MOHAN B J

Key Achievements :

• Improved reporting turnaround time by over 40% by automating D+2 Weekly Reports.
• Developed a robust automation solution for Landing Page Data Reports, enhancing accuracy.
• Ensured 100% data compliance and on-time BARC survey delivery via rigorous validation.
• Delivered precise audience estimation models, improving market targeting strategies.
• Enabled real-time anomaly detection via trend and outlier analysis in weekly decks.
• Contributed to the Budde Database, reducing Excel dependency and accelerating analytics.

Key Responsibilities :

• Led data monitoring and vendor performance tracking for the BARC India Survey.
• Executed detailed quality checks across tech/ops teams to ensure data integrity.
• Performed complex weight estimation modeling and statistical analysis for TV audience data.
• Designed and delivered dashboards and performance reports from structured/unstructured data.
• Automated repetitive tasks using advanced Excel, improving reporting efficiency.
• Maintained the internal BI database (Budde) for streamlined historical data extraction.

Key Achievements :

• Successfully delivered Indian Readership Survey (IRS) Clear Decisions databases for 2013, 2014, 2017, and 2019.
• Managed and contributed to BI 2016, BI 2018, and BI 2022 Clear Decisions datasets.
• Delivered Internet Universe Estimation datasets for 2021 (Bharat 2.0) and 2022, contributing to national-level Internet usage estimation.
• Developed and implemented over 50 Excel automation tools, improving reporting efficiency.
• Built dashboards for Nielsen's Digital Ad Ratings (DAR) using Decipher.
• Received 4 “Simply Excellent” awards for outstanding contributions across BI'22, Bharat 2.0, and IRS projects.
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Key Responsibilities :

• Created Clear Decisions databases using Nielsen Survey Processing (NSP) software.
• Responded to client data access requests and handled survey output queries.
• Exported trending data and survey extracts for BI and IRS deliverables.
• Acted as Subject Matter Expert (SME) for NSP implementation in India.
• Conducted tabulation setup and error validation using Quantum for media research studies.
• Coordinated with Data Science for Universe Estimation inputs and timelines.
• Delivered automated reports across Field, CS, and IQC teams.
• Ensured compliance while managing RLD data and sensitive client information.
• Led initiatives for data workflow optimization and reporting automation

• Managed data entry accuracy and quality across telecom and domestic projects.
• Led team in the absence of Team Lead and presented dashboards to clients.
• Achieved 99%+ quality scores.