MOHAN V
Email Campaign Specialist
Chennai,TN
Summary
Experienced and results-oriented Email Marketing Specialist with a 5-year track record of driving engagement, conversion, and ROI through strategic, data-driven email campaigns. Proficient in Klaviyo, HubSpot, and Mailchimp, leveraging advanced segmentation, workflow automation, and performance analytics, with a proven track record of increasing open rates by 30% and improving inbox placement to 95%. Adept in A/B testing, list management, HTML email design, and email deliverability best practices, ensuring compliance with GDPR and CAN-SPAM regulations. Actively enhancing skills in Salesforce Marketing Cloud for personalized lifecycle campaigns. Collaborative team player with a focus on brand alignment and measurable outcomes. Eager to bring expertise and drive impact in a dynamic marketing environment.
Overview
5
5
years of professional experience
3
3
Certifications
Work History
Email Campaign Specialist
Genxlead
Chennai, Tamil Nadu
03.2020 - Current
- Company Overview: Genxlead Solutions Pvt Ltd | Chennai | March 2020 — Present
- Senior Email Campaign Specialist
- Plan, develop, and execute targeted email marketing campaigns across multiple customer segments to drive engagement, conversions, and retention
- Manage campaign workflows using tools such as Klaviyo, HubSpot, and Mailchimp, with a strong focus on segmentation, automation, and performance tracking
- Conduct regular A/B testing to optimize subject lines, content layout, CTAs, and send times to improve open rates, click-through rates, and conversion metrics
- Monitor and improve email deliverability through list hygiene, suppression management, and adherence to industry standards and compliance (GDPR, CAN-SPAM, CCPA)
- Collaborate with cross-functional teams including design, product, and marketing to align messaging and campaign timing with business goals and promotional calendars
- Implement lifecycle email programs such as welcome series, cart abandonment, re-engagement, and post-purchase campaigns
- Maintain high standards of creative quality, brand consistency, and responsiveness across devices and platforms
- Currently developing expertise in Salesforce Marketing Cloud to expand campaign capabilities and support future omni-channel marketing initiatives
- Stayed updated on industry trends to refine email marketing strategies
Education
B.Tech/B.E. -
Prathyusha Engineering College
01.2019
XIIth - English
Shree Niketan Matriculation And Hr Sec School
Tiruvallur, India01.2015
Xth - English
Jacob Group of Schools
Tiruvallur, India01.2013
Skills
- Email Campaign Strategy
- A/B Testing & Optimization
- Copywriting & Content Creation
- Personalization & Dynamic Content
- Campaign Reporting & Analytics
- Email Deliverability
- List Segmentation & Hygiene
- Data Analysis & Insights
- Email Authentication
- HTML and CSS Email Design
- Microsoft Office and Google Sheets
Certification
- HubSpot Academy Email Marketing
- Klaviyo Product Certificate
- Klaviyo Deliverability Certificate
LANGUAGES
English
Tamil
Telugu
OTHER PERSONAL DETAILS
- City: Chennai
- Country: INDIA
Timeline
Email Campaign Specialist
Genxlead
03.2020 - Current
B.Tech/B.E. -
Prathyusha Engineering College
XIIth - English
Shree Niketan Matriculation And Hr Sec School
Xth - English
Jacob Group of Schools
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