Mohammed Zabiullah
Head - Marketing and Branding
Triplicane
Summary
Assist the CEO’s office in developing and implementing a comprehensive strategic communication and marketing plan with the aim of establishing the Edutech brand and enhancing its reputation. Maintain a 360-degree view of all aspects of the Edutech to stay informed about relevant information to portray the School in the best light. Manage the Edutech brand image media interactions marketing outreach and online presence through multiple channels and stakeholders. Looking for a new and challenging position that will make the best use of my existing skills and also further my personal and professional development.
Overview
23
23
years of professional experience
Work History
Head - Branding & Marketing
Meritus AI Learning Experiences Pvt Ltd
07.2022 - Current
- Plan, develop, implement, and monitor the overall marketing strategy
- Overlook market research, pricing, product marketing, marketing communications, advertising, and public relations
- Board Committee member working closely with the CEO & Director
- Setting up and monitoring systems for smooth and timely flow of data
- Adaptation of products, delivery systems, and brand marketing policies to meet the needs of specific trade channels and important customers.
Senior Marketing Manager
Hindustan Group of Institutions
06.2015 - 06.2022
- Develop and oversee detailed marketing goals and calendars
- Ensure high-quality design and delivery of marketing efforts
- Assist in creating and monitoring a marketing budget
- Develop and implement promotional campaigns.
Manager Marketing
TATA Teleservices Ltd
07.2012 - 06.2014
- Develop, monitor, and implement strategic marketing plans & communications programs
- Responsible for all ATL and BTL activities across South India
- Budgeting & costing of entire BTL/Channel expansion activities.
Manager - Marketing
Bharti AXA Life Insurance Pvt Ltd
09.2009 - 06.2012
- Develop, monitor, and implement strategic marketing plans & communications programs
- Responsible for all ATL and BTL activities across South India
- Budgeting & costing of entire BTL/Channel expansion activities.
Associate Manager - Marketing
MetLife India Insurance Pvt Ltd
09.2005 - 08.2009
- Manage BTL & ATL activities
- Support sales efforts including electronic media, print, direct mail, and telemarketing
- Vendor Management - Printing, Billboards, Signages
- Branch Launched activities - Branding/Outdoor campaigning
- Budgeting & costing of entire BTL/Channel expansion activities.
Senior Executive
ZAK Group International
09.2001 - 08.2005
- Develop and implement Branding & Promotion strategies
- Conceive, develop, implement, and track effectiveness of promotions and visibility across all Events
- Organize and execute trade shows across South India.
Skills
Collaborating
Communication
Problem Solving
Adaptability
Strong Work Ethic
Time Management
Critical Thinking
Self-Confidence
Handling Pressure
Leadership
Creativity
Branding/Packaging/Marketing
Proven sales track record in ecommerce / Retail / Agri / FMCG sectors
Devise strategies for Supply Chain excellence, Digital Marketing, Retail Marketing, Branding, Packaging, and ecommerce solutions
Enabling Partnerships and collaboration for extended access in both National and International markets
Accomplishments
- Successfully Media Coverage Print & Electronic Media coverage more than 50
- Award for Best Employee
- Chairman AI World School was honored at the World Education Summit 2021 by ‘Excellence Leadership in Education Sector.
Education
MBA (Marketing), Madras University (A+ rating Chennai), 2005, M.Sc (Software Engineering), Annamalai University, 2010, Bachelor of Science (B.Sc), Madras University (A+ rating Chennai), The New College - Chennai, 2001, Diploma in Software Management from Pentagon Academy Chennai (Formerly Sabhari Computer Education), Certificate in Digital Marketing (2016): SEO, SEM, Google AdWords, PPC, CPC, Facebook Marketing, Internet Marketing, Marketing Targeting, Display Ads
Personal Information
- Date of Birth: 11/08/1978
- Marital Status: Married
Languages
English
Hindi
Tamil
Urdu
Timeline
Head - Branding & Marketing
Meritus AI Learning Experiences Pvt Ltd
07.2022 - Current
Senior Marketing Manager
Hindustan Group of Institutions
06.2015 - 06.2022
Manager Marketing
TATA Teleservices Ltd
07.2012 - 06.2014
Manager - Marketing
Bharti AXA Life Insurance Pvt Ltd
09.2009 - 06.2012
Associate Manager - Marketing
MetLife India Insurance Pvt Ltd
09.2005 - 08.2009
Senior Executive
ZAK Group International
09.2001 - 08.2005
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