Mohan Wilson

I have been sent by the Global Headquarters of Nissan Motor Corporation from Japan to India in a dual role as Marketing Director with enhanced responsibilities to lead Corporate Strategy function as part of the Brand transformation initiatives since 2022 to turn around the business in India and drive volume & profit.

• Developed mid-term Corporate strategy roadmap for India (2022 - 2028) in alignment with Global functions in Japan. Government interactions representing Nissan at local authorities
• Received Global CEO Award in 2023 for Business transformation initiatives incl. turn around in COP
• Developed Brand strategy for Nissan in India involving new Brand positioning, Marketing Communication , Product strategy
• Responsible Monthly Sales & Marketing Performance steering to successfully deliver key business KPIs (Brand / Retail / Wholesale / Profit)
• Led Go-to market strategies along with the Launch preparation for 3 fully new Global products made in India
• I led the Launch of the All-New Nissan TEKTON spearheading Sales & Marketing functions towards the Global World Premiere in India along subsequent market introduction across dealers.
• Deployed several 1st in the Industry AI powered Digital Customer Experience initiatives which supported Consumer engagement and fueled Sales opportunities.

• I planned Global Marketing strategy for INFINITI, established global media partnerships in North America with Google, Meta, Amazon along with weekly S&M performance steering of key markets (US, Canada, China) reporting to the Global Sales & Marketing Division head. I received the Global CEO award as core member of the INFINITI Global team which drove initiatives towards break even COP.

• I have led cross-functional teams across US, China, Middle East, Japan towards Global Model Launches such as f.e. World Premiere INFINITI QX50 at L.A. Autoshow in 2017, Beijing Motorshow 2018 and the World Premiere INFINITI QX80 in Dubai, UAE, 2017. I have led the Launch of the INFINITI Special Edition series «Edition 30» with reveal at Pebble Beach Concours d'Elegance, US.
• Worked effectively in fast-paced environments.
• Self-motivated, with a strong sense of personal responsibility.
• Proved successful working within tight deadlines and a fast-paced environment.

• I have led successfully new Model Launches for AUDI AG (Q2 / A5 / A8) across Global M&S division with roll out in EUR, China and Middle East ensuring Brand consistency, right Launch Volume - & Mix, pricing and AUDI AG board alignment. Showcased products at Geneva & Frankfurt Motor shows and supported the local German market with various initiatives during the Launch.
• I have led the Annual Global product presentations showcasing the future product portfolio to international markets attended.
• Led cross-functional teams to drive product development and ensure alignment with global market strategies.
• Managed global product launches, coordinating efforts across marketing, sales, and distribution channels for maximum impact.
• Oversaw global product development and partner relationships, enabling footprint expansion into new markets.
• Developed comprehensive go-to-market plans for each region, ensuring consistent messaging and positioning across all channels.
• Managed cross-functional teams to successfully launch new products in multiple international markets.
• Improved overall profitability with thorough market research, competitive analysis, and effective pricing strategies.
• Led successful global product launches, coordinating with sales, marketing, operations, and support teams to ensure seamless execution.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

• I have led long term Corporate strategy planning for Audi India with the roadmap towards 2020 to growing brand, volume, profit and network expansion along with a new product portfolio in alignment with local VW Group entities VW, Skoda, Porsche, Lamborghini and HQ functions in Germany.

• I have established an end to end Digital Customer Journey ecosystem integrating processes, Customer facing portals and back-end with Salesforce.com and the owners only Audi Club Community. Led key S&M Retail Sales acceleration project with improvements across dealer network. Developed World's first fully integrated Audi A3-B D Campaign which got rewarded across India, South East Asia and US.

• Part of team who set up Audi business in India. Rolled out Brand initiatives, launched new Products (A8, R8, Q7, TT), established Retail Marketing processes & developed local Media partnerships

• Drove E-Commerce initiative to drive Digital Sales growth for AXA in Germany