Business & Category Growth professional with 8 years across E-Commerce, Jewellery, FMCG, and Fintech, specialising in jewellery category management, P&L ownership, GMV growth, and strategic brand partnerships.
Overview
2
2
Languages
8
8
years of professional experience
Work History
Senior Vendor Manager
Eternz | Jewellery Marketplace
Bengaluru
03.2024 - Current
Scaled the brand network 6x from 50 to 300+ brands, driving GMV growth and category P&L.
Drove category expansion across national, demi-fine, and designer jewellery, improving assortment depth and customer choice.
Managed key accounts including GIVA, Palmonas, Kushals, Zavya, Guess, and Kisna.
Secured an exclusive Ixia by GIVA launch, acquiring 1,500+ new customers.
Expanded designer jewellery, increasing AOV by ~10%.
Improved margins by ~2 percentage points through commercial negotiations and co-funded promotions.
Optimised assortment, reducing slow-moving inventory by ~15% and improving sell-through by ~10%.
Streamlined onboarding and catalogue operations, improving listing quality, compliance, and go-live efficiency.
Strengthened inventory planning and brand performance tracking to reduce stock-outs, returns, and cancellations.
Partnered with marketing on festive campaigns, driving ~25% peak traffic growth.
Led cross-functional initiatives to improve operational efficiency and partner experience.
Catalog & Marketplace Associate
Melorra | Jewellery Brand
Bengaluru
03.2022 - 03.2024
Managed catalogue and listings across 5 marketplaces, enhancing daily conversion rates.
Managed sales growth and marketplace operations for Nykaa and Tata CLiQ, driving assortment expansion and business performance.
Managed catalogue operations across categories, maintaining readiness of listings for optimal shopper experience.
Supported revenue growth by expanding product assortment by 30%+ and scaling catalogue volume across marketplaces.
Improved catalogue accuracy by refining listing quality for better product discovery.
Maintained catalogue health through pricing, inventory checks, and compliance reviews.
Senior Executive, Business Analyst
Believe Cosmetics Private Limited | FMCG
Bengaluru
02.2021 - 03.2022
Delivered data-driven insights to improve decision-making and operational efficiency.
Analysed sales trends to uncover growth opportunities and performance gaps.
Strengthened forecasting and target tracking to enhance business planning and alignment with strategic goals.
Developed leadership dashboards for tracking sales performance and business KPIs, enabling informed decision-making.
Automated MIS reporting, enhancing data accuracy and minimising manual effort.
Collaborated with sales, marketing, and operations teams to optimise business performance.
Associate Business Analyst
Innoviti Payment Solutions | Bengaluru
Bengaluru
10.2018 - 02.2021
Analysed payment transaction data to uncover growth opportunities and performance trends.
Developed MIS reports and Excel dashboards to enhance KPI visibility for sales, finance, and operations.
Monitored transaction volumes and payment success rates to pinpoint performance gaps.
Supported forecasting and variance analysis to improve business planning and target tracking.
Automated recurring reports to reduce manual effort and improve reporting accuracy.
Collaborated with cross-functional teams to streamline processes and support data-driven decisions.
Associate Business Analyst | Innoviti Payment Solutions | Bengaluru