Summary
Overview
Work History
Education
Skills
Websites
Portfolio Link
Languages
Customer Reach Out Platforms
Personal Information
Timeline
Generic
MOHANKUMAR MANI

MOHANKUMAR MANI

Chennai

Summary

At UEDUCATE GLOBAL, we identified the appropriate government. Departments presented proposals to the Digital Education Department and received approval for uploading the company’s content to NCERT’s website, DHIKSHA. Successfully signed an MoU with 'SAMGRA SHIKSHA' of the Tamil Nadu government. To install the company’s digital content in 493 gov. Schools spread across six districts.

For Bobo Ventures Pvt. LTD., I have developed a cloud-monitored and AI-integrated security solution product named ‘GUARD-B4’ for households, bank ATMs, and commercial establishments, which was awarded by IIT Bombay and recognized by DPIIT (Startup India).

Handled a wide range of creative services, collaborating with creative services peers, subordinates, and vendors to produce marketing, other print communications, online communications, and all kinds of visual projects.

To add more, I have hands-on experience in creative designing in print media with tools like Photoshop, Illustrator, etc.

I also have wide experience in corporate movies and ads. Film production, from concept to delivery level, involves getting the work done through various departments, such as organizing pre-production and post-production teams.

In print media, I am well-versed in pre-printing requisites, production techniques, quality management, and visualizing.

In case of events, I have a proven track record of dealing with the Singapore Tourism Board as a single person to deliver all the print and visual needs, as per their guidelines for the Zak Salaam India Expo, started by ZAK Trade Fairs and Exhibitions in the year 2006.

Developing and implementing communication strategies for reaching employees and other stakeholders.

Providing communications counsel and expertise to executives and managers for issues management, benefits communications, and employee relations.

Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for Karadi Path Education Company.

Complete marketing communication delivery for national operations across six states for Karadi Path Education Company – school channel team.

Complete marketing communication delivery for rural areas of Tamil Nadu, AP, Rajasthan, and Karnataka for Karadi Path Education Company - Micro Tutor channel.

Complete marketing communication, dealer distribution network management for national operations across six states and five countries for Southern Agro Engine Pvt. Ltd., an OEM in the manufacturing of petrol, kerosene engines, and farming equipment.

Complete marketing communication delivery for ‘The Southern Pressure Castings Ltd.’.

Overview

34
34
years of professional experience

Work History

DGM - MARKETING COMMUNICATION

UEDUCATE GLOBAL Pvt. Ltd.
Chennai
03.2024 - Current
  • Identified specific central Govt. department, presented a proposal and got approval from NCERT Board to upload the Digital Format 'KATBOOK' on their 'Dhiksha Portal'
  • Established contact with Russian, Singapore, Malaysia, UAE and German Universities and ensured partnerships
  • Brand Management (Newspaper Ads. & Newsletters)
  • Developed dossier for Franchisee Channel
  • Formed companies in Singapore and UK to expand the business operations
  • Corporate Movie, Corporate Folder, Brochures for various business verticals

HEAD - MARCOM

BOBO VENTURES
Chennai
12.2015 - 02.2024
  • Branding & Communication for 'VAISHNAVI DAIRY'
  • Developed a CLOUD MONITORED, AI INTEGRATED SECURITY SOLUTION PRODUCT, 'GUARD-B4' for Households, Bank ATMs, Vehicles and Commercial Establishments, which was awarded by IITBOMBAY and recognized by DPIIT (STARTUP INDIA)
  • Developed an Airport Infrastructure concept 'RUN THE RUNWAY' which was awarded by IIT-MADRAS
  • Developed a product called www.hurrayindia.com, a platform for SHOWCASING NATIVE AND GI PRODUCTS and www.dealsandoffers.in a platform for advertisers to park their OFFERS & DEALS.
  • Developed a product called 'www.schoolomail.com' - a two-way communication tool for school management

HEAD - MARCOM

KARADI PATH EDUCATION COMPANY
06.2012 - 11.2015
  • Setting up Karadi Path owned HUB CENTREs in upcountry markets, which are supposed to be a demo place as well as a service centre to all the franchisees who are appointed in those districts.
  • End to End marketing communication for the Micro Franchisee Network
  • The communications were specially strategized to attract semi urban and rural markets
  • Defined systems and processes to maintain the entire franchisee operations

Manager-Corporate Communications

SOUTHERN AGRO ENGINE PVT. LTD.
07.2009 - 05.2012
  • Budget management. To deliver all marketing activity within the stipulated budget.
  • Organize company's presence in Trade Shows and events.
  • Manage the website and ensure it is constantly up to date.
  • Develop collateral and presentation and ensure they are constantly up to date.
  • Achieve frequent, timely and positive media coverage across all available media.
  • Conduct market research in order to identify market requirements for current and future products.
  • Develop and implement a company-wide plan to push product, working with all departments for its execution.
  • Coordinating with media agencies. Production Houses, PR, advertising and brand building exercises
  • Design & development of In-house and External communication tools for different media
  • Vendor management on media related activities

Manager - Print & Corp. Communications

ZAK TRADE FAIRS & EXHIBITIONS
11.2006 - 06.2009
  • Handled the development & pre-press of the bi-monthly magazine released by the organisation called 'Fenestration World'
  • Handled the 'Brand Management' assignment, based on the MoU signed with DORMA India Pvt. Ltd., a global player in the Fenestration Industry.
  • Prepared a fresh proposal with an animated walk through for 'Zak Apollo Life' - a mega awareness expo planned in collaboration with 'Apollo Hospitals', Chennai.

Creative Head

D Plus AD
12.2004 - 11.2006
  • Conceptualised and produced 2 theatre advertisements for RMKV, one among the leading brands in silk garments, and 5 more for various other clients from all over Tamil Nadu.
  • Developed educational content for satellite education delivered by Everonn Systems India Ltd.
  • Everonn appointed D Plus AD as its authorized Advertising Agency after successful completion of Phase I
  • Created new strategies that resulted in entry of new accounts including Lason India Ltd., Tata AIG, wowchennai.com, SSi, Aptech, HCL Peripherals, Bio-Carre, Global Infoserv Ltd., Hexaware Technologies

PRACTICE LEAD

BLEUPHISH LLC, USA
11.2002 - 12.2004
  • Successfully planned, executed & delivered complete Web Design assignment offered by Pfizer, USA, a leading pharmaceutical company.
  • Assigned to do Business Analysis of about 240 regional operations by Pfizer, USA, to understand their individual requirement, develop white papers and distribute the work flow among various technical teams in the offshore development centre and to deliver with highest degree of quality and on time.
  • The complete US$2.4 million project was delivered in an appreciable manner which resulted in some more software development projects from Pfizer.

CLIENT SERVICE MANAGER

DESIGNS INC.
02.1991 - 11.2002
  • Company Overview: Madurai & Chennai
  • Manage Commercial Designing, Marketing and Communication for the centre involved in training the students on 2D & 3D Graphics Packages like Authorware, Photoshop. Illustrator, Page Maker, Free Hand, Quark Expresses, 3D Studio Max, etc.
  • Client Consultation
  • Creative Development includes copywriting, graphic design, video production, etc.
  • Media Planning and Buying
  • Selection of most effective media channels (Radio, TV, print) to reach the target audience.
  • Negotiation and buying media space/time.
  • Branding and Positioning
  • Campaign Management
  • Public Relations
  • Manages brand reputation and handles communication with the public/media.
  • Madurai & Chennai

Education

B.E. - Mechanical (Course completed)

Adhiparasakthi Engineering College
Melmaruvathur
01.1990

Higher Secondary -

Madras Christian College Hr.Sec. School
Chennai

Matriculation -

TVS Lakshmi Matriculation Hr.Sec. School
Madurai
01.1990

Skills

  • Adobe Illustrator
  • Adobe Photoshop
  • MS Excel
  • MS Word
  • MS PowerPoint
  • CorelDRAW
  • Print design and production
  • Content and Copywriting
  • Internal and external communication
  • Written Communication and Project Proposals
  • Presentations
  • Liaison with private and government bodies
  • Public Relations
  • Media and CRM
  • Corporate movies
  • TV and theatrical commercials
  • Radio jingle
  • Systems and Processes
  • Braze
  • Marketo
  • Adobe Campaign
  • Websites and portals
  • Television and theatrical commercials production
  • Radio jingle production
  • Media Planning and Agency Management
  • Customer relations
  • Multitasking Abilities
  • Public relations
  • Vendor management
  • Creative development
  • Training & Development
  • Team building
  • Supervision and leadership
  • Self-Directed

Portfolio Link

https://drive.google.com/drive/folders/1Ur7S_IIPttlpODsTv3Fav5yALQt8vpen?usp=drive_link

Languages

ENGLISH (Proficient - Think, Speak, Read & Write)

TAMIL (Proficient - Think, Speak, Read & Write)

HINDI (Read & Write)

KANNADA (Think, Speak)

Customer Reach Out Platforms

  • Braze
  • Marketo
  • Adobe Campaign

Personal Information

  • Passport Number: Z4557421
  • Date of Birth: 11/25/68
  • Marital Status: Married

Timeline

DGM - MARKETING COMMUNICATION

UEDUCATE GLOBAL Pvt. Ltd.
03.2024 - Current

HEAD - MARCOM

BOBO VENTURES
12.2015 - 02.2024

HEAD - MARCOM

KARADI PATH EDUCATION COMPANY
06.2012 - 11.2015

Manager-Corporate Communications

SOUTHERN AGRO ENGINE PVT. LTD.
07.2009 - 05.2012

Manager - Print & Corp. Communications

ZAK TRADE FAIRS & EXHIBITIONS
11.2006 - 06.2009

Creative Head

D Plus AD
12.2004 - 11.2006

PRACTICE LEAD

BLEUPHISH LLC, USA
11.2002 - 12.2004

CLIENT SERVICE MANAGER

DESIGNS INC.
02.1991 - 11.2002

B.E. - Mechanical (Course completed)

Adhiparasakthi Engineering College

Higher Secondary -

Madras Christian College Hr.Sec. School

Matriculation -

TVS Lakshmi Matriculation Hr.Sec. School
MOHANKUMAR MANI