Mohammed Azizudin
Product Marketing Executive
Bangalore,KA
Summary
Experienced with strategic planning, market analysis, and product positioning. Utilizes data-driven insights to craft compelling marketing campaigns that drive brand engagement and sales. Track record of successfully managing cross-functional teams to achieve business objectives and market leadership.
Overview
3
3
years of professional experience
11
11
Certification
5
5
years of post-secondary education
Work History
Product Marketing Executive
ZKTeco | Ralvie AI
01.2025 - Current
- Spearheading marketing for Ralvie AI, a subsidiary of ZKTeco, overseeing brand positioning, digital presence, and lead generation initiatives.
- Successfully onboarded and implemented Zoho CRM and Zoho Billing, setting up the complete marketing and sales automation pipeline.
- Built and managed the Ralvie AI website, along with a dedicated Middle East regional website, leading content strategy, SEO, and web performance optimization.
- Created and managed social media handles, establishing a consistent brand voice and improving engagement metrics across platforms.
- Hired and led a cross-functional marketing team, including a graphic designer, WordPress developer, and a marketing executive.
- Onboarded and integrated tools like Synthesia (AI avatar video generation), Hootsuite, n8n (workflow automation), and Zoho Marketing Automation to enhance content production and automate outreach.
- Initiated and currently building AI Unleashed, a community and media platform aimed at promoting ZKTeco’s AI products and generating additional revenue through media services and advertising.
- Leading end-to-end responsibilities for AI Unleashed including content creation, SEO, website management, community engagement, and social media operations.
- Utilized tools like Lusha and PowerLead for lead extraction and sales enablement activities.
- Managed the complete marketing billing cycle and coordinated with finance for budget tracking and vendor payments.
- Onboarded and managed an external SEO agency to improve visibility and organic traffic for Ralvie AI.
- Built partnerships by connecting with global resellers and designing the reseller program strategy, materials, and outreach.
- Designed the comprehensive Go-to-Market (GTM) strategy for Ralvie AI, including market segmentation, channel strategy, and pricing structure to align with customer needs and maximize profitability.
- Developed comprehensive marketing plans encompassing objectives, tactics, timelines, budgets, metrics tracking system for continuous improvement evaluation.
- Collaborated with internal stakeholders such as engineering, design, and sales teams to ensure a cohesive approach to product launches.
Marketing Executive
ISB&M
08.2024 - 12.2024
- Spearheaded various BTL and TTL marketing campaigns, enhancing brand presence and driving target audience engagement.
- Developed and optimized off-page SEO content to improve organic search rankings and increase web traffic.
- Successfully managed social media handles, creating engaging content to increase brand awareness, follower growth, and user interaction.
- Worked closely with cross-functional teams to align marketing strategies with business objectives, ensuring cohesive brand messaging across all platforms.
- Orchestrated student outreach programs, tapping into new markets and expanding reach through strategic events and partnerships.
- Analyzed marketing data and user behavior insights to refine strategies, improving ROI on digital and traditional marketing efforts.
- Planned and executed events and marketing programs to increase qualified leads.
Digital Marketing Executive
Presenova Management Solutions LLP
09.2023 - 07.2024
- Marketing Executive at Presenova, specializing in leveraging Meritto (NoPaperForm) CRM for campaign management and optimization.
- Proficient in creating, managing, and optimizing Google Ads and Meta Ads to drive targeted traffic and maximize ROI.
- Experienced in Email Marketing and SMS Marketing utilizing Gupshup integrated within Meritto CRM for effective communication and engagement with the audience.
- Skilled in managing social media handles including Instagram, LinkedIn, and Facebook, actively engaging with followers, responding to comments, and posting relevant content.
- Utilizes Canva to create captivating reels, memes, and creatives, enhancing social media presence and engagement.
- Creates compelling content for off-page SEO strategies, contributing to platforms like Quora and Pinterest to drive organic traffic and increase brand visibility.
- Proven track record of delivering results-driven digital marketing campaigns, consistently optimizing strategies to achieve business objectives.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
Digital Marketing Executive
Bitumat Unitech Solutions
06.2022 - 09.2023
- Managed all social media platforms for Bitumat Unitech Solution, promptly addressing inquiries and comments to maintain positive engagement with customers and stakeholders.
- Responsible for curating and posting engaging content across various social media channels, utilizing Canva to design brochures, emailers, and other creatives to enhance brand visibility and communication.
- Played a key role in shaping the company's online presence, ensuring consistent messaging and branding while actively monitoring metrics to optimize performance and drive business objectives.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Built strong relationships with industry partners through networking events, sponsorships, and collaborations.
Education
Bachelor of Computer Application -
Presidency College, Bangalore City University
Bangalore, Karnataka 06.2020 - 08.2023
Higher Secondary School -
Presidency College
Bangalore, Karnataka 07.2018 - 06.2020
Skills
- Microsoft Excel
- Search Advertising
- Marketing Analysis
- Marketing and Advertising
- Social Media Advertising
- CRM
- BTL
- CRM management
- Social media marketing
- Marketing analytics
- Pricing strategy
- Product launches
- Product positioning
- Go-to-market strategy development
Certification
- Google Ads Display Certification
- AI Powered Shopping Ads
- Business Analysis Basics
- Google Ads Search Certification
- Marketing Strategy: Competitive Intelligence
- Digital Marketing
- Sales Funnel
- Flipkart E-Commerce Fundamentals Certified
- Flipkart Search Advertising Certified
Language
English
Hindi
Urdu
Kannada
Extra Curricular
NEXUS - REGISTRATION TEAM COORDINATOR
- As a Registration Team Coordinator in Nexus, I successfully managed large team of 12+ people in the delivery of a comprehensive registration process. I utilized great organizational and communication skills to ensure smooth and efficient running of this program.
NEXUS - MARKETING COORDINATOR
- Coordinated and assisted the marketing team of NEXUS. I have substantial experience as a Marketing Coordinator working with Nexus-Presidency College. I have successfully planned and implemented various marketing initiatives, developed and implemented promotional strategies, handled online publishing. I bring a high level of enthusiasm, creativity, and organizational skills to the job.
Timeline
Product Marketing Executive
ZKTeco | Ralvie AI
01.2025 - Current
Marketing Executive
ISB&M
08.2024 - 12.2024
Digital Marketing Executive
Presenova Management Solutions LLP
09.2023 - 07.2024
Digital Marketing Executive
Bitumat Unitech Solutions
06.2022 - 09.2023
Bachelor of Computer Application -
Presidency College, Bangalore City University
06.2020 - 08.2023
Higher Secondary School -
Presidency College
07.2018 - 06.2020
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