Mohammed Obeid

An e-commerce & software development firm with goal to redefine the customer experience and eyewear purchase process from desktop to delivery

• Managed entire activities from conception to execution. Developed website and social media platforms. Designed & executed social media campaigns to reach potential audience, managed content addition/updating. Website link: www.opticalnexus.com
• Was Responsible for stock management, logistics, sales & business development
• Play key role in building B2B clientele. Had customer base of 50 retailers and 6 partnered eyewear importers
• Conducted target market research to scope out industry competition and identify advantageous trends.

Responsibilities:

• Managed activities starting from consulting with clients and developing initial ideas and concepts to managing all facets of projects and coordinating with cross-functional team members
• Led a team of 5 individuals, and headed digital marketing activities of leading hospital chains across India
• Managed Digital Marketing activities of clients following latest trends in digital marketing space, provided monthly plan/promotion strategies, implementation, analysis of results and KPIs
• Had Regular client meetings and communication on daily basis to understand business needs. And have worked closely with CMOs for top hospitals on business development & brand enhancement strategies
• Designed & Executed Google search ads, Display campaigns, YouTube Video campaigns and social media lead generation and brand awareness campaigns
• Managed marketing & sales activities of an online pharmacy in collaboration with hospitals and pharmacy industry giants
• Collaborated with external agencies for web designing, flyers and posters. Designed newsletters and executed email campaigns

Achievements:

• Achieved revenue of INR 2.4 crore/quarter with spends of INR 9 lakhs/quarter by developing new campaigns in cancer care, promoting consultation with more than one cancer treatment expert prevents the chances of wrong treatment
• Achieved 80% conversion on sales by using digital marketing channel and chat integration
• Increased revenue by 10% by designing new social media campaigns promoting screening tests for early detection, this helped identify high risk patients for targeted marketing. Campaign had reach of 1 lakh+ new users and generated 30% incremental leads