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Mohan Sivaraman Nair
CREATIVE & GENAI ART DIRECTOR
Mumbai,MH
Work Preference
Summary
Innovative Creative Leader with 26 years of experience in creative direction, UI/UX design, and brand strategy. Head of Creative Services at Kaden, driving APAC operations and integrating Generative AI into workflows. Expertise in managing high-velocity campaigns and developing design systems for global brands. Committed to fostering collaboration and delivering impactful results in fast-paced environments.
Overview
1
1
Certification
17
17
years of professional experience
Work History
Senior Designer / Creative Technologist
Kaden (ClearPier Group)
Cananda
04.2021 - 08.2026
- Integrated GenAI tools and AI enabled workflows including Adobe Firefly, Midjourney, Runway, Figma AI, and Claude into creative production environments, contributing to 30% improvement in campaign throughput and supporting delivery of 90+ campaigns annually.
- Directed concept development, art direction, and visual execution for 60+ interactive, digital, and social campaign
assets annually across web, iOS, and Android platforms. - Established scalable visual systems and Dynamic Creative Optimization (DCO) templates supporting content
personalization, asset scalability, and campaign deployment across APAC publisher networks. - Collaborated with Creative Directors, Copywriters, Producers, and Technology Leads to shape creative concepts, present visual explorations, and deliver pixel perfect digital experiences within accelerated production timelines.
UI/UX & Digital Designer
Indicia Worldwide
Mumbai
01.2016 - 01.2021
- Led digital design and campaign asset development across 15+ platforms and 40+ regional markets for global brands including Nestlé, L'Oréal, Unilever, and Campari Group.
- Developed multi brand design systems, component libraries, visual templates, and standardized frameworks,
enabling 100% brand consistency across high volume digital and social deployments. - Delivered integrated creative assets a cross digital, print, social, and OOH channels for major FMCG product launches across APAC and global markets.
- Directed integrated campaign delivery across digital, print, outdoor, and retail, aligning messaging for global brand launches and seasonal initiatives to maximize audience engagement.
Senior Ad Creative Technology Specialist
Yahoo! Inc.
Mumbai
01.2010 - 01.2016
- Delivered landmark Star TV Life OK Channel launch campaign reaching 5M+ viewers, integrating live data feeds with dynamic rich media ad units.
- Developed advanced mobile ad formats (adhesion, expandable, takeover, scroll-follow) via Celtra, driving growth in mobile ad revenue and enhancing user engagement.
- Pioneered industry-wide Flash-to-HTML5 transition post-2012, leading internal upskilling, vendor onboarding, and best-practice development across APAC.
- Managed ad technology support and creative teams across India and Southeast Asia, overseeing execution of 200+ rich media campaigns annually for enterprise clients.
Education
Advanced Diploma - Web Graphics & Multimedia Design
Edit Institute of Design and Graphic Arts
India01-1996
Bachelor of Commerce - undefined
University of Mumbai
India01-1995
Skills
- Creative Direction UI/UX Design Visual Design Brand Identity Campaign Strategy Design Systems Creative Technology
- HTML5 MRAID 20/30 Rich Media Programmatic Creative Creative optimization Mobile Advertising iOS & Android Ad Formats Playable Ads
- Generative AI Tools: Adobe Firefly Midjourney Runway UXPilot Claude Figma AI Perplexity
- Ad Tech Platforms: DCM/DV360 Yahoo Ad Manager Celtra Sizmek Smartly Apple Search Ads Google UAC
- Design & Production: Figma Adobe Photoshop Illustrator InDesign After Effects Animate CC Sketch Adobe XD
- Technical Oversight
- Creative leadership
- Team leadership
- Leadership & Strategy: Team leadership
- Concept development
- User experience
- Advertising campaigns
- Design management
- Digital Engagement Strategy
- Concept creation
- Collaboration
- Problem solving
- Time management
- Analytical skills
- Multitasking
- Team collaboration
- Creative problem solving
- Decision making
- Client relations
- Customer engagement
- Task prioritization
- Content creation
- Digital marketing
- Branding
- Product marketing
- Market research
- Strategic marketing
- Integrated Campaigns
- Visual communication
- Campaign planning
- Brand development
Certification
- Integrating Generative AI into the Creative Process | LinkedIn Learning
- Digital Marketing Fundamentals | Udemy
KEY ACHIEVEMENTS
AI-Powered Production Workflow Transformation | Kaden | 2022–2024, Redesigned end-to-end campaign production pipeline integrating Generative AI tools (Adobe Firefly, Midjourney, Runway) for asset generation, concept iteration, and rapid variant creation., Result: ~30% reduction in campaign delivery time across 60+ campaigns annually with zero additional headcount; enabled scaling to 90+ campaigns per year., FMCG Digital Design System & Conversion Optimization | Indicia Worldwide | 2017–2020, Architected comprehensive multi-brand design system and component library across 15+ digital platforms for Nestlé, L'Oréal, Unilever, and Campari Group., Results: +20% average conversion rate uplift; -15% bounce rate reduction across key client web and mobile touchpoints from 100+ UI component iterations.
Section name
References and supporting portfolio materials available upon request.
Languages
English
Intermediate (B1)
Timeline
Senior Designer / Creative Technologist
Kaden (ClearPier Group)
04.2021 - 08.2026
UI/UX & Digital Designer
Indicia Worldwide
01.2016 - 01.2021
Senior Ad Creative Technology Specialist
Yahoo! Inc.
01.2010 - 01.2016
Bachelor of Commerce - undefined
University of Mumbai
Advanced Diploma - Web Graphics & Multimedia Design
Edit Institute of Design and Graphic Arts