Organized Team Lead with over nine years of AdTech industry experience. Expert in software configuration, product support, and incident management, with a strong track record in global client collaboration. Currently leading a team at Singular, excelling in troubleshooting, resolving complex issues, and enhancing product offerings. Adept at mentoring teams, creating documentation, and driving customer support improvements. Strong communicator focused on client satisfaction, team development, and operational excellence. Skilled in productivity analysis, managing escalations, and implementing innovative solutions to streamline processes and reduce ticket resolution times.
Overview
10
10
years of professional experience
Work History
Team Lead
Singular - Mobile Measurement Partner (MMP)
11.2023 - Current
Overseeing the troubleshooting and resolution of client issues across all Singular products, including Analytics, Attribution, SKAN, Audiences, AdMon, and ETL
Reviewing the escalations to R&D team to ensure valid escalations with all the required details
Driving initiatives to improve and grow the customer support competency
Collaborating with cross-functional teams to enhance product offerings and resolve complex technical issues
Writing and maintaining documents and implementing processes for the team
Reviewing tickets and providing feedback to individual team members for improvement
Mentoring and training new team members on Singular products and processes
Creating and reviewing the templates for the escalations to other teams using Zendesk macros
Conducting post-mortems of mishandled tickets and DSATs
Created a technical discussion forum for discussing and driving/solving tickets quickly, hence reducing the resolution time
Identified the need of having dedicated support POC for the strategic clients across the globe and leading efforts of having assigned POCs to few top clients
Creating dashboard reports on Zendesk Explore to get volumetrics of daily incoming tickets, escalations, backlogs, etc
Creating productivity reports to calculate individual and overall team productivity
Managing team rostering and tracking shift allowances, submitting to the finance team
Involved in an AI Copilot implementation process to help in troubleshooting issues, getting internal and external documents and related tickets, etc., to resolve the tickets quickly, reducing resolution time.
Product Support Engineer
Singular - Mobile Measurement Partner (MMP)
04.2022 - 10.2023
Served as the first point of contact for Singular's clients and partners, troubleshooting issues or escalating them internally
Conducted thorough investigations into data discrepancies to ensure accurate reporting and analysis
Diagnosed and resolved issues with tracking links, Postbacks, API reports, and other technical components
Troubleshooting issues with Banners and it's desired behaviors on the client's mobile apps
Addressed issues, queries, and configuration requests for Singular's strategic clients and partners
Configured and managed ETL schemas to streamline data processing and integration
Effectively communicated technical solutions to clients, ensuring their understanding and satisfaction
Collaborated closely with Support, Product, and Engineering teams to enhance and expand the product offerings
Working closely with the global support team
Created comprehensive help center documentation for internal teams
Conducted training sessions for new joiners on Singular products and processes.
Senior Product Support Engineer
Operative India Private Limited
03.2021 - 06.2022
Provided Level-2/3 support for clients across APAC, UK, Europe, and US regions
Mentored and led two different teams from Romania and Bangalore
Created detailed documentation of processes and technical guides
Provided training to newly onboarded team members
Guided existing team members in the investigation and analysis of customer-reported issues
Coordinated with the Professional Services team to escalate their issues and enhancement tickets to the engineering team
Scheduled meetings with customers for better understanding of a reported issue
Tracked all bug and enhancement tickets
Coordinated with ProdOps and QA teams during releases and performed release-related activities
Coordinated with the service management team when a major incident was reported and kept customers updated on the progress of the solution
Rescheduled ETL and Persister jobs as per customer's requirements
Collected Advanced/Debug logs for reported issues and provided them to the engineering team for creating story/bug tickets
Coordinated with the Development team in investigation and providing solutions and RCA for customer-reported issues.
Product Support Engineer
Operative India Private Limited
03.2018 - 02.2021
Monitored application-dependent jobs such as ETL, MSSQL Reporting, Data Drop, CSV Based integrations, and Microservices
Analyzed and troubleshooted customer-reported issues
Executed known database workarounds within the predetermined time
Created detailed documentation for internal users, both processes and technical guides
Handed over cases with sufficient information for the next team to continue troubleshooting.
Configuration Specialist
Operative India Private Limited
09.2014 - 02.2018
Configured the Media and Ad-Ops requirements of various clients into the Enterprise Software Product, Operative One (O1)
Configured 60+ items into Operative One (O1) for 50+ clients across 6 environments, achieving a 98% completion rate
Responded to client queries within given time limits
Worked closely with the Professional Services Team to deliver the required business objectives
Executed software configuration tasks relating to implementing the Operative.One platform, including UI configuration and Excel data loading
Served as the liaison between Senior Solution Consultants and Tier 2 Support regarding advanced configuration tasks, issue escalation, and problem management
Troubleshooted issues and followed up through issue resolution
Documented best practices and communicated with team members
Provided training to teams based in the US and Romania.