Mohd Akram
Mumbai
Summary
Metrics-driven Category Manager with 9 years of work experience across Indian & Middle-East E-Commerce organizations. Demonstrated key competency in data-backed category planning and business growth, inventory planning, new product launches, sale campaigns and delivering profitable revenue growth.
Overview
9
9
years of professional experience
Work History
Category Manager - Digital Channels
TATA Croma
Mumbai
01.2022 - Current
- Driving overall GMV and top-line growth for the Televisions category on croma.com and Tata Neu App. Delivered 2.6X growth in YoY GMV while increasing the net margin by 1.2X.
- Managing category and site-wide campaigns and sale events.
- Preparation of monthly and weekly merchandise calendar, and creating monthly and quarterly plans for GMV and Margin at a brand and segment level. AOP planning of key business metrics and tracking achievement against AOP.
- Regional inventory planning, in line with demand trend, ensures that all inventory is inwarded on time, thereby maximizing the In-Stock%.
- Enhancing overall customer experience by refining category navigation on the site, improving search key terms CTR and Conversion, reducing bounce, and driving key product changes to reduce drops at various stages of the customer journey. Improved conversion of the category from 0.18% to 0.40% (2.2X growth).
- Go to market strategy for new product launches and launching new brands for the category to drive overall growth.
- Partnering with brands to form mutually beneficial brand alliances to drive brand-specific business plans.
Asst. Manager - E-Commerce
MSTC Ltd.
New Delhi
09.2018 - 11.2021
- Drove the industrial goods category achieving 28% YoY GMV growth and managed accounts 30+ sellers
- Set up the Agro commodities business from scratch to scale it up to deliver transactions of Rs 440 Cr annually
- Identifying new business opportunities and increasing the seller base to increase selection on the platform for the customers.
Merchandising Manager
Wadi.com
Gurgaon
10.2017 - 09.2018
- Built new categories & product lines in the Electronics cluster, managed their onsite & channel visibility and increased month on month growth in sales in existing & new geographies, while maintaining profit margins through appropriate pricing strategies & merchandise planning
- Reported an increase in GMV from 6 Mn Dirhams to 10+ Mn Dirhams in 3 months
- Created monthly merchandising plans and developed channel wise (Affiliate, Social Media, Paid Search etc.) campaigns for the category products
- Managed inventory, liquidated ageing inventory & ensured inventory holding cost is minimized.
Assistant Category Merchandising Manager
Shopclues.com
Gurgaon
09.2015 - 10.2017
- Drove the sales for Electronics & Appliances categories by pricing & merchandising products on the most visited onsite properties
- Designed category storefronts, promotional campaigns & visually appealing creatives to generate maximum customer engagement and influence intent
- 8X growth in GMV for Audio Category
- 4X growth in number of orders for Mobile Accessories with order count crossing 1 Lakh per month
- Data analysis to generate customer-centric actionable insights to drive business strategy & growth
- Analysed marketing channel wise traffic and conversion from Omniture and Google Analytics and optimized the channel visit share for each category to achieve maximum overall conversion
- Conversion for Cases & Covers increased by 2.5X
- "Best Innovation Award" for contributing remarkable ideas to reinforce business growth for revamping 'Cameras' & 'Mobile Accessories' categories.
Education
Master of International Business -
Delhi School of Economics, University of Delhi
Delhi, India06.2015
Bachelor of Engineering (Environmental) -
Delhi College of Engineering
Delhi, India06.2013
Leader of The Future - TATA Group's Young Leaders Programme -
London Business School
Certification Programme05-2024
Data Science With SAS -
Jigsaw Academy
Certification12-2015
Skills
- Category Business Growth & AOP Planning
- Inventory Planning & Buying
- New Product & Brand Launches
- Adobe Analytics & Google Analytics
Timeline
Category Manager - Digital Channels
TATA Croma
01.2022 - Current
Asst. Manager - E-Commerce
MSTC Ltd.
09.2018 - 11.2021
Merchandising Manager
Wadi.com
10.2017 - 09.2018
Assistant Category Merchandising Manager
Shopclues.com
09.2015 - 10.2017
Master of International Business -
Delhi School of Economics, University of Delhi
Bachelor of Engineering (Environmental) -
Delhi College of Engineering
Leader of The Future - TATA Group's Young Leaders Programme -
London Business School
Data Science With SAS -
Jigsaw Academy
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