Mohd Sajjad Anver

• Directly worked under the supervision of Group Managing Director at Bin Zayed Group (Sir Mr.Midhat Kidwai).
• Markets Services by developing and implementing marketing & advertising campaigns.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests.
• Prepares marketing reports by collecting, analyzing and summarizing sales data.
• Plan meetings and trade shows by identifying, assembling and coordinating requirements, account analyses.
• Interact with Internal Members and prepare Presentations to various Clients.
• Developed summaries to assess each client's participation level and determine targets for follow-up plans.
• Liaised between customers and organization with particular focus on working with customer relationship management department and marketing.

• Managing Customer Life-cycle management for various departments such as Liabilities, Cards & Retail Assets.
• Worked along with MCC - Marketing co-operate communications to understand various customer life-cycle management requirements and implementations.
• Gathering use-cases, analyze and document various Business documents.
• Requirement gathering and understanding of data-flow in Adobe schema and intimate the respective stakeholders incase of any errors or hindrances.
• Aligning Adobe Developers to make them understand the requirement and co-ordinate with them for any resource gathering and timely completion of the project.
• Handled 100+ Automations and regulatory campaigns, Whitelisting of SMS, Whatsapp contents through various whitelisting portals such as VIL, Vodaphone etc.
• Guided teams and refined Agile techniques throughout journey and evolution of delivery cycles, establishing documentation framework to support Agile methodology implementation with Waterfall-centric delivery team.
• Creating Data driven reports through Excel by using different functions and Charts for data visualization.
• Manage the product implementation in terms of milestones with resource and program tracking while managing risks and escalations.
• Identifying opportunities to improve the customer experience through data and the customer’s supply chain (and Fortnightly business review process)
• Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
• Track the engagement metrics and lead the account reviews seeking feedback and providing support at every touch point for optimum value delivery.
• Collaborate with internal stakeholders across operations, sales, engineering, and product to ensure all queries are addressed in a timely manner.
• Handle complaints, provide appropriate solutions and alternatives within the time limits and follow up to ensure resolution.

• Managing Promotional and Engagement Campaigns for partners ( MSIL) using Salesforce Marketing Cloud [SFMC] as Marketing Automation tool.
• Worked on creation and execution of various interactive Email Campaigns according to different Segment Personas such as subscribers, Non-subscribers, Weekly Newsletter for better conversion and User customer engagement.
• Creating various Standard and filtered Data Extensions to store the Data that can be utilized to send campaigns.
• White Listed SMS Contents using Telecom Portals such as VIL.
• Used FTP-File Transfer protocol and Bitly to shorten the URL used for SMS Campaigns.
• Updating SMS Master Sheets with Data proven Insights.
• Engaged in Creating User Journeys to send various Email and SMS Campaigns.

Email Marketing Analyst

• Managing Promotional and Engagement Campaigns for partners ( P&G And Charlie- Banana) using Braze and MAPP as Business Automation / CRM Tool .
• Built Various Automation Customer Journeys such as Welcome Journey, Cart Abandonment Journey and RFM Journeys.
• Worked on creation and execution of various interactive Email Campaigns according to different Segment Personas such as subscribers, Non-subscribers, Weekly Newsletter for better conversion and User customer engagement.

Google Analytics

• Utilize Google Analytics to track visitors flow throughout the Business Funnel and analyze their drop-off points to provide the client partners with effective Insights and suggestions to improve the conversion.
• Track UTM Parameters to get the Campaign performance, their respective revenues and also tracking different Goals / Parameters.

Paradise Food Court - MoEngage

• Managing Promotional , Transactional and Engagement Push Notifications campaigns for Paradise Food Court Using Mo-Engage as their customer engagement platform.
• Built Various Automation Customer Journeys such as Welcome Journey, Cart Abandonment Journey and RFM Journeys.
• Preparing Decks based on the Insights and provide them with suggestions to improve various Business KPIS and suggest them with proper Push Notification contents [strategy Document] to improve customer engagement and revenue.
• Recency, frequency & Monetary value [RFM] used to identify customer Value such as Firm’s Best clients and their spending habits.

Netcore Email Marketing :

• Developed strong bond with customers by understanding their various business strategies.
• Created a network of champions within each account through training, mentoring, and powerful persuasion techniques.
• Showed up for our clients as a dependable guide, supporter, and marketing thought leader or subject-matter expert, and assisted them in developing marketing strategies and user lifecycle journeys.
• Developed, launched, and managed marketing initiatives centered on engagement and revenue targets in conjunction with customers.
• Know the trends and ideal techniques for digital analytics and marketing.
• provide our customers with information gleaned from their own data and market trends.
• Ensured customers get their maximum value from customer engagement by leveraging full platform functionality.
• Put customers' concerns at ease by confidently handling them their queries.
• Get case studies, testimonials, and PR from clients.
• Investigated the most effective marketing techniques and ideas.
• Got the opportunity to learn about other sectors' marketing concepts while working with a variety of clients.
• Regularly attended various seminars and webinars and speak on the company's or its clients' behalf.