MOHAMMED ISMAIL

Product Specialist | Tanishq (Titan Company Limited)
E-commerce | Product Content | Campaign Performance | Omni-channel Operations

• Possess in-depth product knowledge across all jewelry categories.
• Own end-to-end product enrichment for the website, including detailed product listings tailored for customer engagement.
• Analyze sales metrics to manage stock flow—ensuring recall of underperforming inventory and infusion of new stock.
• Responsible for all product content on tanishq.co.in, including accurate descriptions, imagery, and information alignment.
• Manage and brief creative agencies for content creation based on seasonal collections and marketing campaigns.
• Oversee and coordinate product image shoots to ensure visual consistency across the website.
• Salesforce Web Admin: Create and manage sales catalogs; develop and maintain Product Listing Pages (PLPs) for all categories and new launches.
• Sequence PLPs strategically to maximize product visibility and conversion rates.
• Moderate and manage customer reviews, questions, and ratings—responding promptly and escalating concerns where needed.
• Conduct regular competitor analysis—tracking pricing, new launches, and online presence.
• Manage discount uploads and updates during promotional periods.
• Curate product selections for paid campaigns using performance metrics (e.g., Facebook and Instagram ads).
• Handle Omni-channel leads—refining and converting raw data into actionable formats.
• Collaborate on blog content creation and publish on the website.
• Track and report campaign performance metrics: bounce rate, engagement, time spent, and conversions.
• NPIM Coordination: Visit manufacturing units for product selection, coordination, and indent placement.

Achievements:

• Recipient of the Dream Team Award (Tanishq Omni Business)
• Impulse Award winner for Virtual Try-On initiative
• Nominated for Endless Aisle Project
• Recognized with monetary rewards and Taj stay vouchers for outstanding team performance
• Annual Award – The Alloys: Recognized for successfully integrating the MTR bin at the central warehouse and launching the Pre-Book use case live before Dhanteras—a first-of-its-kind achievement.

• Oversaw short- and medium-term planning, ensuring optimal allocation of resources across all branches.
• Managed branch operations, driving efficiency and performance across locations.
• Analyzed business data to identify issues and implement corrective actions.
• Monitored employee productivity and streamlined processes to reduce operational costs.
• Fostered a positive, results-driven workplace culture to enhance team performance.
• Identified and managed operational risks, issues, and interdependencies.
• Contributed to business development by identifying growth opportunities during the sales process.
• Represented operations in regular strategic meetings with company directors.

• Raised purchase requisitions based on requests.
• Approved purchase requisitions and managed system-generated purchase orders, presenting them to end users.
• Provided timely updates to end users on product receipt and delivery status.
• Managed and resolved tickets related to the closure of purchase orders.
• Prepared reports by analyzing purchase order data to support decision-making.
• Summarized data related to business issues and finalized vendor invoices for timely payment.
• Contacting the vendor on boarding with the terms of the policy.
• Enabled vendor onboarding in the database to ensure seamless business operations.
• Acted as liaison between vendors and end users to negotiate pricing and resolve queries.
• Managed supplier relationships based on product categories to ensure timely procurement and quality.
• Maintained and updated team data dashboards for performance tracking and visibility.
• Actively participated in organizing team-building activities to foster collaboration and morale.

• Handled phone sales by assisting customers with product bookings and inquiries.
• Acted as a product expert, providing detailed information and guidance on product features.
• Supported customers with website navigation, enabling self-service for booking and order tracking.
• Provided post-sale assistance, resolving issues related to products and service center queries.