Mohammed Younus Ahmed
Dubai
Summary
Ad Operations Manager with extensive experience at Footballco, specializing in Google Ad Manager and campaign optimization. Managed $1.8M in media accounts, achieving substantial growth through strategic initiatives. Skilled in publisher integration and improving user experience using data-driven insights.
Overview
12
12
years of professional experience
Work History
Ad Operations Manager
Footballco
Dubai
04.2022 - Current
- Aligned sales targets with VP Media Partnership MENA through monthly traffic insights discussions.
- Oversaw comprehensive campaign life cycle execution, from setup to post-campaign analysis.
- Managed advertising operations across the Middle East, Turkey, and India, ensuring quality and SLA compliance.
- Managed 80% of campaigns with precision targeting and programmatic delivery. PG & PD
- Coordinated with sales and account managers from campaign brief to KPI delivery.
- Optimized video player viewability and VTR using data-driven recommendations.
- Partnered with regional SEO team to onboard publishers and meet seasonal traffic demands.
- Monitored site loading speeds for articles and ads with the editorial team to enhance user experience.
- Tested rich media assets alongside the Rich Media team for accurate execution and functionality.
Ad Operations Manager
Propertyfinder
Dubai
01.2019 - 04.2022
- Responsible for smooth running of digital campaigns and ad operations across all Property Finder group (UAE, KSA, QA, Egypt & BH)
- Key tasks included media planning, SLA, Campaign management and optimization across all markets for direct, agencies & Ad Exchange deals for the group - CPM, CPC, CPL & CPD takeover cost type deals
- Analyze audience and gather prospects audience pool in Google analytics for re targeting - first party data
- Single-handedly managed and executed media Accounts worth $1.8M per year, during pandemic crisis 2020
- Responsible for overall growth of Media products by managing P&L, analyzing trends, strategist, budgeting, planning, launching campaigns, optimization, reporting & monitor open auction ads to protect website
- Responsible to fix CLS and core web vitals, ad loading speed across site by working with product team
- Collaborate with sales team on media products statistics, market demand, remnant inventory and work with product and development team on market trends
Campaign Manager & QAA
Theorem India Pvt. Ltd
Mysore
06.2013 - 12.2018
- Perform quality checks to ensure quality work
- Internal and External analysis with corrective and Preventive Action
- Conduct monthly training to ad-traffickers with insights of errors and train new team members
- Setting up new campaigns, trafficking monitoring and reporting in DFE & DFP
- Monitoring / Optimizing the insertion order to achieve CPM/CPC/CPL objectives
- Daily management includes trafficking, optimization, and reporting of Ad campaigns
- Testing and implementation of all third-party tags and implementation of tracker as per DPF Macros
- Shift in-charge: allocate the request to team members based on request priority
- Manage request SLA, prioritization of urgent and regular tickets
Education
Bachelor's Degree -
University of Mysore
Mysore06.2009
Skills
- Troubleshooting techniques
- Google Ad Manager expertise
- Publisher integration strategies
- Email marketing systems
- HTML proficiency
Languages
- English
- Hindi
Personal Information
- Title: Ad Operations Manager
- Nationality: Indian
Timeline
Ad Operations Manager
Footballco
04.2022 - Current
Ad Operations Manager
Propertyfinder
01.2019 - 04.2022
Campaign Manager & QAA
Theorem India Pvt. Ltd
06.2013 - 12.2018
Bachelor's Degree -
University of Mysore
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