Mohammad Najeebuddin
Mumbai
Summary
Digital Marketing & Growth Leader with 15+ years of international experience scaling organizations across UAE, US, and India. Specializes in AI-driven digital marketing, MarTech stack transformation, omnichannel demand generation, and global B2B lead acquisition. Proven ability to build and work with cross-functional global teams to deliver multi-million-dollar revenue growth, enter new markets, and align marketing with enterprise strategy. Strong expertise in compliance (GDPR, CCPA), data-driven optimization, and digital-first business transformation.
Overview
16
16
years of professional experience
1
1
Certification
Work History
AGM – Digital Marketing
Vodafone Idea Limited – India
Mumbai
05.2023 - Current
- Spearheaded end-to-end digital strategy for enterprise portfolio, integrating paid, SEO, chatbot, and WhatsApp channels to deliver qualified leads to inside sales and partners.
- Drove 20%+ YoY improvement in pipeline conversion by optimizing CPL, customer journeys, and funnel performance.
- Led Vi Business website transformation, executing UX revamps, CRO initiatives, and self-service enablement — increasing inbound lead capture by 35%.
- Built and managed enterprise-wide MarTech stack (Marketo, Netcore, chatbot engines, GA4, SQL) ensuring seamless integration and scalable personalization.
- Developed advanced reporting dashboards (Looker, Power BI, GA4) for traffic, brand, and funnel performance, ensuring C-suite visibility into ROI and attribution.
- Delivered automation-first operations, cutting reporting turnaround time by 50% and enabling predictive insights for sales and marketing teams.
- Worked with cross-functional business, tech, and analytics teams to resolve daily digital challenges and execute transformation programs.
- Led compliance-first digital execution, embedding GDPR and CCPA practices into campaign workflows and customer data management.
- Built global supply chain operations, including warehousing and last-mile logistics across multiple US states.
Digital Marketing Lead | B2B Growth Strategy
Tidel Enterprise Inc. – USA
Chicago
04.2016 - 04.2023
- Directed digital demand generation programs for US-based B2B clients in technology and real estate sectors, focusing on pipeline growth and global lead acquisition.
- Built account-based marketing (ABM) strategies targeting enterprise buyers, driving a 40% increase in qualified leads and expanding client penetration into new verticals.
- Scaled global paid media campaigns (Google Ads, LinkedIn, Programmatic), reducing CAC by 25% while boosting conversion rates across multiple geographies.
- Executed SEO and content strategies to grow organic lead inflow by 45% across North America.
- Led deployment of CRM and marketing automation (Salesforce, HubSpot, GA4, SQL, APIs) enabling single-view-of-customer reporting and streamlined sales handoffs.
- Designed multi-market digital transformation roadmaps, ensuring alignment with business KPIs and measurable ROI across campaigns.
- Managed cross-border collaboration between US clients and India delivery centers, ensuring on-time delivery of global campaigns.
- Delivered end-to-end analytics frameworks, integrating campaign tracking, attribution, and forecasting, ensuring continuous improvement.
Digital Marketing Manager
Alacrity eCommerce Solutions
Nagpur
03.2012 - 04.2016
- Managed $500K+/month in ad spend for global B2C and B2B brands, generating over $6M in monthly sales.
- Designed bid automation models, audience segmentation strategies, and funnel optimizations to maximize ROAS.
- Delivered seasonal and product-launch campaigns in collaboration with US marketing teams, ensuring competitive positioning.
- Worked with a 15+ member SEM team, standardizing processes and improving campaign efficiency by 20%.
Content Management Associate
Alacrity eCommerce Solutions
Nagpur
10.2009 - 03.2012
- Managed 10K+ SKUs across multiple verticals, supporting SEO and product content optimization.
- Worked with cross-functional product and content teams on catalog enrichment and SEO growth.
- Built foundational expertise in digital commerce workflows and CMS operations.
Education
MBA - Marketing
Department of Business Management
Nagpur06-2013
B.E - Information Technology
Priyadarshini Institute of Engineering & Tech
Nagpur06-2009
Skills
- Global Strategy & Growth: B2B lead generation, ABM, demand generation, international market entry
- Digital Transformation: Omnichannel journeys, CX personalization, automation, AI/ML tools
- Performance Marketing: SEO, Paid Media, LinkedIn Ads, Programmatic, Multi-market campaigns
- MarTech & Analytics: CRM/CDP design, GA4, SQL, HubSpot, Salesforce, Marketo, Netcore
- Leadership: Working with cross-functional teams, stakeholder management, digital innovation
- Compliance: GDPR, CCPA, ethical AI in marketing
Affiliations
- Industry Speaker & Panelist: Delivered sessions on AI in Marketing, Data Privacy, and Global Demand Generation at B2B marketing forums in India and virtual panels with US-based networks.
- Professional Certifications: Google Ads Certified, HubSpot Inbound Certified, LinkedIn Marketing Solutions Fundamentals, GA4 Advanced Analytics.
- Leadership Engagements: Participated in Vodafone Idea’s Digital Leadership Council, contributing to enterprise-wide transformation roadmaps.
- Knowledge Sharing: Conducted digital marketing workshops for startups and SMEs, helping them adopt scalable growth strategies.
- Global Collaboration: Engaged in cross-border initiatives connecting marketing teams in India, UAE, and the US to align strategies with international best practices.
- CSR Involvement: Supported local entrepreneurship programs by guiding early-stage businesses on digital adoption and online growth models.
Accomplishments
- Rockstar Award – Vodafone Idea (Q1 2023) for outstanding performance in digital growth initiatives.
- Exceptional Achiever Award – Vodafone Idea (FY 2024) for driving enterprise-wide digital transformation and achieving record B2B lead generation.
- Economic Times Award – Best B2B Campaign (2024) recognizing excellence in integrated marketing strategy and business impact.
Certification
- Google Ads Certified
- HubSpot Inbound Certified
- LinkedIn Marketing
- GA4 Advanced Analytics
- Meta Blueprint
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
AGM – Digital Marketing
Vodafone Idea Limited – India
05.2023 - Current
Digital Marketing Lead | B2B Growth Strategy
Tidel Enterprise Inc. – USA
04.2016 - 04.2023
Digital Marketing Manager
Alacrity eCommerce Solutions
03.2012 - 04.2016
Content Management Associate
Alacrity eCommerce Solutions
10.2009 - 03.2012
MBA - Marketing
Department of Business Management
B.E - Information Technology
Priyadarshini Institute of Engineering & Tech