Mohammed israil Shaikh
Regional Sales Manager
Palava City,Dist - Thane, Maharashtra, India
Summary
Result-driven sales professional with 21 year's experience in business development, channel sales management, brand launch ,wide exposure in handling retail channels , experience in handling key accounts & modern trade channels, P & L Management, primary and secondary sales management, team building. Proficient in implementing competitive strategies with proven ability to achieve the preset business target. Possess a focused, customer-oriented approach with a zero negative approach, excellent relationship management skills, and efficiency in dealing with channel trade partners across the industries.
Overview
27
27
years of professional experience
5
5
Certifications
Work History
Regional Sales Manager
Good Drop Wine Cellar’s Pvt Ltd
12.2020 - Current
- Annual sales budget planning, primary & secondary sales, budget & revenue management,collection, distribution, P & L management,team management, channel management, rolling forecast, MOR, projection , annual operating plan, tracking industry data, market intelligence input & monthly sales presentation.
- Monthly sales planning for secondary achievements/sales KPI
- Handling existing distributor's & appoint new distributor's.
- Brand launch & channel development.
- Responsible for delivering assigned sales targets on a monthly, quarterly and yearly basis in retail & modern trade channels.
- Team Size: ASM - 3/TSE – 14 /Off Role CSR - 8 Tot 25
- Off-trade universe base is 3250 & On trade universe base is 5000
- Area coverage through effective pjp & monitoring through SFA tool like Field Assist, Zylem, Bizom etc
- Organised regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product development.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Generated detailed sales reports and forecasts to analyse performance and track progress.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Region Handling: Maharashtra west 1 > Mumbai/Greater Mumbai/Thane dist/Raigad dist/Palghar dist /Pune dist
Sales Manager
B9 Beverages Pvt Ltd (BIRA 91)
01.2020 - 11.2020
- Drive Secondary Sales/Primary Planning/Forecasting/Distribution.
- Handling existing distributor's & appoint new distributor's
- Handling Team of 5 SO & 2 Merchandiser’s/Monitoring on PJP’s & Adherence.
- Smooth Execution of Trade Marketing Activities, Weekly/Monthly Planning & Review
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Area handled Thane,Raigad & Palghar district - Maharashtra
Senior Area Sales Manager
B9 Beverages Pvt Ltd (BIRA 91)
01.2019 - 12.2019
- Oversaw daily, weekly and monthly business reporting and leveraged information to optimise forecasting and future business plans.
- Recognised and rewarded performance to motivate continued success.
- Handled retail as well as institutions in Navi Mumbai & Thane.
- Responsible for sales KPI, including secondary tgt, range selling,increasing WOD which aligned with company objectives.
- Handled promotional activities through trade marketing engagements & BTL.
Senior Retail Manager
B9 Beverages Pvt Ltd (BIRA 91)
09.2017 - 12.2018
- Coordinated with regional management to align store operations with broader company objectives, ensuring consistent performance across all locations.
- Retail Management in the assigned territory, bonding relationship.
- Responsible for secondary target achievements on monthly, quarterly & annual basis.
- Responsible for distribution & brand awareness through mass BTL support & trade engagement.
- Completed daily paperwork and computer entry of sales data as established by management.
- Tracking industry data on monthly basis.
Area Manager
SAB Miller India (AB InBev)
03.2017 - 08.2017
- Handling distributor’s chain, handling primary & secondary sales, budgeting, rolling forecast, collection etc.
- Team handling & leading from front, area coverage.
- Responsible for distributor’s claim settlement/NDC, weekly review with the team & manager.
- Coordination with trade marketing team for BTL activities in assigned areas.
- Ensuring stock availability at distributor point.
- Area Handling: Rest of Maharashtra HQ Location: Aurangabad - India
- Volume Handling: monthly avg of 1 lac cases (SAB+ABI)
- Distributor's Handling: 9 Outlet Base : 4000
- Team Size: TSE -5 CSR -20 Total – 25
Deputy Sales Manager
South African Breweries (SAB Miller India Ltd)
04.2016 - 02.2017
- Handling distributor’s chain, forecasting, handling primary & secondary sales, distribution, collection etc.
- Area coverage planning, beat plan through MJP/PJP.
- Responsible for distributor’s claim settlement/NDC, weekly review with dist team & manager.
- Coordination with trade marketing team for BTL activities in assigned areas.
- Ensuring on stock availability brand pack wise at distributor point.
- Area Handling: Rest of Maharashtra HQ Location: Kolhapur, India
- Volume Handling: monthly avg of 1 lac cases
- Distributor handling: 8 Outlet base :4200
- Team Size: TSE - 4 CSR -14 Total – 18
Deputy Sales Manager
South African Breweries (SAB Miller)
10.2015 - 03.2016
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Handled C& F & Promoters in assigned area
- Primary & Secondary sales, Reporting to VP – Sales, North
- Handled team of 3 TSE & 8 CSR, Coordination with trade marketing team for BTL execution in a assigned area’s
- Dealing with excise authorities on company behalf for assigned area’s
- State handled : Chandigarh UT, Himachal, Uttrakhand
- Achievements : Delivered ever time highest sale in HP state & highest market share in worth more brand in Chandigarh union territory
- Successfully nominated & presented for MD’s award -2016 league silver team category along with 7 team in PAN INDIA.
Management Trainee
South African Breweries (SAB Miller India Ltd)
07.2015 - 09.2015
- Successfully completed MAP (Managerial Advancement Programme) an initiative by human resource for senior employees
- Stint Area/Period: Hyderabad/Bangalore city/Haryana ( Gurgaon/Faridabad ) for period of – 3 Months
- Attained various cross functional induction programme.
- Project: Successfully launch of Hayward s 5000 BOLD beer in Faridabad mkt along with local sales team.
- Promoted to Deputy Manger -Sales & posted to Chandigarh HQ
Assistant Manager-Sales
South African Breweries (SAB Miller India)
07.2013 - 06.2015
- Area Handled : Mumbai metro –Off premise channel, Retails (central, city, harbour/total outlet handled - 350)
- Responsible for secondary targets & various sales KPI.
- Developed strong relationships with key clients by providing exceptional service and support.
- Collaborated with store manager to develop effective merchandising displays, driving increased foot traffic and sales.
- Trained new associates in successful sales and performance strategies.
- Managed accounts to retain existing relationships and grow share of business.
Territory Sales Executive
South African Breweries (SAB Miller India)
07.2005 - 06.2013
- Responsible for achievement of secondary targets/market share for the assigned territory.
- Planning for secondary/ territory volume, new product launch plan, various loyalty programme with the co –ordination of trade marketing team.
- Managing the distributors, distributor’s salesman, own team for the proper execution of sales and marketing plan.
- Responsible to run BTL and visibility drive and various merchandising activities for the assigned territory.
- Building relationship with retailers and distributors, handling the large number’s brand portfolio and SKU’S.
- Develop market intelligence and track the competitor’s activities.
- Proper handling and management of product complaints at the customer/consumer point.
- Prepared and follow-up of monthly journey plan (MJP) of the assigned territory.
- Exposure in handling HORECA segment channels i.e. fine dines, permit rooms, bars and restaurants in Mumbai till 6 years.
- Area: Mumbai metro –ON Premise Channel, HORECA (western, central, harbor, city/total outlet handled - 850)
- Self-motivated, with a strong sense of personal responsibility.
Sales Associates
SHAW WALLACE DISTILLERIES LTD
10.2003 - 06.2005
- Handling wine shops/permit rooms and restaurants, actively participation in secondary scheme planning.
- Built relationships with customers to encourage repeat business.
- Secondary sales target achievement through distributor’s channel.
- Building relationship with bar owners, managers and waiters.
- Supervising and monitoring on permit room schemes and promotional activities.
Assistant Manager-Sales & Operation
M/S.BEERKOOL. (Authorized Service Agent & Distributor of SHAW WALLACE BREWERIES LTD.)
05.2000 - 09.2003
- Orders booking from star hotels, bars and clubs for draught beer kegs (Royal Challenge).
- Handling a team of field technician of 6 to 8 people, ensuring proper and on time deliveries of stocks to the outlets.
- Handling logistics and indent follow up with the factory.
- Follow up of market outstanding and collection/payment through marketing executive.
- Participation done on company behalf by taking responsibilities of installing a beer counter in one-day international cricket match between India vs. England held on 3rd February 2002 and in test match between India vs. westendies held on 9th October to 13th October 2002
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Developed strong working relationships with staff, fostering a positive work environment.
Sales Executive - Spares
Balaji Automobiles (LUCAS –TVS Authorized Dealer)
02.1999 - 01.2000
- Handling requirements/orders & collection of corporate sectors and retails for automobile spare parts.
- Develop new outlets for business in both channels, corporate and retails.
- Coordination with the company for primary indents and requirements.
- Met existing customers to review current services and expand sales opportunities.
Education
PGDM-BA-HB -
Welingkar Institute of Management
Mumbai06.2020
Bachelor of Commerce -
Mumbai University
Mumbai01.2000
Skills
Sales leadership
Strategic planning
Competitive analysis
Forecasting and reporting
Distribution & channel management
Performance evaluations
Sales coaching
Decision-making
Training and mentoring
Budget management
Revenue generation
Profit and loss
Brand launches
Team building
Personal Details
Date of birth: 3 March 1976
Nationality: Indian Passport No: L5966957
Status: Married
Languages Known: English, Hindi, Marathi
Place: Mumbai, India
Date: 18/08/2025
Certification
SAB Workshop Certification 2014: Selling Skill/Getting in negotiation Skill/Analytical Skill/Health & Safety.
Accomplishments
- Delivered ever time highest sale in HP state & highest market share in worth more brand in Chandigarh union territory
- Successfully nominated & presented for MD’s award -2016 league silver team category along with 7 team in PAN INDIA.
- Successfully qualified & selected in to the first batch of MAP- I among 3 candidates in PAN INDIA.
- Achieving the brand wise targets on monthly, quarterly and annually basis with 6 % growth over last year in the assigned territory.
- Stands best performer TSE in the year 2006 in ON promises team & rewarded with foreign trip along with group of trade partners.
- Achieved 2-time MD’s silver & gold award in Mumbai OFF team & Chandigad pan India competition in the year 2015 & 2016 on account of best retail team to increase in market share in worth more portfolio & drive main stream segment.
- Awarded a fully paid business class trip to south Africa with family.
Strengths
Self Starter,Fast learning ability, Strong Work Ethic, Devotion to the given task.
Timeline
Certified Wine Professional From Sonal Holland Wine Academy
03-2023
Regional Sales Manager
Good Drop Wine Cellar’s Pvt Ltd
12.2020 - Current
Sales Manager
B9 Beverages Pvt Ltd (BIRA 91)
01.2020 - 11.2020
Best in Troop at BIRA 91 -Certification Of Recognition
09-2019
Senior Area Sales Manager
B9 Beverages Pvt Ltd (BIRA 91)
01.2019 - 12.2019
Senior Retail Manager
B9 Beverages Pvt Ltd (BIRA 91)
09.2017 - 12.2018
Area Manager
SAB Miller India (AB InBev)
03.2017 - 08.2017
Deputy Sales Manager
South African Breweries (SAB Miller India Ltd)
04.2016 - 02.2017
Deputy Sales Manager
South African Breweries (SAB Miller)
10.2015 - 03.2016
Silver & Gold Medal Award Winner in MD league Pan India SAB Miller
09-2015
Management Trainee
South African Breweries (SAB Miller India Ltd)
07.2015 - 09.2015
SAB Workshop Certification 2014: Selling Skill/Getting in negotiation Skill/Analytical Skill/Health & Safety.
09-2014
Assistant Manager-Sales
South African Breweries (SAB Miller India)
07.2013 - 06.2015
Territory Sales Executive
South African Breweries (SAB Miller India)
07.2005 - 06.2013
Sales Associates
SHAW WALLACE DISTILLERIES LTD
10.2003 - 06.2005
Assistant Manager-Sales & Operation
M/S.BEERKOOL. (Authorized Service Agent & Distributor of SHAW WALLACE BREWERIES LTD.)
05.2000 - 09.2003
Sales Executive - Spares
Balaji Automobiles (LUCAS –TVS Authorized Dealer)
02.1999 - 01.2000
PGDM-BA-HB -
Welingkar Institute of Management
Bachelor of Commerce -
Mumbai University
Similar Profiles
Deepak VishwakarmaDeepak Vishwakarma
Sr. Territory Sales Executive at Good Drop Wine Cellars Pvt LtdSr. Territory Sales Executive at Good Drop Wine Cellars Pvt Ltd
Jonathan BenedictJonathan Benedict
Co-owner at Good Good Good- Natural Wine & FlowersCo-owner at Good Good Good- Natural Wine & Flowers
Libby EdwardsLibby Edwards
Director of Operations at Really Good Boxed Wine, IncDirector of Operations at Really Good Boxed Wine, Inc
Sneha BiradarSneha Biradar
Consulting at Ungate.AI & Whim.betConsulting at Ungate.AI & Whim.bet
Bhoomika M KashyapBhoomika M Kashyap
Project Manager at TENXCLINICALProject Manager at TENXCLINICAL