Mohammed Raayed
Bengaluru
Summary
Results-driven marketing leader with expertise in digital marketing, business intelligence, and data-driven growth strategies. Managed marketing for 33 digital restaurants across 5 brands, driving performance across Grab, Deliveroo, Foodpanda, Meta, and Google, contributing to a business with nearly 10M SGD in annual revenue. Built a data-centric analytics platform on Power BI, leveraging BigQuery for actionable insights. Passionate about optimizing revenue, customer acquisition, and market expansion. Currently mentoring startups at JECP, guiding go-to-market strategies and scaling rural businesses.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Business Mentor
Jagriti Enterprise Centre - Purvanchal
Deoria
02.2025 - Current
- Strategic Market Entry: Guided rural startups in crafting effective go-to-market strategies, enabling them to establish a strong foothold in competitive markets.
- Marketing Optimization: Provided hands-on mentorship in digital and traditional marketing, helping startups optimize customer acquisition and brand positioning.
- Revenue Growth & Scalability: Assisted startups in identifying growth opportunities, refining pricing strategies, and scaling operations for long-term sustainability.
- Investor & Partnership Readiness: Helped startups refine their business models, pitch decks, and fundraising strategies to attract investors and strategic partners.
Marketing Lead - Performance & Growth
Foodsta Kitchens
Bengaluru
10.2024 - Current
- Multi-Brand Marketing Leadership: Managed marketing for 33 digital restaurants across 5 brands, driving growth across Grab, Deliveroo, Foodpanda, Meta, and Google.
- Data-Driven Insights & BI Development: Built a data-centric analytics platform on Power BI, integrating BigQuery to track sales trends, customer behavior, and marketing performance.
- Omnichannel Campaign Execution: Led integrated marketing efforts across food delivery platforms and digital channels, optimizing customer acquisition and retention.
- Revenue & Profit Optimization: Implemented dynamic discounting and promotional strategies tailored to each platform, balancing sales growth with profitability.
Content Creator
Startup With Raayed
Bengaluru Area
02.2021 - Current
- I talk about business and how scale business from -1 to 1
Head of Digital Marketing
Sri Siddha Sanmarga
Greater Hyderabad Area
10.2022 - 08.2024
- Lead the digital marketing initiatives for 'Tat Tvam Asi,' a meditation app in neurocognitive development, driving significant user acquisition and engagement through targeted digital campaigns
- Direct a dynamic marketing team, overseeing the creation and implementation of comprehensive digital strategies across various channels to enhance brand visibility and audience reach
- Employ advanced analytics tools to monitor performance metrics, optimizing campaigns in real-time for maximum impact and user retention
Head of Marketing
CodeTrappers
Bengaluru
10.2022 - 09.2023
- Orchestrated a comprehensive sales and marketing strategy, enhancing brand presence and client engagement through innovative marketing and targeted advertising efforts
- Championed the adoption of a customer relationship management (CRM) system, streamlining lead management and improving operational efficiency across sales processes
- Developed and nurtured key client relationships, significantly expanding the company's client base and reinforcing its position in the competitive digital market space
Growth - Marketing & Sales
Clear
Bengaluru
01.2022 - 09.2022
Managing Partner
Invencio enterprises
Bengaluru
10.2018 - 12.2020
Co-Founder
CodeTrappers
Bengaluru
05.2017 - 09.2018
Digital Marketing Executive
Ads Karo
Bengaluru
11.2015 - 03.2017
Field Specialist (Marketing & Sales)
Phinex Paints & Polychem Industries
Bengaluru
01.2015 - 10.2015
Education
Bachelor's degree - Accounting and Business/Management
St. Joseph's Evening College (Autonomous)
02.2017
Skills
- E-Commerce Marketing
- Performance Marketing
- Customer acquisition
- Data analysis
- Campaign management
- Market research
- Brand positioning
- Stakeholder engagement
- Revenue growth
Certification
- Performance Marketing Mentorship
- Inbound Marketing
Timeline
Business Mentor
Jagriti Enterprise Centre - Purvanchal
02.2025 - Current
Marketing Lead - Performance & Growth
Foodsta Kitchens
10.2024 - Current
Head of Digital Marketing
Sri Siddha Sanmarga
10.2022 - 08.2024
Head of Marketing
CodeTrappers
10.2022 - 09.2023
Growth - Marketing & Sales
Clear
01.2022 - 09.2022
Content Creator
Startup With Raayed
02.2021 - Current
Managing Partner
Invencio enterprises
10.2018 - 12.2020
Co-Founder
CodeTrappers
05.2017 - 09.2018
Digital Marketing Executive
Ads Karo
11.2015 - 03.2017
Field Specialist (Marketing & Sales)
Phinex Paints & Polychem Industries
01.2015 - 10.2015
Bachelor's degree - Accounting and Business/Management
St. Joseph's Evening College (Autonomous)
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