Mohammed Fareedullah

Results-driven programmatic account manager with 8+ years of experience in digital advertising. Specializes in programmatic media strategies, campaign optimization, and client relationship management. Successfully managed end-to-end campaign operations for renowned brands such as IKEA, Kellogg's, Kotak-Neo Securities App, IND money, Sony LIV, Pepsi Co and More. Proficient in leveraging platforms like DV360, Amazon DSP, and The Trade Desk to deliver key KPIs and enhance ROAS. Demonstrates expertise in advanced audience segmentation, data analysis, and media planning, consistently driving performance through data-driven decision-making. Exceptional leadership abilities with a hands-on approach to training and mentoring teams, ensuring campaign success even under tight deadlines. Certified in Display & Video 360, Google Ads, and Amazon DSP. Extensive experience in dynamic and cross-channel marketing.

IEXCEL CLUB Awards:

• Certificate of Excellence, Best Newbie for Outstanding Performance during the Month of April, May, June - 2016.
• Certificate of Excellence In recognition and appreciation of distinguished Performance for September 2017.
• Certificate of Excellence In recognition and appreciation of distinguished Performance for December 2018.
• Certificate of Excellence In recognition and appreciation of distinguished Performance for November 2019.
• ALL STAR Awards, Certificate of Appreciation In recognition and appreciation of distinguished Performance, WFA, Attendance, BCP for the year 2020.

• Programmatic Platforms: DV360 (Certified), Amazon DSP (Certified), The Trade Desk, Criteo, CM360
• Advertising Tools: Google Ads (YouTube), DoubleVerify, AppsFlyer, Google Studio (Rich Media Creatives), Google Tag Manager
• Analytics & Reporting: Google Analytics 4 (GA4), Looker Data Studio
• Project Management & Collaboration: Asana, Jira & Confluence (Atlassian), Monday.com, Slack
• Productivity Tools: Google Sheets, G-Drive, Dropbox • CRM & Marketing: Salesforce, Amazon Ads Campaign Manager

• The Fundamentals Of Digital Marketing
• Display & Video 360
• Campaign Manager Certification
• Amazon DSP
• Slack
• Certification In Progress: The Complete Digital Marketing Guide - 25 Courses in 1 Overview - Digital Marketing, Social Media, Chat GPT, Prompt Engineering, Google Ads, Facebook, SEO, WordPress, Instagram, YouTube.

• Developed automated spreadsheets using Microsoft Excel templates to monitor and analyze campaign performance.
• Created automated taxonomy spreadsheets using Microsoft Excel templates to manage campaign nomenclature, ensuring improved reporting and streamlined campaigns maintenance.
• Organized SLAs and work procedure documents in the drive to provide new joiners with quick insights and streamline task onboarding.
• Attended internal sessions and completed certifications in GroupM Nexus for TTD, ADSP, and DV360.

I have a passion for football, which not only keeps me physically active but also sharpens my teamwork and strategic thinking skills. Playing the game has taught me the importance of collaboration, discipline, and perseverance—qualities that I apply in both my professional and personal life. Whether on the field or in the workplace, I strive to bring my best performance and contribute to the success of my team.

Talent Without Working Hard is Nothing – Cristiano Ronaldo (CR7)