Mohd. Adnaan Khan

Account Based Marketing

1) Responsible for maintaining relationships with Enterprise clients by gaining an understanding of their R2R, Treasury, and accounts receivable processes and interacting as an advisor by recommending optimal practices and solutions for client processes. I am also successfully working with the sales & product management teams to support the clients in my portfolio with industry-specific knowledge.

2)Specialties: SaaS Receivables Management, Market Research, Demand Generation, Business Development, Sales Development Representative, Account Based Marketing, & Finance Transformation.

3)Developed strong communication and organizational skills through working on group projects.

Organic Traffic/Leads growth

1) Working on lead analysis - Leads quality and quantity are constantly observed and the leads are tracked for the source and country and different parameters with the use of SFDC , Google Analytics & Microsoft clarity.

2) SEO-aligned content outline - Keywords with good MSV ( Using Google Keyword planner ) are sorted and selected with the respective top-performing pages were analyzed for an scope of improvement.

Using the above mentioned data an outline is created on which the future content could be written.

3) Product and content pages optimization - The traffic was improved by 150% on various pages by:

Analyzing all the spots which require improvement or its missing, on which a systemized project could be formed for its implementation.

4) On-Page optimization - Top-performing pages were focused and an on-page optimization was pulled on those pages aiming for better traffic and conversions.

• Demonstrated creativity and resourcefulness through the development of innovative solutions in the field of Search Engine Optimization.
• Working under a mentor in order to understand the roles and responsibilities of a SEO Analyst.
• Worked role was similar as a full-time employee.
• Analyzing the market for better results.

• Working under a mentor in order to understand the roles and responsibilities of a marketer.

• Improved the performance by working on real life scenarios.

• Analyze the market for better results.