Mohit Kothari
Goregaon West
Summary
Results-driven Digital Marketing Manager with over 12 years of comprehensive experience in developing and executing innovative digital marketing strategies. Leveraging a proven track record of success in driving brand awareness, increasing website traffic, and optimizing lead generation across diverse digital channels. Seeking to utilize expertise in market analysis, campaign optimization, and team leadership to contribute to the growth and success of a dynamic organization in the digital marketing sphere
Overview
2
2
years of professional experience
7
7
Certifications
2
2
Languages
Work History
Senior Digital Marketing Executive
Venturous Advisory Solutions Private Limited
07.2023 - 01.2024
- Accomplishments: Actively contributed to projects like roadserve.in, projectsinindia.com, and projxnews.com
- Key Responsibilities: Developed and executed comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads across various online platforms
- Managed and optimized digital advertising campaigns, including pay-per-click (PPC), display advertising, and social media ads, to maximize ROI and achieve campaign objectives
- Conducted thorough market research and competitor analysis to identify trends, opportunities, and potential areas for improvement in digital marketing efforts
- Created engaging and compelling content for digital channels, including websites, blogs, and social media, to attract and retain target audiences and enhance brand visibility
- Utilized analytics tools to track, measure, and analyze key performance metrics, such as website traffic, conversion rates, and social media engagement, to assess the effectiveness of digital marketing initiatives
- Implemented search engine optimization (SEO) strategies to improve organic search rankings and increase visibility in search engine results pages (SERPs)
- Collaborated with cross-functional teams, including marketing, sales, and product development, to align digital marketing efforts with overall business objectives and marketing campaigns
- Managed relationships with external vendors, agencies, and partners to ensure the successful execution of digital marketing projects and campaigns
Digital Marketing Manager
Net Services
01.2022 - 07.2023
- Key Responsibilities: Spearheaded the development and implementation of digital marketing strategies to enhance brand awareness, drive website traffic, and increase lead generation
- Managed and optimized digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, to maximize ROI and achieve campaign objectives
- Conducted market research and competitor analysis to identify trends, opportunities, and areas for improvement in digital marketing efforts
- Produced and curated engaging content for digital channels, including websites, blogs, social media, and email marketing campaigns, to attract and retain target audiences
- Utilized analytics tools such as Google Analytics and social media analytics platforms to track, measure, and analyze key performance metrics, including website traffic, conversion rates, and social media engagement
- Implemented search engine optimization (SEO) strategies to improve organic search rankings and increase visibility in search engine results pages (SERPs)
- Digital Marketing Freelancer, Apr 2020 – Jan 2022
- Director, Webistra Ique Pvt. Ltd (Start Up), Mar 2018 – Mar 2020
- Director, Maximize Services (Start Up), Mar 2015 – May 2018
- Marketing Manager, Cruise Air Conditioner, Mumbai, Jan 2009 – Dec 2011
- Back Office Executive, Kow Impex, Jaipur, Jul 2007 – Jun 2008
- Back Office Officer, Vaibhav Gems Ltd, Jaipur, 2006 – Jul 2007
Education
B.Com - Diploma in Marketing
GHS College
Sujangarh01.2003
Skills
Strategic Planning
Certification
CCS & DCS, Aptech Computer Education, 2002
Social Media Projects
- Positive Minds
- The EG Store
- GetMeCab
- BodyRevivalindia
- Leeroyofficial
- Officialwomenofthefutureawards
- IAutomation Training Hub
Timeline
Senior Digital Marketing Executive
Venturous Advisory Solutions Private Limited
07.2023 - 01.2024
Digital Marketing Manager
Net Services
01.2022 - 07.2023
B.Com - Diploma in Marketing
GHS College