MOHIT PRASHER

Dynamic eCommerce and Performance Marketing Specialist with a proven record of driving profitability and scaling operations across Amazon, Shopify, and D2C platforms. Successfully delivered €25 million in market-driven revenue and expanded D2C channels across six international markets, including France, Italy, Spain, and Japan. Expert in leveraging advanced tools such as Helium 10, Klaviyo, and Google Analytics for campaign optimization, forecasting, and enhancing consumer experiences. Demonstrated ability to launch category-leading products, align cross-functional teams, and implement sustainable strategies to meet both revenue and consumer-centric goals. Excited to contribute innovative strategies and data-driven insights to SodaStream’s mission of enhancing global consumer experiences through sustainability and innovation.

Sponsored ads certification

• Revenue Growth: Led digital campaigns that generated over €25M in annual sales through multi-channel strategies across Amazon, Shopify, and social media, achieving a consistent ROAS of 15-17% and driving a 12x revenue increase.
• Audience Engagement: Increased social media engagement by 20% through A/B testing and audience segmentation, enhancing fan acquisition efforts and establishing stronger connections with target audiences.
• Automated Reporting: Developed real-time campaign performance dashboards using Power BI, reducing manual reporting time by 30% and enabling quick, data-driven adjustments to improve campaign outcomes.
• Cross-Functional Strategy Alignment: Partnered with finance, creative, and product teams to ensure cohesive campaign strategies, directly contributing to a 25% boost in market presence through unified, artist-centered initiatives.
• Market Expansion: Successfully expanded e-commerce reach by establishing partnerships on 18+ Mirakl platforms across four European countries, increasing overall sales volume by 25% through data-backed regional strategy adjustments.

• eCommerce Strategy Development: Expertise in managing and scaling Amazon, Shopify, and D2C platforms through data-driven strategies to drive revenue growth and profitability.
• Sales Planning and Forecasting: Skilled in co-developing annual sales plans, managing trade spending, and collaborating with finance and supply chain teams to optimize resource allocation and ensure profitability.
• Email Marketing Optimization: Proficient in designing and executing email marketing campaigns using tools like Klaviyo, including custom templates, messaging themes, and automated flows, driving engagement and revenue.
• Performance Analysis: Advanced proficiency in tools like Google Analytics, Helium 10, and Power BI to analyze performance metrics, forecast sales, and optimize marketing initiatives.
• Product Lifecycle Management: End-to-end management of product lifecycles, from successful launches to clear-out opportunities, ensuring alignment with sales and marketing goals.
• Cross-Functional Collaboration: Proven ability to work with account leads, supply chain, and finance teams to align initiatives with broader business objectives and enhance operational efficiency.
• Omnichannel Campaign Leadership: Experienced in directing promotional strategies across Amazon, D2C, and third-party platforms, including successful campaigns for key sales events like Prime Day and Black Friday.
• Market Expansion Expertise: Demonstrated success in expanding operations to new international markets, managing localized campaigns, and driving market-specific revenue growth.
• Consumer Experience Optimization: Skilled in enhancing on-site consumer experiences through A/B testing, product listing optimization, and personalized messaging to boost conversion rates.
• Team Leadership and Growth: Recognized for exceeding performance metrics, mentoring teams, and driving sustained growth through innovative strategies and operational excellence.