Mohammed Arbaaz Shaikh

The stockport, Mumbai, Growth Marketing head
March 2022- present

Growth Marketing Manager,

• Developed and implemented comprehensive growth marketing strategy that resulted in 20% increase in website traffic and 15% increase in revenue within first 6 months
• Led team of 4 growth marketers and worked closely with cross-functional teams including product, engineering, and sales to drive growth initiatives
• Used variety of marketing channels including paid search, social media, content marketing, and email marketing to drive customer acquisition and and reported on key metrics using tools such as Google Analytics, Mixpanel, and Amplitude to continuously and improve marketing efforts
• Collaborated with team members to achieve target results.
• Prepared pirate funnel for business
• Created North star matrix and one matrix that matters most every 3 months.
• Performed effective competitor analysis using various tools. To gain competitive edge.

The freedom Fragrances, Mumbai,

• Oversaw the planning and execution of all performance marketing campaigns, resulting in a 25% increase in lead generation and a 20% increase in conversions
  Collaborated with the creative team to develop compelling ad copy and creative assets that resonated with target audiences
• Performed A/B testing and experimentation to optimize campaigns and improve performance

Managed a budget of 500,0000 per month and tracked ROI to ensure campaigns were delivering maximum value.

• Media Planning Manager,
• Developed and executed omni-channel media plans across traditional and digital channels, resulting in a 15% increase in brand awareness and a 10% increase in customer acquisition
• Collaborated with agencies and media partners to negotiate rates and secure placements
• Used tools such as Google Analytics, Nielsen, other tools to evaluate and report on campaign performance
• Managed a team of 3 media planners and worked closely with cross-functional teams including creative and sales to ensure alignment with overall business goals.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Reached out to potential customers via telephone, email and in-person inquiries.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Implemented successful approaches to revitalize underperforming product lines and create new profit-generating enterprises.
• Planned and acquired media for multiple digital channels.

• Led development and implementation of business development strategy that resulted in 20% increase in revenue within first year
• Built and maintained strong relationships with key partners and clients to drive business growth
• Conducted market research to identify new business opportunities and evaluated potential partnerships
• Developed and presented sales pitches and proposals to potential partners and clients
• Devised effective marketing, sales and other promotional initiatives.
• Worked with existing customers to increase purchases of products and services.
• Uncovered and qualified prospects and sales opportunities in targeted markets using external resources.