Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Mohan Krishnan

Mohan Krishnan

Digital Marketer
Chennai

Summary

Innovative and goal-oriented Management professional committed to Digital Marketing profession. Dedicated team player skilled at mediation and conflict resolution. Drives company growth through Paid marketing.

Diligent Digital Marketing professional with over 8+ years of experience driving online growth for businesses. Expertise in SEO, Social Media Marketing and Optimizing, Google Marketing, and Media Buying. Proven track record of achieving measurable results, including a 70% increase in website traffic, 90% increase in social media engagement, and a 55% increase in online sales. Highly skilled in team leadership, content creation, and campaign management. Strong ability to adapt to the ever-evolving digital landscape.

Overview

16
16
years of professional experience
3
3
Certifications

Work History

Assistant Manager

SRM TECHNOLOGIES
08.2021 - Current
  • Created and managed social media campaigns for top automobile dealer brands such as Ford, BMW, Jaguar, Nissan, Honda, Chevrolet, Toyota, KIA, and Jeep in the USA.
  • Optimized content performance through regular analysis of key metrics and data-driven adjustments.
  • Strategized and developed video content for client's website and social media publications.
  • Trafficked advertisements to target audience using specific algorithms for focused exposure.
  • Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
  • Utilized DV360 and DCM to manage and optimize ad campaigns with a 30% increase in conversions.
  • Developed and implemented crisis management strategies for social media to mitigate risks and maintain positive brand image.
  • Managed paid social media advertising campaigns to reach and engage target audiences.
  • Created and distributed monthly newsletters to stay in touch with followers.
  • Streamlined workflow processes, resulting in increased efficiency and productivity within the social media team.

Digital Marketing Manager

BRAND MARVEL
01.2020 - 08.2021
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Increased customer engagement through social media.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Utilized techniques such as cold calling, networking and prospecting to develop new leads.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.

Team Lead

AK DEVELOPMENTS INC
08.2019 - 01.2020
  • Minimized resource and time losses by addressing employee or production issue directly and implementing timely solutions.
  • Trained new team members by relaying information on company procedures and safety requirements.
  • Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
  • Designed strategic plan for component development practices to support future projects.

Social Media Analyst & Content Writer

S A Eon SoftTech Pvt Ltd
12.2016 - 08.2019
  • Audited effectiveness of social media management tools and redesigned to improve efficiency and increase results.
  • Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
  • Increased customer engagement through social media.

Java Programmer & Software

Thought Unique Solutions
03.2010 - 04.2012

Education

Bachelor of Technology - Information Technology

Bharath University
Chennai, India
04.2001 -

Skills

Paid Marketing

Operations management

Employee performance evaluations

Team leadership

Management skill

Communicate/Meet the clients

Social Media trends

Email Marketing

Developing Strategies

Data Analysis

Writing and Editing

SEO and SEM

Listening Skills

Email Marketing

CRM

Social Media Optimizing

Paid Social Media Advertising

Media Buying

Video Editing

Accomplishments

  • Achieved an 80% increase in Facebook followers, 55% growth on Instagram, and 50% YouTube subscriber growth by posting and scheduling content during high-traffic periods using default tools and HootSuite.
  • Successfully managed and optimized ad campaigns utilizing DV360 and DCM, resulting in a 30% increase in conversions.
  • Played a key role in strategic development by analyzing data from various sources, including Google Analytics, website traffic reports, and social media engagement metrics.
  • Effectively managed Paid Media campaigns across Facebook, Google AdWords, and LinkedIn, driving significant traffic and engagement for clients' websites.
  • Led and coordinated a team of 15 members at a digital marketing agency, ensuring the successful execution of campaigns and serving as the primary point of contact with clients.
  • Delivered measurable results, including a 70% increase in website traffic, a 90% rise in social media engagement, and a 55% increase in online sales.
  • Recognized for contributions as a creative team member for the "Chennaiyin Hotmale 2018" award show.
  • Achieved the second place in a Creative Video Contest, receiving a reward prize of 7k.
  • Earned the title of Scrum Master Winner with a certificate.
  • Obtained certification in Google Analytics 4 from Google Inc.
  • Managed official social media pages for renowned brands, such as Poorvika Mobiles, Hotmale Priceless Style, Ran India Steels, Otto Shirts, Kiscol Grands Hotel, Sunland Oil, and Iswarya Fertility Center Chennai.
  • Led political campaign management for a Member of Parliament in India.
  • Successfully managed entire digital marketing programs for SaaS-Based Software company GINGA FLEETS and Cyber Security Software company CYBERNEXA.
  • Created and managed Facebook Display & Video PAID Campaigns for USA clients, supporting more than 100+ Automobile Pages.
  • Demonstrated expertise in data analysis, writing and editing, SEO and SEM, listening skills, email marketing, CRM, social media optimization, paid social media advertising, media buying, and video editing

Certification

Google Analytics 4

Timeline

Google Analytics 4

12-2025

Meta Ads

12-2025

Google Ads

12-2024

Assistant Manager

SRM TECHNOLOGIES
08.2021 - Current

Digital Marketing Manager

BRAND MARVEL
01.2020 - 08.2021

Team Lead

AK DEVELOPMENTS INC
08.2019 - 01.2020

Social Media Analyst & Content Writer

S A Eon SoftTech Pvt Ltd
12.2016 - 08.2019

Java Programmer & Software

Thought Unique Solutions
03.2010 - 04.2012

Bachelor of Technology - Information Technology

Bharath University
04.2001 -
Mohan KrishnanDigital Marketer