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Mohan Sivaraman Nair
Mumbai
Work Preference
Summary
Innovative Creative Leader with 26 years of experience in creative direction, UI/UX design, and brand strategy. Head of Creative Services at Kaden, driving APAC operations and integrating Generative AI into workflows. Expertise in managing high-velocity campaigns and developing design systems for global brands. Committed to fostering collaboration and delivering impactful results in fast-paced environments.
Overview
1
1
Certification
17
17
years of professional experience
Work History
Head of Creative Services
Kaden (ClearPier Group)
04.2021 - Current
- Lead end-to-end creative services for APAC region across a top-tier mobile advertising technology platform specializing in rich media and interactive ad solutions.
- Pioneered Generative AI integration (Adobe Firefly, Midjourney, Runway, UXPilot, Claude) into live production workflows, achieving ~30% reduction in campaign delivery time without additional headcount.
- Introduced Dynamic Creative Optimization (DCO) workflows enabling personalized ad experiences at scale across global publisher networks, increasing revenue potential.
- Manage cross-functional team of 10+ designers, animators, and developers delivering 60+ rich media and interactive campaigns annually across iOS, Android, and web platforms.
- Oversee premium mobile ad formats: interstitials, rewarded video, native ads, playable ads, and MRAID 2.0/3.0-compliant rich media banners optimized for CTR, VTR, ROAS, and conversion metrics.
- Serve as senior creative consultant on new business pitches, product roadmap planning, and strategic presentations to C-level stakeholders and enterprise clients.
UI/UX Digital Head
Indicia Worldwide
Mumbai
01.2016 - 01.2021
- Directed digital creative and UI/UX strategy for global FMCG portfolio (Nestlé, L'Oréal, Unilever, Campari Group) across 15+ digital platforms and 40+ regional markets.
- Improved average conversion rates by 20% through data-driven UX iteration, usability testing, and behavioral analysis across web and mobile properties.
- Designed and tested 100+ UI components, call-to-action buttons, landing pages, and user flows, reducing average bounce rate by 15% across key client websites.
- Built and maintained design systems and component libraries, ensuring brand consistency across digital touchpoints and enhancing user experience during regional rollouts.
- Directed integrated campaign delivery across digital, print, outdoor, and retail, aligning messaging for global brand launches and seasonal initiatives to maximize audience engagement.
Senior Ad Creative Technology Specialist
Yahoo! Inc.
Mumbai
01.2010 - 01.2016
- Delivered landmark Star TV Life OK Channel launch campaign reaching 5M+ viewers, integrating live data feeds with dynamic rich media ad units.
- Developed advanced mobile ad formats (adhesion, expandable, takeover, scroll-follow) via Celtra, driving growth in mobile ad revenue and enhancing user engagement.
- Pioneered industry-wide Flash-to-HTML5 transition post-2012, leading internal upskilling, vendor onboarding, and best-practice development across APAC.
- Managed ad technology support and creative teams across India and Southeast Asia, overseeing execution of 200+ rich media campaigns annually for enterprise clients.
Education
Advanced Diploma - Web Graphics & Multimedia Design
Edit Institute of Design and Graphic Arts
India01-1996
Bachelor of Commerce - undefined
University of Mumbai
India01-1995
Skills
- Creative Direction UI/UX Design Visual Design Brand Identity Campaign Strategy Design Systems Creative Technology
- HTML5 MRAID 20/30 Rich Media Programmatic Creative Creative optimization Mobile Advertising iOS & Android Ad Formats Playable Ads
- Generative AI Tools: Adobe Firefly Midjourney Runway UXPilot Claude Figma AI Perplexity
- Ad Tech Platforms: DCM/DV360 Yahoo Ad Manager Celtra Sizmek Smartly Apple Search Ads Google UAC
- Design & Production: Figma Adobe Photoshop Illustrator InDesign After Effects Animate CC Sketch Adobe XD
- Technical Oversight
- Creative leadership
- Team leadership
- Leadership & Strategy: Team leadership
- Concept development
- User experience
- Advertising campaigns
- Design management
- Digital Engagement Strategy
- Concept creation
- Collaboration
- Problem solving
- Time management
- Analytical skills
- Multitasking
- Team collaboration
- Creative problem solving
- Decision making
- Client relations
- Customer engagement
- Task prioritization
- Content creation
- Digital marketing
- Branding
- Product marketing
- Market research
- Strategic marketing
- Integrated Campaigns
- Visual communication
- Campaign planning
- Brand development
Certification
- Integrating Generative AI into the Creative Process | LinkedIn Learning
- Digital Marketing Fundamentals | Udemy
KEY ACHIEVEMENTS
AI-Powered Production Workflow Transformation | Kaden | 2022–2024, Redesigned end-to-end campaign production pipeline integrating Generative AI tools (Adobe Firefly, Midjourney, Runway) for asset generation, concept iteration, and rapid variant creation., Result: ~30% reduction in campaign delivery time across 60+ campaigns annually with zero additional headcount; enabled scaling to 90+ campaigns per year., FMCG Digital Design System & Conversion Optimization | Indicia Worldwide | 2017–2020, Architected comprehensive multi-brand design system and component library across 15+ digital platforms for Nestlé, L'Oréal, Unilever, and Campari Group., Results: +20% average conversion rate uplift; -15% bounce rate reduction across key client web and mobile touchpoints from 100+ UI component iterations.
Section name
References and supporting portfolio materials available upon request. Behance: behance.net/mohansivaraman | Figma Team ID: 1177220534010567880
Languages
English
Intermediate (B1)
Timeline
Head of Creative Services
Kaden (ClearPier Group)
04.2021 - Current
UI/UX Digital Head
Indicia Worldwide
01.2016 - 01.2021
Senior Ad Creative Technology Specialist
Yahoo! Inc.
01.2010 - 01.2016
Bachelor of Commerce - undefined
University of Mumbai
Advanced Diploma - Web Graphics & Multimedia Design
Edit Institute of Design and Graphic Arts