Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hi, I’m

MD. Arif Siddiqui

Branding & Marketing Manager
Gurgaon
MD. Arif Siddiqui

Summary

Experienced Branding & Marketing Manager with a demonstrated history of working in the Steel business of diversified Portfolio (Rails + Structure + Plate +Coil + TMT + Cement + Others ). Skilled in Pricing Strategy, Negotiation, Go-To-Market Strategies, Branding, Sales Presentations, Market Research and Product Marketing.

Looking over branding ATL,BTL of diversified Portfolio (Rails + Structure + Plate +Coil + TMT + Cement + Others ) across the Nation and abroad.

Overview

5
years of professional experience
5
years of post-secondary education
2
Certificates
4
Languages

Work History

JINDAL STEEL & POWER LIMITED
Gurgaon

Branding Manager
04.2019 - Current

Job overview

  • Developed campaigns and specific marketing strategies for clients.
  • Worked closely with design team to develop visuals for content.
  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Organized and delivered training sessions for new product content and technological advancements.
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
  • Monitored online advertising and social media campaigns to assess success of different strategies.
  • Prepared and administered annual budget of $0.8 Cr.
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
  • Considered business demands and customer preferences when developing pricing structures and marketing plans.
  • Generated 14 % in sales through effective networking and marketing strategies to grow new business and increase productivity.
  • Increased sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
  • Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.

ATMASTCO LIMITED
Bhilai

Marketing & Business Development Executive
05.2017 - 03.2019

Job overview

  • Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Conducted research to analyze customers' behavior, preferences, and purchasing habits.
  • Developed campaigns and specific marketing strategies for clients.
  • Updated customer database and generated lists and counts for direct marketing projects.
  • Administered and procured funding for new marketing programs.
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 10 %.

Education

Birla Institute of Technology
Pilani

MBA from Manufacturing Management
04.2021 - Current

University Overview

Christ University
Bangalore

B.tech from Mechanical Engineering
06.2013 - 04.2017

University Overview

Skills

    Marketing

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Certification

Brand Management, University of London via coursera

Timeline

Brand Management, University of London via coursera

12-2021
Birla Institute of Technology
MBA from Manufacturing Management
04.2021 - Current

Specialization on Strategic Management and Innovation ,Copenhagen Business School via coursera

08-2020
Branding Manager
JINDAL STEEL & POWER LIMITED
04.2019 - Current
Marketing & Business Development Executive
ATMASTCO LIMITED
05.2017 - 03.2019
Christ University
B.tech from Mechanical Engineering
06.2013 - 04.2017

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MD. Arif SiddiquiBranding & Marketing Manager