MOHD. ADEEB SIDDIQUI
Kanpur
Summary
- Dynamic B2B Marketing Manager with a proven track record of driving growth through innovative marketing strategies across various channels. Successfully increased organic website traffic by 35%, boosted lead generation by 20%, and improved customer conversion rates by 30% through effective CRM system
- Adept in conceptualizing, implementing and developing communication strategies ,marketing plans ,process operations, procedures and service standards with top to bottom line profitability.
- Professionally Certified in Digital Marketing, Customer Relationship Management & Advanced Copywriting.
- Proficient in SEO, SMO, Email Marketing, Web Analytics, Google AdWords & other tools and techniques of Digital Marketing.
- Monitoring and managing Public Relations, Media Liasioning, Content writing, Client Servicing, Image & Crisis
Management, coordinating internal as well as external communications across various media channels and
LOB's. - International Exposure to Paris, Germany, UAE, Australia and other countries for business networking, industry
events and tradefairs. - Associated with HL Agro Products Pvt Ltd. as the AGM/ Brand Manager for over 8 years.
- Spearheading the marketing, events & communication initiatives of subsidiary company – Wilmington Foods
based in Sharjah, UAE for the last three years. - Worked with Perfect Relations as the Lead Manager – UP East for over 6 years.
- Team player with strong analytical and leadership skills.
Overview
22
22
years of professional experience
4012
4012
years of post-secondary education
Work History
Brand Manager
HL Agro Products Pvt. Ltd.
04.2018 - Current
- Building a strong brand connect with the target audience through campaigns, events, and partnerships
- Maintaining consistency in brand image, positioning, and communication across all customer touch points
- Ensuring all marketing and communications articulate proper content and image of the organization across all mediums
- Lead the development of communication content across all media channels (newsletter, websites, social media, etc.) to increase awareness of the organization's mission and encourage followers to become constituents
- Manage creative/graphics development for print, digital and merchandising requirements
- Ensure web development and delivery supports effective communication of organization messages
- Strategizing & implementing SEM, SEO, UX, Google Analytics, Google AdWords, GTM, Facebook designs, digital marketing campaigns
- Manage the company's participation to events & trade fairs
Marketing Communications Manager
HL Agro Products Pvt. Ltd.
05.2016 - 03.2018
- Strategically align with overall branding & marketing goals of HL Agro's business
- Extend support by creating content/collaterals/contextual messaging, etc
- For demand generation, GTM initiatives, brand building, thought leadership initiatives, social media marketing projects, training services, and more
- Manage the internal & external communication channels of the organization
- Lead digital marketing activities - Content Marketing, PPC, SEO/SEM, Social Media, PR, Blogger Outreach
- Manage the company website with content updates
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with agencies and other vendor partners
- Prepare and manage external newsletters
- Manage the company's participation to trade shows
- Strategizing & implementing communication campaigns targeted for global outreach of our product portfolio
- Handling Media, PR & events, producing content for press releases, media invites, spokesperson profiles & speeches
Lead Manager - UP East
Perfect Relations
02.2010 - 04.2016
- Preparing a PR strategy and plan for the year, executing the same making necessary modifications as and when needed
- Developing relationships with identified media houses in UP East on an ongoing basis
- Collating and analyzing data pertaining to spend and strategy of various competitors on an ongoing basis
- Assisting group companies / Industry Associations as and when needed, in various PR related activities
- Following up with media for coverage as and when needed
- Drafting press releases, invites & other media related documentation
- Conceptualizing, planning and executing PR activities & subsequent coverage
- Formulating proposals for the client
- Client Servicing, Account Management & Crisis Management
- Preparing presentations and communication reports of the client on periodical basis
- Clients Handled: Uninor, Mercedez, Motorola, Polycom, Techcom, Affle, Acer, NVIDIA, Max Life, Luna Ergonomics, Intex
- Projects Handled: Uninor Unihome offer, Uninor Rahat Programme, Intex product Launch, OLPC (One Laptop Per Child), Techcom entry in UP East, Alibaba.com, Sify
Manager (Marketing & Media)
Picasso Animation College
06.2008 - 01.2010
- Analysing latest marketing trends and tracking competitors' activities and providing valuable inputs for fine tuning sales & marketing strategies
- Liasioning with media professionals, arranging special events/ promotions, organizing press conferences and ensuring the collateral to be on target with the intended message
- Managing the publicity strategies and actively involved in preparing publicity brochures, hand-outs, promotional videos etc
- Evaluating advertising and promotional programmes and ensuring its compatibility with the target customers
- Managing sales and marketing operations, ensuring accomplishment of set business targets
- Exploring new business opportunities in various segments along with concerned branches in the states
- Handling Media, PR & Events of the organization
- Designing & Composing the write-ups for mass- mailing, sms campaigns, press-invites & press-releases
Administrative Officer
Rajiv Gandhi School for Management Studies & Research
05.2003 - 06.2006
- Executive support to the Assistant Director and his team and assisting in all areas included in the mandate of the office
- Supporting the Assistant Director by managing or leading emerging priorities and initiatives
- Liaisoning with internal and external stakeholders
- Strategic development of the portfolio's human resources functions including organization development
- Making recommendations regarding improving operational effectiveness and assuming a leadership role for the development and execution of specific projects regarding efficient administrative systems
- Planning all renovations, including budget oversight, design, furnishings, and materials
- Responsible for Inventory and control of furnishings and computer resources
Education
MBA - Finance & Marketing
Amity University
B.Com. -
Lucknow University
XII - undefined
Central School
X - undefined
Central School
Skills
Marketing Communications
Accomplishments
- Topper in Senior Secondary (XII) Board securing 85%.
- Certified Google AdWords & Analytics Professional.
Training
Reliance Communications: 6 weeks, Gained exposure in commercial procedure of billing & working on SAP.
Timeline
Brand Manager
HL Agro Products Pvt. Ltd.
04.2018 - Current
Marketing Communications Manager
HL Agro Products Pvt. Ltd.
05.2016 - 03.2018
Lead Manager - UP East
Perfect Relations
02.2010 - 04.2016
Manager (Marketing & Media)
Picasso Animation College
06.2008 - 01.2010
Administrative Officer
Rajiv Gandhi School for Management Studies & Research
05.2003 - 06.2006
XII - undefined
Central School
X - undefined
Central School
MBA - Finance & Marketing
Amity University
B.Com. -
Lucknow University
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