.
• Charted out several blueprints to extend community and implemented them successfully.
• Successfully organized events in several cities of the country and built relevant set of audience.
• Established cultivating relationships with regional & national singers, comics, painters, doodlers, authors, poets, and other artists.
• Created budget for campaigning, promotion and advertisement while maintaining high ROI and efficient investment.
• Introduced new methods, practices and systems to reduce turnaround time.
• Conducted target market research to discover people's needs and analyze trends.
• Recruited, interviewed and hired new staff members to carry responsibilities of onboarding new people, finding hosts, contacting leads and running events.