Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hi, I’m

MD. Arif Siddiqui

Branding & Marketing Manager
Gurgaon
MD. Arif Siddiqui

Summary

Experienced Branding & Marketing Manager with a demonstrated history of working in the Steel business of diversified Portfolio (Rails + Structure + Plate +Coil + TMT + Cement + Others ). Skilled in Pricing Strategy, Negotiation, Go-To-Market Strategies, Branding, Sales Presentations, Market Research and Product Marketing.

Looking over branding ATL,BTL of diversified Portfolio (Rails + Structure + Plate +Coil + TMT + Cement + Others ) across the Nation and abroad.

Overview

5
years of professional experience
5
years of post-secondary education
2
Certificates
4
Languages

Work History

JINDAL STEEL & POWER LIMITED
Gurgaon

Branding Manager
04.2019 - Current

Job overview

  • Developed campaigns and specific marketing strategies for clients.
  • Worked closely with design team to develop visuals for content.
  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Organized and delivered training sessions for new product content and technological advancements.
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
  • Monitored online advertising and social media campaigns to assess success of different strategies.
  • Prepared and administered annual budget of $0.8 Cr.
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
  • Considered business demands and customer preferences when developing pricing structures and marketing plans.
  • Generated 14 % in sales through effective networking and marketing strategies to grow new business and increase productivity.
  • Increased sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
  • Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.

ATMASTCO LIMITED
Bhilai

Marketing & Business Development Executive
05.2017 - 03.2019

Job overview

  • Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Conducted research to analyze customers' behavior, preferences, and purchasing habits.
  • Developed campaigns and specific marketing strategies for clients.
  • Updated customer database and generated lists and counts for direct marketing projects.
  • Administered and procured funding for new marketing programs.
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 10 %.

Education

Birla Institute of Technology
Pilani

MBA from Manufacturing Management
04.2021 - Current

University Overview

Christ University
Bangalore

B.tech from Mechanical Engineering
06.2013 - 04.2017

University Overview

Skills

    Marketing

Digital marketing

Strategy development

Category growth

Margin monitoring

Social media campaigns

Promotional planning

Brand development

Budgeting and Allocation 

Product development

Public and Media Relations

Market Positioning

Market Analysis

Corporate Communications

Sales tracking

Certification

12-2021

Brand Management, University of London via coursera

08-2020

Specialization on Strategic Management and Innovation ,Copenhagen Business School via coursera

Timeline

Brand Management, University of London via coursera

12-2021
Birla Institute of Technology
MBA from Manufacturing Management
04.2021 - Current

Specialization on Strategic Management and Innovation ,Copenhagen Business School via coursera

08-2020
Branding Manager
JINDAL STEEL & POWER LIMITED
04.2019 - Current
Marketing & Business Development Executive
ATMASTCO LIMITED
05.2017 - 03.2019
Christ University
B.tech from Mechanical Engineering
06.2013 - 04.2017

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MD. Arif SiddiquiBranding & Marketing Manager
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