Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Mohd Asad

Delhi

Summary

Results-driven Advertising Account Manager with 4+ years of experience managing multi-channel campaigns for top brands. Skilled in developing strategic marketing plans, analyzing campaign data, and optimizing performance to exceed client goals.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Account Manager

Accenture
10.2022 - Current
  • 4+ years of experience in digital marketing, with a strong focus on Google Ads and Bing Ads.
  • Proven track record of optimizing PPC campaigns across e-commerce, automotive, and services sectors.
  • Experience managing budgets of ₹10L+ per month with a strong focus on ROI, CPL, and conversion rates.
  • A key achievement: Improved lead quality and conversion rates by 12% for an automotive client through strategic audience targeting, automation, and landing page optimization.
  • Analyzed campaign performance data to optimize ad spend and improve ROI by 30%.
  • Proficiency in tools such as SA360, Google Analytics, Google Tag Manager, Data Studio, and Microsoft Excel.
  • Executed successful lead generation campaigns for B2B and B2C brands & Marketing Agency including Autoshop Solutions, Cogwheel Marketing, Margle Media, Gemfind, Optimal Targeting, U-Thrive Marketing.

Data Analyst

Cognizant
03.2021 - 09.2022
  • Google AdWords Campaign Optimization: Utilize advanced techniques and analytics to optimize Google Search and Display AdWords campaigns, focusing on maximizing ROI.
  • Data-Driven CTR Achievement: Employ data-driven insights to achieve client Click-Through Rate (CTR) targets through effective optimization strategies.
  • Keyword Selection: Analyze client websites and business models to select keywords that enhance advertisement visibility and promote products and services effectively.
  • Compelling Ad Content Creation: Create Responsive Search Ads (RSA) and Meta Descriptions tailored to client target keywords, generating captivating search result snippet.

Advisor Customer Service

Concentrix
10.2020 - 02.2021
  • Developed long-lasting relationships with clients to ensure consistent retention and loyalty.
  • Managed risk effectively by closely monitoring client portfolios and making timely adjustments.
  • Mentored junior advisors, fostering a supportive team environment focused on growth and learning.

Education

BBA - Marketing

Guru Gobind Singh Indraprastha University
04-2016

CBSE -

Chowgule Public School
Delhi
01.2013

Skills

  • Campaign Management
  • Google Analytics
  • Google Tag Manager
  • Brand Presence Expansion
  • SEO & Keyword Optimization
  • Team Leadership
  • Bid Management
  • Email Marketing
  • Report Generation

Accomplishments

    Awarded the "Start of the Business" recognition at Accenture for significantly contributing to revenue growth for Google through strategic campaign management and impactful optimization initiatives.

Certification

  • Certified Inbound Marketing - Digital Vidya
  • Certified Social Media Marketing Master Course
  • Certified Search Engine Marketing Master
  • Certified Search Engine Optimization
  • Certified Web Analytics Master Course
  • Certified Email Marketing - Hubspot
  • Certification : Google Ads Search
  • Certification : Google Ads Measurement

Timeline

Account Manager

Accenture
10.2022 - Current

Data Analyst

Cognizant
03.2021 - 09.2022

Advisor Customer Service

Concentrix
10.2020 - 02.2021

BBA - Marketing

Guru Gobind Singh Indraprastha University

CBSE -

Chowgule Public School

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Mohd Asad