Mohit Khuntia

Key Responsibilities

• Developing Digital brand and communication strategy for Safal F&V and Products Range
• Evaluate, align and finalize communication strategy with all key stakeholders
• Conceptualize Digital marketing activities, Plan and execute as per marketing calendar and allocated budget
• Engage with partner agencies for conceptualization and planning of digital marketing campaign brief
• To develop digital content and drive organic/paid traffic to online store platforms
• Initiate Market research studies as per need

Key Projects Undertaken

• Introduced AR games for Safal to increase engagement with millennial & Gen-Z
• Conducted Safal Super Chef Cooking Campaign by collaborating with Master Chef Mirvan Vinnayak, Pankaj Baduria and other Master Chefs
• Implemented FGD study for frozen dried snacks market to understand market for Safal's NPD
• Launched Safal App in 3 pilot regions focusing on Meta & GDN micro targeting and app installs this gave a 33 % active user base growth in the targeted regions
• Improved app UI look and feel and load times by optimizing content in sync with Application development team.
• Launched Safal hai to Safe hai Influencer Campaigns, which further improved brand loyalty by associating brand with safety and hygiene due to fear marketing that increased organic engagement of related posts by 100 %
• Implemented Smart SMS Campaigns with offer creative and bit.ly link to track the ctr analytics.

Responsible for all marketing activities including Digital and brand marketing in sync with partner agencies

Key Projects Undertaken

• Virtual Product Launch for b2b clients.
• Setup of online store platform and website to highlight entire product portfolio and services
• Implemented Kaizen for customer experience for increased retention and satisfaction scores.
• Boosted brand awareness with target customer demographics with social and email campaigns for b2b fleet owners.
• Answered general marketing department inquiries by email, phone, and mail

Responsible for all digital marketing and marketing activities in sync with partner agencies

Key Projects Undertaken

• Launched revamped website for company using WordPress, this increased b2b sales by 27 % due to brand visibility.
• Promoted AI and machine learning in our patent search process and marketed it to our b2b clients.
• Implemented targeted Email Marketing by sharing firm's service details with potential clients using mail chip, resulted in increasing response rate by 18 %.
• Received award on behalf of company at RED Herring Asia top 100 at Manila Philippines.
• Implemented SEO strategy to company website for better search rankings.
• Wrote research articles on A.R, A.I, autonomous vehicles, valuation of startups and white paper on blockchain as part of new content generation.

Responsible for all marketing activities in digital and event space

Key Projects Undertaken

• Conducted market research to identify target audience by implementing segmentation, targeting and positioning strategies
• Helped to create POSM, and branded company merchandise for events
• Made presentations and speaking material for sales team to improve soft skills which had 21 % growth in successful client conversion.
• Conducting Digital Media promotion using Google Ads targeted specifically at potential TG.

• Worked on competitor analysis and development of user friendly website navigation and interaction with potential customers, which had increased 32 % traffic retention time.
• Summer Intern Project : Delhi NCR Roof Top Solar Energy Market Potential & Analysis.