Strategic Channel Partnership & SaaS Sales leader with 8+ years in scaling revenue through global partner ecosystems (VARs, MSPs, GSIs, Telcos). Proven success in building co-selling models, driving partner-led GTM strategies, and managing alliances across the Edge, Cloud, and SaaS domains. Hands-on experience with high-impact partners like Insight, SHI, CDW, TD Synnex, and Liquid PC. Deep understanding of Edge orchestration, OT infrastructure integration, and distributed cloud environments. Comfortable operating in fast-paced, high-growth tech environments.
Overview
8
8
years of professional experience
Work History
SENIOR CHANNEL PARTNERSHIP SPECIALIST
Mitsogo
02.2024 - 03.2025
Company Overview: Spearheaded the expansion of Hexnode's channel ecosystem in the US region, onboarding and managing strategic Tier-1 partners such as Insight, SHI, CDW, TD Synnex, and Liquid PC. Developed and executed joint go-to-market strategies with partners, resulting in a 40% quarter-over-quarter growth in partner-influenced revenue. https://www.mitsogo.com/
Spearheaded the expansion of Hexnode's channel ecosystem in the US region, onboarding and managing strategic Tier-1 partners such as Insight, SHI, CDW, TD Synnex, and Liquid PC.
Developed and executed joint go-to-market strategies with partners, resulting in a 40% quarter-over-quarter growth in partner-influenced revenue.
Built tailored co-selling playbooks, equipped partners with sales enablement kits, and co-hosted product deep-dive webinars to improve conversion rates.
Conducted pipeline reviews, QBRs, and enablement sessions, enabling continuous performance optimization across active partnerships.
Acted as the central liaison between internal sales, product, and partner success teams to accelerate deal closures and maintain relationship health.
Led the execution of Hexcon24, a global partner engagement event, enhancing brand loyalty and driving future collaborations.
Implemented a structured partner support framework that reduced onboarding time and increased active deal registrations.
Ensured partner satisfaction through consistent communication, rapid escalation management, and strategic roadmap alignment.
Spearheaded the expansion of Hexnode's channel ecosystem in the US region, onboarding and managing strategic Tier-1 partners such as Insight, SHI, CDW, TD Synnex, and Liquid PC. Developed and executed joint go-to-market strategies with partners, resulting in a 40% quarter-over-quarter growth in partner-influenced revenue. https://www.mitsogo.com/
Zoho Consultant (Self-Employed)
Freelance(SaaS)
07.2023 - 01.2024
Company Overview: Identified and developed new partnership opportunities with local Zoho partners and SMB clients across HRTech, Finance, and Ops domains.
Identified and developed new partnership opportunities with local Zoho partners and SMB clients across HRTech, Finance, and Ops domains.
Collaborated with Zoho-authorized partners to craft joint go-to-market strategies, conduct demos, and develop proposals aligned to SMB digital transformation goals.
Owned the entire presales lifecycle from qualification, discovery, solutioning, pricing, onboarding, to post-sale implementation and training.
Played a strategic advisory role in digitizing legacy processes using Zoho People, CRM, Inventory, and Payroll.
Drove adoption and subscription growth by customizing solutions that directly addressed partner/client business cases and improved operational workflows.
Facilitated co-selling, proposal creation, and ongoing delivery for 3 major enterprise accounts, resulting in strong client retention and referenceability.
Identified and developed new partnership opportunities with local Zoho partners and SMB clients across HRTech, Finance, and Ops domains.
Notable Projects: United Industrial Enterprises & Fine Automotive (600+ users) - Fully digitized HR workflows by deploying Zoho Payroll, Zoho Mail, and biometric attendance with facial recognition.
Shiran Engineering (150+ users) - Implemented Zoho Finance, Zoho People, and Zoho Projects to streamline financial and workforce operations.
Sun Filters Pvt Ltd (100+ users) - Enabled production and pipeline visibility with Zoho CRM + Inventory, including composite item management.
Partner Presales Consultant
Amoga Software Private Limited
06.2022 - 06.2023
Company Overview: Spearheaded the presales activities for Amoga Software- Low Code/No Code Platform to drive revenue growth and meet sales targets. https://www.amoga.io/
Spearheaded the presales activities for Amoga Software- Low Code/No Code Platform to drive revenue growth and meet sales targets.
Collaborated closely with the sales team to understand client requirements and develop tailored solutions to address their needs.
Conducted in-depth product demonstrations and presentations to prospective clients, effectively communicating the value proposition of Amoga Software's offerings.
Played a key role in the RFP (Request for Proposal) process, ensuring timely and high-quality responses that resonated with client requirements.
Developed and maintained strong relationships with key stakeholders, fostering a positive and collaborative environment.
Acted as a subject matter expert, providing insights and technical expertise during client meetings and discussions.
Contributed to the development of sales collateral, including presentations, case studies, and whitepapers.
Collaborated with the product development team to provide valuable feedback based on client interactions, contributing to product improvement and innovation.
Successfully closed 13 major deals, resulting in 25% increase in revenue during tenure.
Participated in industry conferences and events to stay updated on market trends and competitors.
Spearheaded the presales activities for Amoga Software- Low Code/No Code Platform to drive revenue growth and meet sales targets. https://www.amoga.io/
SENIOR CHANNEL PARTNERSHIP SPECIALIST
Zoho Corporation
07.2017 - 06.2022
Company Overview: Led global partner operations, managing a team of 6 professionals across sales support, onboarding, and technical coordination for Zoho Finance Suite (Books, Payroll, CRM, Inventory). https://www.zoho.com/
Led global partner operations, managing a team of 6 professionals across sales support, onboarding, and technical coordination for Zoho Finance Suite (Books, Payroll, CRM, Inventory).
Onboarded and supported 200+ global partners, including strategic accounts in the US, Middle East, and APAC - ensuring smooth enablement, activation, and product readiness.
Contributed significantly to recurring revenue growth through strong co-selling efforts, technical coordination, and seamless partner enablement.
Acted as the single point of contact (SPOC) for high-value partners, overseeing contract negotiation, deal structuring, and onboarding across multiple geographies.
Built a partner support framework that reduced resolution times by 35%, boosting partner satisfaction and loyalty.
Conducted 25+ national and international partner training sessions, increasing product knowledge, partner retention, and usage of Zoho tools in client delivery.
Liaised with Zoho's internal product, legal, and finance teams to streamline channel operations, resolve escalations, and provide partner-first solutions.
Delivered consistent quarterly growth in partner-originated pipeline by facilitating strategic roadmap discussions and promoting upsell opportunities.
Helped organize and manage partner-facing events and webinars, strengthening Zoho's channel community engagement.
Led global partner operations, managing a team of 6 professionals across sales support, onboarding, and technical coordination for Zoho Finance Suite (Books, Payroll, CRM, Inventory). https://www.zoho.com/
Education
B.Tech - ECE
Crescent University
01.2015
Diploma - ECE
Panimalar Polytechnic College
01.2011
Skills
Edge Computing and SaaS Sales
Channel Sales and GTM Strategy
Strategic Alliances (VARs, MSPs, GSIs, Telcos)
Partner Recruitment and Onboarding
OT Infrastructure and Cloud-Native Apps
Partner Revenue Growth and Pipeline Management
Salesforce, Zoho CRM, HubSpot
Co-selling and joint business planning
Partner Enablement and Training
Contract Negotiation and Incentive Structuring
Languages
English
Hindi
Tamil
Urdhu
Accomplishments
Onboarded and enabled 200+ global partners across Edge SaaS solutions (Zoho, Hexnode).
Achieved 40% QoQ growth in partner-influenced revenue (Hexnode).
Closed 13+ partner-led enterprise deals through GTM strategies.
Executed Hexcon24 and Zoho Inspire, enhancing partner satisfaction and event engagement.
Led strategic GTM collaborations in the UAE and US regions.
Played a key role in digitizing legacy operations with Zoho for 600+ user accounts.