Mohammed Arief
Chennai
Summary
Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
2
2
years of professional experience
Work History
Brand Manager
BlushBee Organic Beauty
Chennai
01.2023 - Current
- Trained successful business development personnel to optimize marketing performance and learn industry.
- Maintained up-to-date knowledge of industry trends so that changes can be incorporated into branding activities accordingly.
- Conducted market research studies and competitive analysis to evaluate current market trends and price strategies.
- Coordinated with external agencies on public relations initiatives to build positive relationships with customers and stakeholders.
- Leveraged customer and industry trends to shape successful solutions and approaches.
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
- Developed consumer insights tracking to benchmark awareness and measure effectiveness of marketing initiatives.
- Monitored online conversations about the brand across various channels such as social media platforms and forums.
- Reviewed customer feedback surveys to identify areas of improvement in product features or services offered by the company.
- Directed internal teams on how best to represent the brand in communications both internally within the organization as well as externally with partners or customers.
- Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.
- Conducted market research to identify target customer segments, preferences, and trends.
- Supervised creation of marketing materials and collateral.
- Interviewed and hired talented individuals to add value to marketing team.
Freelance Direct Response Copywriter
Rushneek Singh
Chennai
07.2023 - Current
- Developed compelling headlines and body copy for email marketing pieces.
- Brainstormed ideas for creative advertising campaigns.
- Collaborated with designers to ensure copy was visually appealing and on-brand.
- Advised clients on best practices related to direct response copywriting strategies.
- Analyzed data from past campaigns, identified areas of improvement, and implemented new strategies.
- Suggested new techniques or technologies to improve overall effectiveness of campaigns.
- Provided input on design elements such as layout, color scheme, font selection.
- Maintained a comprehensive library of all completed work for future reference.
- Followed trends in industry and target genre to capitalize on emerging trends.
- Wrote sales copy, letters and other advertising and marketing material.
Freelance Content Writer
KriyaDocs
Chennai
03.2023 - Current
- Developed and implemented a comprehensive content strategy to ensure high-quality, engaging blog posts.
- Maintained an active presence in online communities related to blogging topics.
- Conducted keyword research and analysis to determine relevant terms for optimizing post titles and body copy.
- Generated ideas for new blog post topics that align with business objectives.
- Researched current trends in the industry to inform content creation.
- Followed playbook guidelines and created captivating articles that increased search engine optimization.
Account Manager
The Creative Trading Co
Chennai
08.2023 - 12.2023
- Served as the lead point of contact for all customer accounts (Deeprooted.co ,CoffeeBeans.io)
- Developed successful customer relationships and quickly resolved service requests to increase sales.
- Built and maintained productive relationships with customers and internal partners.
- Kept accurate records pertaining to inventory and account notes, documenting any contract updates and renewals.
- Maintained accurate records of all customer interactions in the CRM system.
- Prepared monthly financial statements for each account.
- Analyzed client data and identified opportunities for growth.
- Monitored industry trends and made recommendations for changes in strategy accordingly.
- Pitched to new clients by leveraging client base and targeting strategic partnerships.
Social Media Marketing Intern
YR MEDIA
Chennai
01.2022 - 06.2022
- Created and maintained a social media strategy to increase brand awareness, engagement, and website traffic.
- Analyzed competitor activity across multiple channels to identify opportunities for improvement.
- Generated ideas and innovated social media marketing strategies for different brands and platforms.
- Scheduled posts using scheduling tools like Business suite or Sprout Social in advance of launch dates.
- Wrote blogs and website content for brands of different niche
- Attended weekly client meetings, sending social media reports weekly getting approval for the creatives and campaigns
- Analyzed market data to determine ways to reach target audience or intended segments.
- Prepared professional, on-point and brand-specific copy for diverse platforms and target audiences.
- Collaborated with design team to create engaging visuals for posts.
- Cultivated leads and sales through social correspondence.
- Reported weekly performance metrics against goals set by leadership team.
Education
Master of Fashion Management -
National Institute of Fashion Technology, Chennai
Chennai05.2022
Bachelor of Fashion Technology -
National Institute of Fashion Technology, Chennai
Chennai04.2020
Skills
- Brand-Building Strategies
- Marketing Expertise
- Sales Strategy
- Performance Monitoring
- Communications Strategy
- Partnership Building
- Brand Positioning
- Growth Tracking
- Business Writing
- Copywriting and Copyediting
- Client Presentation
- Language and Tone Customization
- Consistent brand messaging
- Concept development
- Marketing communications expertise
- Brand messaging
Extracurricular Activities
- Playing keyboard, Melodica
- Beatboxing
- Watching movies & Documentaries
Languages
Tamil
First Language
English
Proficient
C2
Hindi
Proficient
C2
Urdu
Proficient
C2
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
You never know what is enough unless you know what is more than enough.
William Blake
Timeline
Account Manager
The Creative Trading Co
08.2023 - 12.2023
Freelance Direct Response Copywriter
Rushneek Singh
07.2023 - Current
Freelance Content Writer
KriyaDocs
03.2023 - Current
Brand Manager
BlushBee Organic Beauty
01.2023 - Current
Social Media Marketing Intern
YR MEDIA
01.2022 - 06.2022
Master of Fashion Management -
National Institute of Fashion Technology, Chennai
Bachelor of Fashion Technology -
National Institute of Fashion Technology, Chennai
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