Mohammad Zumair

Strategic Marketing Functions

• Comprehensive Marketing Strategy Development: Ideate, design, and implement effective marketing strategies to enhance brand building, awareness, and promotion. Measure and analyze the impact of these strategies on brand equity and market penetration.
• Strategic Partnerships and Synergies: Establish and maintain strategic tie-ups with partners, driving campaigns for corporate promotion, B2B initiatives, and strategic partnerships. Ensure alignment of these initiatives with overall business goals.
• Integrated Marketing Ownership: Manage all integrated marketing initiatives, including budgeting, cost analysis, and resource allocation. Ensure that campaigns are delivered within budget while maximizing ROI.

B2B Marketing

• Industry Representation: Serve as the single point of contact (SPOC) for BMOs and industry bodies, ensuring the company’s best possible positioning within relevant committees and forums. Develop relationships that enhance the company’s influence and reputation in the industry.
• Thought Leadership: Position the company as a thought leader within key industry committees, ensuring strategic participation and contribution to discussions and decisions that shape the industry.
• Event Participation: Evaluate and select the most relevant business events and forums for participation. Negotiate and secure the best deliverables from these engagements, ensuring maximum visibility and impact for the company.

Digital Marketing

• Digital Strategy Development and Execution: Develop and execute a robust digital marketing strategy tailored to B2B markets, focusing on enhancing brand visibility, lead generation, and customer engagement. Ensure alignment with overall business objectives.
• Integrated Campaigns: Design and manage integrated digital campaigns across multiple channels (SEO, SEM, email marketing, social media, content marketing) to drive targeted traffic and convert leads into customers. Regularly assess and optimize campaign performance for maximum impact.

PR & Communications

• PR & Communication Strategy: Lead all PR and communication initiatives, creating, implementing, and measuring the impact of both internal and external communications. Ensure messaging aligns with the company’s strategic goals and brand voice.
• Media Relations: Manage media interest in the organization, maintaining regular contact with target media outlets. Respond promptly and appropriately to media requests, ensuring positive and accurate representation of the company in public forums.

Marketing Strategies & Development

• Integrated Marketing Campaigns: Design and execute end-to-end integrated marketing campaigns that drive traffic and generate high-quality leads. Ensure campaigns align with overall business goals and are optimized for performance.
• Strategic Partnerships & Stakeholder Engagement: Develop and implement strategies for building and maintaining strategic partnerships. Engage with key stakeholders to foster strong relationships and drive mutual business growth.

Digital Marketing

• Digital Outreach Management: Oversee and manage the digital outreach programs and initiatives across different business verticals. Ensure that digital efforts are cohesive, targeted, and aligned with the company’s strategic objectives.
• Lead Analytics: Handle analytics for leads generated through various marketing and digital channels. Use insights from data to refine lead generation strategies and improve overall campaign effectiveness.

B2B Marketing

• Industry Engagement: Develop strategies to create efficient communication channels with industry associations and BMOs. Engage with industry members through tailored initiatives that strengthen the company’s presence and influence.
• Targeted Marketing Strategies: Devise and implement marketing strategies that effectively communicate service offerings to segmented B2B audiences. Ensure strategies are tailored to meet the specific needs and challenges of the target market.

Event Planning & Execution

• Project Management: Oversee the development, production, and delivery of events from proposal to execution. Ensure all projects are delivered on time, within budget, and meet or exceed expectations.
• Operational Efficiency: Manage operational and administrative functions to ensure the smooth execution of events. Set, communicate, and maintain timelines and priorities for each project, ensuring alignment with business objectives.

• Designing the tailor made concepts matching the requirements of industry and selling the same to the prospective sponsors.
• Branding the subject based programmes identifying the concerned Industrial segments and sell the deliverables under different Sponsorship categories.
• Marketing of Government programs through positioning and implementing them among the corporate on revenue generation based model.
• Liaison with Members (Companies), Institutions, State & Central Government Officials, Bureaucrats and building a healthy corporate relationship with them.
• Generating Event Partnerships, Marketing Partnerships and Sponsorship