MOHAMMED SALEEM SEKANDER

Area Sales Manager
Chicco (Artsana India Pvt. Ltd.) | Bangalore HQ

Key Responsibilities
Sales Leadership and Target Management
Directed a team of 12 frontline sales professionals, managing operations across major South Indian cities, focusing on Gynecological and Pediatric hospital segments, pharmacy chains, and standalone outlets.
Defined and monitored team sales targets, ensuring consistent achievement of monthly, quarterly, and annual goals across all product categories.
Conducted regular team meetings to review performance, align strategic initiatives, and address field-level challenges.
Marketing and Branding
Designed and implemented marketing strategies to enhance brand visibility through digital campaigns, in-clinic promotions, and product demonstrations tailored for healthcare professionals.
Strengthened Chicco’s reputation in the healthcare and baby care segments by organizing product branding initiatives, seminars, and workshops.
Digital Marketing and Vendor Management
Launched targeted digital campaigns to engage new parents and healthcare providers, resulting in increased brand awareness and product adoption.
Negotiated competitive pricing with vendors, ensuring optimal profitability while maintaining seamless product availability across all distribution channels.
Key Accounts and Product Promotions
Collaborated with category heads of key accounts, securing prime placements for Chicco’s product portfolio and increasing regional sales penetration.
Designed and executed promotional schemes and offers, resulting in significant sales uplift and increased customer retention rates.
New Product Launches and Strategic Events
Successfully launched 5+ new Chicco products across South India, coordinating end-to-end planning, marketing, and execution to ensure impactful market entry.
Organized seminars, conferences, and interactive sessions with healthcare professionals, showcasing product benefits and driving adoption.
P&L Management and Strategic Planning
Monitored P&L metrics, identifying opportunities to enhance revenue while optimizing costs to maintain profitability across the region.
Analyzed competitor activities and market trends to develop targeted strategies, achieving consistent sales growth and market leadership.

Key Achievements

Revenue Growth and Profitability:
Delivered a 30% YoY increase in revenue, contributing ₹10 Crores annually to Chicco’s regional sales turnover in South India.
Improved overall profitability by 20% through effective pricing strategies and streamlined cost management.

Team Productivity and Target Achievement:
Led the team to achieve 110% of annual sales targets for two consecutive years.
Enhanced team productivity by 25% through structured training sessions and performance-based incentives.

Market Expansion and Key Account Success:
Secured partnerships with 8+ leading hospital networks and pharmacy chains, including Apollo, Motherhood, and Cloudnine, driving a 40% increase in market share.
Expanded product availability across 100+ retail outlets, improving regional coverage and customer access.

Marketing Campaigns and Brand Visibility:
Executed over 20 high-impact marketing campaigns, resulting in a 15% boost in brand recall among healthcare professionals and parents.
Conducted 10+ strategic seminars and conferences, generating high-value leads and building strong relationships with pediatricians and gynecologists.

New Product Launch Success:
Spearheaded the launch of Chicco’s nursing and newborn care product line, achieving ₹6 Lacs in sales within the first six months of launch.

Operational Efficiency and Inventory Management:
Reduced inventory holding costs by 10%, ensuring product availability while minimizing wastage.
Streamlined distributor operations, reducing delivery lead times by 15% and enhancing overall efficiency.

Customer Retention and CRM Optimization:
Improved customer retention by 20% through loyalty programs and personalized promotional schemes.
Implemented CRM tools to enhance customer engagement, resulting in a 10% increase in repeat purchases.

Zonal Sales Manager
Himalaya Wellness Company | Bangalore HQ

Key Responsibilities

Sales Leadership and Target Achievement
Directed a team of 48 frontline sales professionals, managing operations across South India in Gynecological and Pediatric hospital segments, pharmacy chains, and standalone outlets.

Delivered consistent growth by achieving monthly, quarterly, and annual sales targets, ensuring alignment with organizational goals.

Conducted weekly team meetings to track performance, address operational challenges, and implement strategies to optimize sales outcomes.

Marketing and Branding
Designed and executed comprehensive marketing plans integrating ATL (Above-The-Line) and BTL (Below-The-Line) activities, driving brand visibility and customer engagement.
Spearheaded product promotions, including organizing seminars, conferences, and customer education events to build credibility and trust in the Himalaya brand.

Digital Marketing and Vendor Management
Developed targeted digital marketing campaigns to enhance online visibility, driving customer traffic and increasing product demand.
Managed relationships with vendors, negotiating favorable pricing terms, and ensuring consistent stock availability to support sales activities.

Shop-in-Hospital (SIH) Program Implementation
Established and expanded the Shop-in-Hospital (SIH) initiative in major hospitals, creating accessible product points for healthcare professionals and patients.

Key Account Management and Supply Chain Operations
Collaborated with category heads of pharmacy chains and hospital networks to enhance product visibility, streamline supply chain operations, and improve sales volume.
Ensured optimal inventory management, reducing stockouts and maintaining seamless operations across all distribution channels.

Team Training and Development
Designed and conducted training programs for the sales team, focusing on product knowledge, sales techniques, and customer engagement strategies, boosting team efficiency.

Key Achievements
Revenue Growth and Profitability:
Delivered a 40% YoY increase in revenue, contributing ₹10 Crores annually to the company’s turnover.
Increased regional profitability by 25% through optimized pricing strategies and cost control measures.

Team Performance and Sales Excellence:
Exceeded annual sales targets consistently, achieving 120% of the annual target for three consecutive years.
Improved team productivity by 30% through structured training and motivation programs.

Strategic Expansion of Key Accounts:
Secured partnerships with 10+ leading hospital networks, including Apollo, Fortis, and Rainbow Hospitals, resulting in a 50% market share increase in Pediatric and Gynecological segments.
Expanded collaborations with pharmacy chains, ensuring a significant increase in product availability and revenue growth.

Marketing Impact and Brand Recognition:
Executed over 50 marketing campaigns, enhancing brand recall by 25% and establishing Himalaya as a leader in wellness products.
Organized 30+ seminars and conferences, strengthening relationships with healthcare professionals and generating high-value leads.

Shop-in-Hospital (SIH) Success:
Launched 15 SIH outlets in top-tier hospitals, achieving a 20% growth in on-site sales and improving access to key customer segments.

Operational Efficiency and Inventory Optimization:
Reduced stockouts by 20% through improved forecasting and streamlined supply chain management.

Achieved a 15% reduction in procurement costs, ensuring cost-effective operations without compromising product availability.

Digital Transformation:
Designed digital campaigns that increased engagement and awareness, achieving a 30% uplift in website traffic and conversions for flagship products.

Key Responsibilities

Marketing and Branding: Designed and executed branding strategies, including in-store promotions, digital marketing campaigns, and community engagement activities, to build brand visibility and attract new customers.
Sales Leadership: Directed daily sales operations for a 3,600 sq. ft. hypermarket, driving consistent sales growth and ensuring alignment with revenue targets.
Digital Marketing Initiatives: Launched targeted social media campaigns and email marketing programs, resulting in increased customer engagement and a 20% boost in online-to-offline footfall.
Vendor Management and Price Negotiations: Built strong relationships with vendors, negotiating competitive pricing and payment terms, leading to a 15% reduction in procurement costs.
Store Assortment and SKU Management: Analyzed sales trends and customer preferences to optimize SKU selection and store assortment, ensuring high-demand products were consistently in stock.
Planogram and Store Layout Optimization: Designed and implemented planograms to improve shelf visibility and maximize sales per square foot, contributing to a 10% increase in average basket size.
Staff Training and Development: Conducted regular training sessions for a team of 40 staff members, enhancing customer service skills and improving operational efficiency by 20%.
Promotions and Events: Coordinated in-store events, seasonal promotions, and loyalty programs, increasing customer retention rates by 20%.
Strategic Expansion Planning: Played a pivotal role in scaling operations from 1 outlet to 5 outlets, including location selection, budget planning, and operational setup.

Key Achievements

Revenue Growth: Increased monthly revenue from ₹30 Lakhs to ₹50 Lakhs for the flagship store, driving an overall 35% growth in annual sales revenue.
Market Expansion: Expanded operations from 1 hypermarket to 5 outlets within three years, achieving break-even within 12 months for each new outlet.
Profitability: Improved profitability by 25% across all outlets through cost optimization, pricing strategies, and efficient vendor negotiations.
Operational Efficiency: Reduced inventory holding costs by 15% while maintaining stock availability, ensuring seamless customer experiences.
Customer Footfall and Retention: Implemented targeted promotional campaigns that increased customer footfall by 30% and retention by 20%.
Team Productivity: Enhanced team productivity by 20% through training programs focused on sales techniques, product knowledge, and customer service excellence.
SKU and Planogram Success: Optimized SKU mix and planogram design, leading to a 10% increase in average transaction value.
Vendor Relations: Secured favorable terms with key vendors, resulting in a 15% improvement in procurement margins.
Digital Engagement: Leveraged digital marketing strategies to increase brand visibility, contributing to a 20% increase in online engagement and conversions.

Associate Sales Manager
HSBC Invest Direct Securities India Pvt. Ltd. | Bangalore

Key Responsibilities
Sales Leadership and Team Management
Led and managed a team of 8 Relationship Managers, driving individual and team performance to achieve sales targets across financial products, including demat accounts, IPOs, futures and options, bonds, and stock market trading.
Conducted weekly team meetings to evaluate progress, discuss challenges, and devise strategies to improve sales outcomes and align with company objectives.
Provided strategic guidance to the team, ensuring consistent achievement of targets and sustained revenue growth.
Marketing and Product Promotions
Designed and executed targeted marketing campaigns to promote financial products, resulting in increased client acquisition and portfolio expansion.
Organized product promotion events to educate potential customers about investment opportunities and the advantages of the company’s offerings.
Customer Relationship Management and Networking
Built and nurtured strong relationships with clients through personalized financial planning and regular engagement, fostering loyalty and repeat business.
Represented the company at networking events and conferences, generating leads and expanding the high-net-worth individual (HNI) client base.
Financial Planning and Analysis
Conducted in-depth financial analysis to provide tailored investment solutions, aligning with clients’ risk tolerance and financial goals.
Monitored stock market trends to identify growth opportunities and advised clients on equity trading, IPO investments, and portfolio diversification strategies.
Staff Training and Development
Conducted comprehensive training sessions for Relationship Managers and Dealers, focusing on financial product knowledge, market updates, and effective customer engagement techniques.
Empowered team members with actionable insights and tools, enhancing their productivity and client management skills.
Target Achievement and Revenue Generation
Defined and monitored team sales targets, ensuring consistent delivery of results through focused planning and execution.
Oversaw the end-to-end sales process, from lead generation to onboarding, ensuring seamless customer experiences and process efficiency.

Key Achievements
Revenue Growth and Sales Excellence:
Delivered a 25% YoY increase in revenue, contributing ₹8 Crores annually to the company’s portfolio.
Consistently exceeded team sales targets by 15-20%, driving revenue growth and enhancing the company’s market position.
Client Acquisition and Retention:
Onboarded 200+ new demat accounts, expanding the client base by 30% within two years.
Improved customer retention by 20% through personalized financial planning and exceptional relationship management.

Product Promotion Success:
Led successful IPO and bond promotion campaigns, resulting in a 40% rise in client participation and transaction volume.
Increased trading volumes in futures and options by 25%, generating higher transaction revenue and client engagement.
Team Leadership and Productivity:
Boosted team productivity by 35% through tailored training programs and motivational incentives.
Achieved a 100% compliance rate, ensuring adherence to regulatory standards and company protocols.
Networking and Market Engagement:
Organized and participated in 10+ high-profile networking events and conferences annually, generating substantial leads and building long-term client relationships.
Established partnerships with industry stakeholders to strengthen market presence and enhance service offerings.
Operational Efficiency and Client Satisfaction:
Reduced processing times for demat account openings and transactions by 20%, improving client satisfaction and loyalty.
Delivered financial insights that resulted in average portfolio growth of 15-20% for managed accounts.