Mohini Saraswat
Delhi
Summary
Graphic Designer and Social Media Content Creator with extensive experience at Pachouli Aesthetics & Wellness Clinic. Specializes in developing engaging content and executing social media strategies that boost brand visibility. Proficient in video editing and communication, successfully driving audience engagement and meeting marketing objectives through innovative design and targeted campaigns.
Overview
2
2
years of professional experience
Work History
Graphic Designer & Social Media Content Creator
Pachouli Aesthetics & Wellness Clinic
Lucknow
02.2024 - 04.2025
- Designed visually appealing Instagram posts and stories using Canva, aligned with the client’s brand identity.
- Managed and curated the overall Instagram feed using customized color palettes to maintain visual consistency.
- Created original content tailored to the target audience, enhancing engagement, and brand presence on social media.
- Ran Meta (Facebook and Instagram) advertising campaigns to boost reach, drive engagement, and support business goals.
- Collaborated closely with the client to understand their aesthetic preferences, marketing strategy, and campaign objectives.
Content Creator – Social Media
The Leaf Cafe
Delhi
10.2024 - 11.2024
- Created engaging Instagram Reels and Stories to enhance brand visibility and audience engagement.
- Designed visually appealing content using Canva, aligning with the café’s branding and seasonal themes.
- Edited video content using CapCut and Adobe Premiere Pro, ensuring high quality and dynamic Reels optimized for social media performance.
- Build relationships and collaborate with influencers who could help promote the brand online.
- Collaborated with the client to develop content ideas, and maintain a consistent posting style and tone.
Design and Graphics
Fortune Windows
Jaipur
06.2024 - 08.2024
- Collaborated remotely with the marketing team to meet design objectives and deadlines.
- Designed marketing materials, including Instagram posts, promotional pamphlets, and business presentations.
YouTube Content Creator & Anchor
RDC Brothers
Agra
11.2022 - 01.2023
- Served as the face of the RDC Brothers YouTube channel, creating and presenting content in an engaging, professional manner.
- Produced and edited YouTube videos, ensuring high-quality content aligned with the channel's branding and audience interests.
- Leveraged strong communication skills to effectively anchor videos, connecting with the audience, and maintaining a clear, engaging narrative.
- Utilized video editing software to enhance visual and audio quality, optimizing content for YouTube's platform and audience engagement.
Education
BACHELOR OF JOURNALISM AND MASS COMMUNICATION (BAJMC) -
MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES
DELHI06-2026
Skills
- Content creation
- Social media management
- Video editing
- Project management
- Graphic design
- Effective communication
- Logo design
Timeline
Content Creator – Social Media
The Leaf Cafe
10.2024 - 11.2024
Design and Graphics
Fortune Windows
06.2024 - 08.2024
Graphic Designer & Social Media Content Creator
Pachouli Aesthetics & Wellness Clinic
02.2024 - 04.2025
YouTube Content Creator & Anchor
RDC Brothers
11.2022 - 01.2023
BACHELOR OF JOURNALISM AND MASS COMMUNICATION (BAJMC) -
MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES
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