Mohammed Anwar

SSCCG Project for Netcentric -Cognizant (KIA, Hyundai,Merck)

• Implement tags for various markets using Adobe Launch
• Debug issues that show anomaly on reports for different markets across business on Adobe Analytics and Google Analytics
• Create dashboards and reports for new campaigns of includes visualizations using Adobe Analytics and Looker Studio
• Create SDRs for campaigns and work with FE team to test and roll out the tags
• Create new users as per the business requests for Adobe and Google Analytics accounts
• Assist with tracking and improving the results of marketing campaigns
• Responsible for configuring report suite and setting up processing rules, classification builder, custom metrics and variables and virtual report suite
• Creating UTM and other campaign parameters using the e-dynamics tools
• Backup historical data for Google Analytics through Google sheets and BigQuery to Google Cloud and pulling the data to Looker studio
• Supported for SEO On-page recommendations and Canonical support for the websites

Global -Organon SNOW M365 EIM -Cognizant

• Google analytics and GTM account setup for Organon Websites
• Implementation of Google Tags on Various Websites for different markets across Organon
• Create Data Studio dashboards and Marketing reports for all new campaigns of organon
• Creating new Google users accounts on Organon request
• Maintain and build tagging and across digital properties using data-layers
• Evaluate business goals and objectives from multiple business teams, assist business lines to articulate KPIs and translate KPIs to a measurement plan to develop tracking/tagging strategies for measuring metrics.
• Supported the CTS with RFP's request and Providing the estimations for SEO and Google Analytics
• L1 Interviews support for the CTS
• PAT's Training on SEO and Google Analytics

• Reporting Manager for Specialist across different divisions of Digital Marketing (Email Marketing, Affiliate Marketing and Market Research) Developing and implementing improvement strategies for individuals and groups.
• Budget planning and Volume Allocation basis budget.
• Handling Bi-Weekly and Monthly Client calls and providing Analytical deck showcasing performance of campaigns.
• Day to day management of digital marketing team ensuring they function as high performing unit.
• Establish and maintain consistent brand image throughout all digital marketing initiatives across web, mobile, and email owned properties, ensuring that our digital channels are fully integrated with overall marketing program.
• Work with CRM, Performance, Social, and digital analytics team to drive traffic, increase reach, acquire new customers/end users, and convert. Collaborate cross-functionally to plan, develop and deliver dynamic, world-class campaigns and content.
• Develop, implement, and manage marketing campaigns that promote Alignity services.
• Manage all PPC and SEO, alongside management of major relationships such as Web development, agencies and Google.
  Optimize lead nurturing process and marketing automation through content, social channels, and email.
• Measure site traffic, identify and evaluate new digital technologies and optimize marketing. campaigns, email marketing, social media, and display & search advertising using web analytics tools.
• Improve usability, design, content and conversion of website
• Define KPIs and event tracking, measure and evaluate performance. Review, improve and streamline customer journey from general targeting, lead identification, lead and conversion, through to confirmed and active customer – full online customer life cycle experience.

• Generating traffic and leads for clients through search engines, email and social media platforms.
• Client base include different verticals like Real Estate, Automotive, Travels, Insurance, and furniture, Packaging, mortgage, Finance.
• Monitor, track, and report on paid search metrics, including trend analysis.
• Provide support for search engine optimization recommendations. Interact with copywriter and web service manager to optimize copy and landing pages for Search Engine Marketing
• Provide ad-hoc support for Search Engine Marketing team including Assist in Keyword discovery and expansion ROI by Campaign, Site, and Category Research and analyze competitor advertising links Analysis of SEO programs and monthly recommendations Management of Linking Campaigns Management of Blog Marketing programs Back link strategy and implementation
• Stay up to date on latest industry developments. Managed team of 10 employees, overseeing hiring, training, and professional growth of employees
• Created dynamic SEO strategies to exceed market competitors and meet client needs.
• Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
• Maintained knowledge of current market trends and algorithm updates of top search engines.
• Monitored performance of clients' marketing strategies and statistics to identify areas of improvement.
• Utilized search engine optimization and emphasized importance of link building.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
• Analyzed and audited clients' websites to address performance issues.
• Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
• Helped clients develop website portals and social media pages to promote businesses.