Mohammed Ahmed Hussain Farooqui
Associate Director - Ad Operations
Hyderabad,Telangana
Summary
Experienced advertising specialist with over 9 years of expertise on the Google Marketing Platform. Eager to take on a challenging role within a fast-paced digital marketing company or agency. Dedicated to leveraging skills to enhance organizational strength and make a positive impact. Passionate about driving results and achieving success in the dynamic world of digital marketing.
Overview
11
11
years of professional experience
2016
2016
years of post-secondary education
8
8
Certifications
3
3
Languages
Work History
Associate Director
Brainlabs India Digital
Bengaluru
09.2024 - Current
- Led teams of up to 10 personnel, supervising daily performance as well as training and improvement plans.
- Improved overall team efficiency by streamlining project management processes and implementing new collaboration tools.
- Implemented data-driven decision-making strategies, leading to more informed business choices and positive outcomes.
- Prioritized tasks and allocated resources appropriately to keep teams focused and productive.
- Fostered a culture of continuous improvement by encouraging staff to share innovative ideas and providing resources for professional development.
- Assisted senior leadership in managing all aspects of operations.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Launched quality assurance practices for each phase of development
- Established team priorities, maintained schedules and monitored performance.
- Established strong relationships with key industry partners, creating mutually beneficial opportunities for growth and collaboration.
- Mentored junior staff members, providing guidance on professional development opportunities and career progression paths within the company.
- Maintained compliance with industry regulations while adapting to changes in legislation or best practices as needed.
Programmatic Manager
Brainlabs Digital India
Bengaluru
10.2022 - Current
- Independently complete BAU tasks; including but not exclusive of campaign builds, daily pacing, optimizing, and reporting (both data pulls and writing insights).
- Training New Joiners in Campaign Manager 360 and Display and Video 360.
- Optimize campaigns towards achieving client KPI's.
- Managing a team of junior associates and specialist.
- Heading whole of North America for Programmatic and Ad operations.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Cross-trained existing employees to maximize team agility and performance.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
Ads Operations Manager
Venatus Private Limited
Hyderabad
02.2022 - 10.2022
- Independently complete BAU tasks; including but not exclusive of campaign builds, daily pacing, optimizing, and reporting (both data pulls and writing insights).
- Optimize campaigns towards achieving client KPI's.
- Worked on Multiple tools such as GAM, Xandr, Roblox, Freewheel.
- Managed a Team of 5 Associates.
Programmatic Manager
Jellyfish India Private Limited
Mumbai
09.2019 - 01.2022
- Independently complete BAU tasks; including but not exclusive of campaign builds, daily pacing, optimizing, and reporting (both data pulls and writing insights).
- Training New Joiners on Campaign Manager 360 and Display and Video 360.
- Optimize campaigns towards achieving client KPI's.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Established team priorities, maintained schedules and monitored performance.
Paid Media Operations Manager
Jellyfish India Private Limited
Mumbai
09.2019 - 01.2022
- Post-sale campaign setup, reporting analysis and presentation over client deck via Google Data Studio, Sheets, Google Analytics.
- Optimize campaigns on Google Ads and DV360 towards achieving KPIs.
- Regular connects with internal and external stakeholders ensuring smooth delivery of campaigns - POD meetings.
- Brand study and share best practices of Jellyfish.
Digital Marketing Advisory Analyst (DV360)
Accenture Solutions Private Limited
Hyderabad
08.2015 - 09.2019
- Troubleshoot and resolve complex CM360 and DV360 issues directly for our highest revenue-generating advertisers and agency clients.
- Create new accounts for advertisers/agency requests via Salesforce and create user profiles/roles for the client. Guide on setting up a new advertiser and campaigns for APAC, EMEA, NA markets.
- Help on macros insertion, landing page URLs, deep-linking of Android/iOS apps, integrate Campaign Manager with Display & Video 360, Search Ads 360, Google Analytics 360, Google Tag Manager and Third-party associations. Solve impression, click, media cost and conversion discrepancies.
- Reporting, Campaign management, Optimization, Attribution Model, Floodlight and Data Transfer tasks.
- Subject Market Expert and Trainer.
Senior Technical Analyst
Tech Mahindra Private Limited
Hyderabad
09.2014 - 08.2015
- Helping the customer with the net connectivity.
- Upselling the Verizon products with the clients.
- Managing the variable volumes by utilizing various tools at hand.
- Streamlined technical processes by identifying inefficiencies and implementing improved solutions.
Education
MBA - Finance
Periyar University
Salem, India01.2016
Skills
Problem-solving abilities
New market research
Recruitment and hiring
Task delegation
Team operations
Process improvement
Onboarding and training
Coaching and mentoring
Critical thinking
Team collaboration and leadership
Certification
Google Marketing Platform certified on Display & Video 360, Campaign Manager, Google Tag Manager, Google Ads
Accomplishments
- Star Business Award - Accenture
- Encore Award for Outstanding Performance - Accenture
- Recognized for optimization, troubleshooting paid media campaigns - Jellyfish
Platforms
Campaign Manager 360
Display & Video 360
Meta
Google Tag Manager
Google Analytics
DoubleVerify
Timeline
Associate Director
Brainlabs India Digital
09.2024 - Current
Programmatic Manager
Brainlabs Digital India
10.2022 - Current
Ads Operations Manager
Venatus Private Limited
02.2022 - 10.2022
Programmatic Manager
Jellyfish India Private Limited
09.2019 - 01.2022
Paid Media Operations Manager
Jellyfish India Private Limited
09.2019 - 01.2022
Digital Marketing Advisory Analyst (DV360)
Accenture Solutions Private Limited
08.2015 - 09.2019
Senior Technical Analyst
Tech Mahindra Private Limited
09.2014 - 08.2015
MBA - Finance
Periyar University
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